Advertising
pressure
statistics

The Advertising Pressure Statistics make advertising activities of more than 93,000 companies in the Swiss advertising market systematically analysable, comparable and classifiable over the long term. They capture advertising presence data for all products advertised over the past ten years across classic and digital channels such as display, search and YouTube. This provides companies with a reliable basis for market monitoring, competitive analysis and data-based marketing decisions.

Advertising pressure statistics

Media Focus gathers all the relevant advertising data and creations from over 93,000 companies with more than 220,000 brands and products in Switzerland. These are divided into 21 sectors, 130 product groups and 900 product segments.

The advertising market statistics provide a holistic market picture, enable comprehensive benchmarking and deliver important KPIs for your marketing strategy and activities.

Zwei männliche Mitarbeiter im Gespräch, der eine hat einen Laptop der andere ein iPad in der Hand.

The advertising pressure statistics from Media Focus offer in-depth insights into:

Which manufacturer
Which product
When (year, month, day, time)
On which advertising media
Where (page, position of the ad, commercial break, position in commercial break, language area)
In what format (form of advertising, type of advertising, color, ad length, type of posting)
What theme/subject was used in the advertisement.