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A complete inventory of Swiss advertising for all brands and products. In a fixed media universe, this analysis illustrates the whole advertising market and detailed strategies for competition. Create your benchmark. These advertising analyses help to minimize unnecessary planning errors.

Visual measuring of advertising

We measure neutrally and independently on the basis of international survey standards.




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We differentiate between the following advertising cases for brand communication:
Product advertising | Product range advertising | Image advertising

icon Bucherer and Rolex en

Multi-level sales channels

Recognize the indirect advertising share of your competition. We distinguish between company (manufacturer) and advertisers.

Example: Bucherer (advertiser) advertises a Rolex watch (manufacturer).

Swiss advertising pressure statistics (gross)

The empirical advertising study comprises over 1,500 advertisers from the following media:


  • Internet (Image/Video/Search)
  • Print
  • TV
  • Out-of-Home
  • Radio
  • Kino

Analyze 93,000 advertisers or over 200,000 brands and products in the following industries and market segments:


21

Industries

130

Product groups

900

Product segments

The following key figures are available for brand and competitor analyses



Werbedruck

Advertising impact in Swiss francs

Advertising volume according to the median rate for individual advertisements.

Werbedruck-Anzahl

Advertising impact in number of advertising placements

Advertising frequency and seasonality

Werbedruck-Dauer

Advertising impact in volume, size and duration

Advertising intensity

«Content»-analysis for brand communication

Spontaneous analysis of consistent brand staging on the basis of hundreds of thousands of advertisements, grouped by product:

Content-Analyse en

Our offer


The scope and level of detail of your desired advertising impact analyses will be determined based on your information needs. This way, you will obtain a tailor-made package of trend and market information to define your strategy!



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