Media Focus –
Data-driven insights
Our comprehensive advertising, communications and sponsorship data provides companies with a holistic overview of their brand presence compared to their competitors.
These insights help companies successfully achieve their communication goals.
We know for whom, how, where, when, for how long and to what extent advertising or communication data is used in Switzerland.
Holistic view of your brand presence
How do our data and analyses help you?
- You can see how active your competitors are in the advertising and communications market.
- You can discover what messages and offers your competitors are communicating.
- You get valuable arguments for the choice of your media mix.
- You can optimize your advertising, communications and/or sponsorship strategy.
- You are able to target your spending.
Products
The ability to examine the communications market holistically from a 360° perspective gives companies, agencies and media houses unique advantages.
Media Focus provides products and services for monitoring advertising, communications and sponsorship spending.
This enables you to track competing communications activities in the ever-evolving media landscape – that’s both traditional and digital communications.
Advertising pressure statistics
Your company is facing increasingly complex challenges in terms of its market presence due to dynamic markets and current trends. Media Focus assists you by recording data about the advertising presence of your competitors and industry and by providing detailed analysis of advertising volumes and campaign and brand strategies.
Learn moreSocial Ad Insights
Discover how active your competitors are on social media!
Gain a decisive competitive advantage with Social Ad Insights – the first independent solution for detailed advertising and user structure analyses on social media.
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Media monitoring
Our online and social media monitoring assesses the presence of companies and brands online and also assesses the relevance and distribution of their posts. This saves time and generates findings to optimize communications management.
Learn moreSponsorship
Sponsorship can help you to achieve a great reach and ensure that your brand is positively associated with the image of an event. This enables you to increase both the scope of your brand’s visibility and the quality of your coverage. Our sponsorship analysis allows us to measure and evaluate the visibility of the sponsor, both in the media and on the ground.
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Creations
As we all know, a picture is worth a thousand words. Media Focus allows you to access our comprehensive creation database in WizzAd+ whenever you want. You can see and listen to the creations and ads that your competitors have used and find out on which platforms they have been placed or broadcasted, both in traditional and digital media.
Learn moreTotal Brand Visibility & Content
With Total Brand Visibility and Content, Media Focus offers a product that compiles data about your media presence from advertising and reporting and then analyzes this. In addition, Total Brand Visibility and Content can be supplemented with the results of the sponsorship analyses. All the results are provided in a clear report, along with the relevant insights.
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Analysis
Benefit from our many years of experience in preparing analyses and interpreting communications and market data. Get customized solutions and data-based foundations on which to make decisions for your marketing, communications and sponsorship strategies.
Learn moreWizzAd+
As an analysis tool, WizzAd+ provides a large number of report templates and individual design templates for your own reports. It also offers you an overview of your competitors and your market, any time and anywhere. Plus, it provides in-depth insights into campaign themes used by your competitors.
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Our customers
Expertise
As an independent and neutral media research company, our comprehensive advertising, communications and sponsorship data and analyses help brands to generate a holistic view of their presence, both in terms of their competition and the industry as a whole, in order to successfully achieve their economic and corporate goals.
Learn moreAbout Media Focus
As an independent and neutral media research company, our comprehensive advertising, communications and sponsorship data and analyses help brands to generate a holistic view of their presence, both in terms of their competition and the industry as a whole, in order to successfully achieve their economic and corporate goals.
Learn more