For better communication.
Since 1989.

Swiss advertising pressure statistics

Mio. CHF


475

April 2016


+1.8%

493

May 2016


+5.8%

435

June 2016


+3.4%

312

July 2016


-2.1%

374

August 2016


+8.5%

519

September 2016


-1.0%

542

October 2016


-0.7%

568

November 2016


1.4%

510

December 2016


3.4%

383

January 2017


3.7%

389

February 2017


-1.4%

548

March 2017


+6.1%

497

April 2017


+4.7%

509

May 2017


+3.3%

437

June 2017


+0.5%

384

July 2017


+23.1%

470

August 2017


+25.7%

592

September 2017


+14.1%

631

October 2017


+16.4%

699

November 2017


+23.1%

583

December 2017


+14.3%

518

January 2018


+35.2%

520

February 2018


+33.7%

700

March 2018


+27.8%

622

April 2018


+25.1%

601

May 2018


+18.1%

622

June 2018


+42.3%

414

July 2018


+8.5%

496

August 2018


+6.9%

668

September 2018


+12.9%

683

October 2018


+8.5%

717

November 2018


+2.7%

617

December 2018


+5.8%

585

Januar 2019


+13.0%

472

February 2019


-9.1%

660

March 2019


-5.2%

639

April 2019


+3.6%

693

May 2019


+15.8%

553

June 2019


-9.1%

463

July 2019


+1.8%

532

August 2019


+7.2%

641

September 2019


-3.6%

713

Oktober 2019


+5.5%


Gross margins according to media tariff *

Variance in % compared to the period of the previous year *

*Data integration: Search-Mobile 07/2017; Search-Romandie and YouTube 01/2018

2018
Brand Trend
523 brands

Mio. CHF



700

280

Top 10 Total Brand Visibility

2018 in Mio. CHF


  • Migros

    319.3

  • Coop

    275.8

  • SBB

    124.7

  • Swisscom

    124.6

  • Apple

    122.9

  • Mercedes

    115.1

  • UBS

    106.6

  • VW

    87.5

  • Credit Suisse

    86.2

  • BMW

    75.4

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We quantify empirical data from advertising, media coverage, social networks, and opinion leaders and show the visibility of a brand in the market environment.

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Our analysis focuses on the content positioning of brands in advertising, media coverage, social networks, and among opinion leaders.

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Neutral and independent analysis of SEO performance with concrete suggested solutions to improve visibility and brand presence.

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A complete survey of Swiss advertising for all brands and products.

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Media analysis of over 40,000 documents per minute. Tailored to your needs.

Our customers

 Admazing
 Admeira
 Aegis
 Affilinet
 Allianz
 Alstom
 Amag
 Amiado Group
 Amplifon
 Apg
 Appenzeller
 Apple
 Axa
 Axelspringer
 Az Medien
 Bag
 Banknow
 Barilla
 Basler Zeitung
 Bat
 Bayer
 Bcv
 Beiersdorf
 Belcom
 Beltone
 Bettybossy
 Biomed
 Bmw
 Boehringer Ingelheim
 Bongrain
 Bp
 Bsh
 Canal Plus
 Capitalfm
 Carat
 Cashgate
 Cashncarry
 Cembra
 Chanel
 Cinergy
 Citroen
 Clarins
 Clearchannel
 Clinique
 Cocacola
 Comparis
 Conforama
 Conrad
 Contexta
 Continental
 Coop
 Coty
 Credit Suisse
 Cssversicherung
 Cunda
 Danone
 Deindeal
 Denner
 Deutschebank
 Diepost
 Digicomp
 Dior
 Documedia
 Dreimediateam
 Droetker
 Dyson
 Easycredit
 Easyjet
 Ebookers
 Economiesuisse
 Edipresse
 Egk
 Electrolux
 Emilfrey
 Emmi
 Esteelauder
 Exlibris
 Fashionfriends
 Fedex
 Feldschloesschen
 Ferrero
 Fiat
 Fielmann
 Flaschenpost
 Flughafen Zh
 Fnac
 Foeg
 Freiburgernachrichten
 Gaba
 Generationmedia
 Geox
 Glaxo
 Goldbachmedia
 Goodgames Studio
 Granini
 Groupee
 Groupemutuel
 Havas Worldwide
 Heineken
 Helsana
 Henkel
 Hero
 Hm
 Hobipunkt
 Homegate
 Honda
 Hornbach
 Houseware
 Hp
 Hyundai
 Idg
 Ifolor
 Igadscreen
 Igsu
 Ikea
 Intersnack
 Johnsonjohnson
 Jti
 Juliusbaer
 Jungvonmatt
 Kantar
 Kayak
 Kelloggs
 Kimberlyclark
 Kimedia
 Kindertraum
 Konnex
 Kpmg
 Kpt
 Ksp
 Lactalis
 Lego
 Letemps
 Lindt
 Linsen4You
 Local
 Lombard Odier
 Loreal
 Lvmh
 Manor
 Marionaud
 Mars
 Mattel
 Mazda
 Mccormick
 Mcdonalds
 Mec
 Mediabrands
 Mediacom
 Mediamarkt
 Mediaplus
 Mediaschneider
 Mediatonic
 Mengismedien
 Mercedes
 Michelin
 Microsoft
 Miele
 Migrol
 Migros
 Migrosbank
 Milupa
 Mindshare
 Miniboo
 Mmagentur
 Mobiliar
 Mondelez
 Mrlens
 Nestle
 Newhome
 Nikon
 Novartis
 Ntd
 Nzz
 Omd
 Omnicom
 Parship
 Pdf Tools
 Pepsico
 Pernod
 Peugeot
 Pfister
 Pfizer
 Pg
 Piatti
 Picadora
 Pirelli
 Pixeltex
 Pm
 Pr Fact
 Precon
 Printmyphotobook
 Publicis
 Publicitas
 Publigroupe
 Puig
 Quontis
 Radio24
 Radio32
 Radioargovia
 Radioenergy
 Radiopilatus
 Radiozuerisee
 Raiffeisen
 Ramseier
 Readersdigest
 Reckitt
 Renault
 Ricardo
 Richemont
 Ricola
 Ringier
 Rivella
 Rothschild
 Salt
 Samsung
 Sanitas
 Sanofi
 Scahygiene
 Schober
 Scjohnson
 Scout24
 Sevenonemedia
 Sevenventures
 Shell
 Sidroga
 Singaporeairlines
 Sony
 Spinas
 Spirig Pharma
 Sportbenzin
 Storck
 Swica
 Swiss
 Swisscom
 Swisscommerce
 Swisslife
 Swisslos
 Swissperform
 Swissquote
 Swisstxt
 Takeda
 Tamedia
 Tcs
 Tiffany
 Toyota
 Tui
 Twmedia
 Unicredit
 Unilever
 Universal
 Universitaet Zuerich
 Upc Cablecom
 Urbanpeople
 Vaudoise
 Verlaghuber
 Vizeum
 Volvic
 Volvo
 Vontobel
 Vsms
 Vzug
 Wander
 Weightwatchers
 Weleda
 Weltwoche
 Whirlpool
 Zalando
 Zenithoptimedia
 Zofingertagblatt
 Zurich
 Zweifel
 3 Plus

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