Sponsorship

Why sponsorship?

Sponsorship is an established marketing tool which supplements activities in traditional advertising and communications.
Through sponsorship, a brand can also be present in broadcast segments where advertising cannot be placed. Unlike traditional advertisements, sponsorship cannot be skipped.
Sponsorship is visible during emotional, live TV moments and, in the best case, ensures that an event’s positive image or specific attributes are transferred to the brand.

Our analysis offers you an array of benefits:

• We measure the duration and quality of the logo presence on the ground and in traditional and digital media, and determine the potential contacts.
• We calculate the financial value of the media presence and categorize the results, thereby delivering the foundation needed in order to evaluate the success of a sponsorship.
• Through this detailed analysis, you can identify whether the agreed services are being provided and whether the rights purchased through the sponsorship are being implemented in the best possible way.
• You can base your decisions and actions on objective data, making our analysis a valuable tool for getting the most out of your investment.
• In the run-up to making a decision, we can support you by providing data and expertise.