Media monitoring

Why media monitoring?

The image of a company and its products is not only determined by advertising: it is also determined to a significant extent by media coverage and the social media community. This is particularly true when it comes to critical reports on a company, employees or product.

Es ist daher essenziell für eine erfolgreiche Kommunikationsarbeit, zu wissen,

• in what media and social media accounts,
• by which authors,
• to what extent,
• in what context and
• with what tone.

Our services are comprehensive and uniquely tailored to you:

• We search for all the relevant articles written on your company. That way, you’ll know what is being written about the company, in what media, by whom and with what tone.
• We develop a media review tailored to your specific requirements so we can make the articles available in full or in part to further readers in your company.
• You want to know more about what is being written about your competitors or sector in the media – we find the articles in a specific media sample for you.
• We have the right social media solution for you: monitoring specific profiles of competitors or influencers, or obtaining and evaluating relevant posts based on hashtags.
• We prepare in-depth analyses on the basis of your media monitoring, which you can use to monitor the success of your PR work or use as a foundation for strategic decision-making.
• With our platform, we make the articles available in a modern tool with versatile evaluation features. This gives you access to the results of your media monitoring from anywhere.