Media Monitoring, Market Research in Switzerland

Swiss advertising pressure statistics

Mio. CHF

475 April 2016

+1.8%

493 May 2016

+5.8%

435 June 2016

+3.4%

312 July 2016

-2.1%

374 August 2016

+8.5%

519 September 2016

-1.0%

542 October 2016

-0.7%

568 November 2016

1.4%

510 December 2016

3.4%

383 January 2017

3.7%

389 February 2017

-1.4%

548 March 2017

+6.1%

497 April 2017

+4.7%

509 May 2017

+3.3%

437 June 2017

+0.5%

384 July 2017

+23.1%

470 August 2017

+25.7%

592 September 2017

+14.1%

631 October 2017

+16.4%

699 November 2017

+23.1%

583 December 2017

+14.3%

518 January 2018

+35.2%

520 February 2018

+33.7%

700 March 2018

+27.8%

622 April 2018

+25.1%

601 May 2018

+18.1%

622 June 2018

+42.3%

414 July 2018

+8.5%

496 August 2018

+6.9%

668 September 2018

+12.9%

683 October 2018

+8.5%

717 November 2018

+2.7%

617 December 2018

+5.8%

585 Januar 2019

+13.0%

514 Februar 2019

-1.0%

660 März 2019

-5.2%

Gross margins according to media tariff *

Variance in % compared to the period of the previous year *

*Data integration: Search-Mobile 07/2017; Search-Romandie and YouToube 01/2018

Q1 2018
Brand Trend
550 brands

Mio. CHF

700

280

Top 10 advertisers

Q1 2018 in Mio. CHF

Migros

65.8
Coop

60.3
SBB

26.1
Swisscom

22.4
Mercedes

19.9
VW

19.1
Apple

16.2
Samsung

16.1
UBS

13.7
Credit Suisse

13.5

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