Merging advertising and media presence data illustrates the differences between a brand's self-perception (paid/owned media) and the external perception of the same brand (earned media).
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With our unique online equivalence value, we compare two communication fields with only one method.
Our analysis measures the communicative penetration rate (virality) of your brand.
Learn more about highly dynamic developments and the precise identification of topics and drivers. Gain control of mass association through our real-time data.