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Media monitoring

Our media monitoring for traditional and digital media not only assesses the presence of companies and brands online: it also measures the relevance, tonality and distribution of their posts. This saves time and generates findings to optimize your communications management.

Media monitoring

Media Focus offers every service you need for efficient media monitoring, helping you to keep track of everything and showing you how successful your communications activities have been.

Every day, more than 600 companies are monitored across both traditional and digital media. Whether print, online, social media, radio, TV, trade press, blogs, forums or fan pages – thanks to our comprehensive source sample, you’ll have an overview of earned and owned media.

Why media monitoring?

The image of a company and its products is not only determined by advertising: it is also determined to a significant extent by media coverage and the social media community. This is particularly true when it comes to critical reports on a company, employees or product.

Es ist daher essenziell für eine erfolgreiche Kommunikationsarbeit, zu wissen,

  • in what media and social media accounts,
  • by which authors,
  • to what extent,
  • in what context and
  • with what tone.

Our services are comprehensive and uniquely tailored to you:

  • We search for all the relevant articles written on your company. That way, you’ll know what is being written about the company, in what media, by whom and with what tone.
  • We develop a media review tailored to your specific requirements so we can make the articles available in full or in part to further readers in your company.
  • You want to know more about what is being written about your competitors or sector in the media – we find the articles in a specific media sample for you.
  • We have the right social media solution for you: monitoring specific profiles of competitors or influencers, or obtaining and evaluating relevant posts based on hashtags.
  • We prepare in-depth analyses on the basis of your media monitoring, which you can use to monitor the success of your PR work or use as a foundation for strategic decision-making.
  • With our platform, we make the articles available in a modern tool with versatile evaluation features. This gives you access to the results of your media monitoring from anywhere.

Media monitoring

Would you like to know more about media monitoring?


    Your Contact


    Media Focus offers services for efficient media monitoring, helping you to maintain an overview of your competition and your sector and demonstrate the success of your communications activities.

    Our Consulting and Analysis team will be happy to help.

    Total Brand Visibility & Content

    Total Brand Visibility & Content

    With Total Brand Visibility, Media Focus offers a product that compiles data about your media presence from advertising and reporting and then analyzes this.

    Learn more

    Advertising pressure statistics

    Advertising pressure statistics

    Media Focus assists you by recording data about the advertising presence of your competitors and industry and analyzing advertising volume and campaign and brand strategies.

    Learn more

    Creations

    Creations

    Media Focus offers the most comprehensive database of traditional and digital advertising creations in Switzerland.

    Learn more

    Analysis

    Analysis

    We offer tailored analysis that supports you with monitoring the market and your competitors!

    Learn more

    Sponsorship

    Sponsorship

    Our sponsorship analysis allows us to measure and evaluate the visibility of the sponsor, both in the media and on the ground.

    Learn more

    Contact us. Our Consulting and Analysis team will be happy to help.





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