We measure neutrally and independently on the basis of international survey standards.
We provide assistance with the following areas of brand communication:
Defining your advertising budget | assessing the advertising activity of competitors | establishing the basis for negotiating the purchase of advertising space | analysing new competitor products | determining campaign launch dates
Recognize the indirect advertising share of your competition. We distinguish between company (manufacturer) and advertisers.
Example: Bucherer (advertiser) advertises a Rolex watch (manufacturer).
The empirical advertising study comprises over 1,500 advertisers from the following media:
Analyze 93,000 advertisers or over 200,000 brands and products in the following industries and market segments:
Advertising volume according to the median rate for individual advertisements.
Advertising frequency and seasonality
Spontaneous analysis of consistent brand staging on the basis of hundreds of thousands of advertisements, grouped by product:
The scope and level of detail of your desired advertising impact analyses will be determined based on your information needs. This way, you will obtain a tailor-made package of trend and market information to define your strategy!