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Assessment methods

While traditional media such as TV, print or OoH can be assessed in a linear way (panels, recordings, delivery statistics), technology-based methods must be used for digital channels (virtual panels, artificial intelligence, etc.).


Digital media, with its ever-evolving advertising formats, booking methods (direct vs. programmatic) and billing methods (CPM, CPC, CPL, private auction, public auction, etc.), presents a challenge when it comes to monitoring advertising campaigns.
Media Focus uses innovative technologies and monitoring techniques to provide advertising statistics that hold up in the current climate, for both traditional and digital media.

Market and media system

Our systems make it possible to precisely categorize industries, advertisers, media and all advertised content. For some categories (e.g. e-commerce), special classifications can be created in order to record all the chargeable services on the internet.

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