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Sponsorship

Our sponsorship analysis allows us to measure and evaluate the visibility of sponsors in traditional and digital media and on the ground.

After all, brand visibility is the primary prerequisite for achieving the goals a company has set itself.

Sponsorship analysis

Our analysis includes detailed evaluations of the advertising media used and how many contacts were generated on what media channels. We calculate the financial value of presences using these factors and several others.
With this data, you can determine which elements of the sponsorship are reaching the goals you have set, and where there is a need to optimize certain elements.

Eine Hand die einen Kugelschreiber hät welche auf eine Blatt mit einer Sponsoringanalyse zeigt

Why sponsorship?

Sponsorship is an established marketing tool which supplements activities in traditional advertising and communications.
Through sponsorship, a brand can also be present in broadcast segments where advertising cannot be placed. Unlike traditional advertisements, sponsorship cannot be skipped.
Sponsorship is visible during emotional, live TV moments and, in the best case, ensures that an event’s positive image or specific attributes are transferred to the brand.

Our analysis offers you an array of benefits:

  • We measure the duration and quality of the logo presence on the ground and in traditional and digital media, and determine the potential contacts.
  • We calculate the financial value of the media presence and categorize the results, thereby delivering the foundation needed in order to evaluate the success of a sponsorship.
  • Through this detailed analysis, you can identify whether the agreed services are being provided and whether the rights purchased through the sponsorship are being implemented in the best possible way.
  • You can base your decisions and actions on objective data, making our analysis a valuable tool for getting the most out of your investment.
  • In the run-up to making a decision, we can support you by providing data and expertise.

Your Contact


Sponsorship analysis identifies the sponsorship value: a financial evaluation of the media presence based on the brand or product’s presence.

Our Consulting and Analysis team will be happy to help.

Total Brand Visibility & Content

Total Brand Visibility & Content

With Total Brand Visibility, Media Focus offers a product that compiles data about your media presence from advertising and reporting and then analyzes this.

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Advertising pressure statistics

Advertising pressure statistics

Media Focus assists you by recording data about the advertising presence of your competitors and industry and analyzing advertising volume and campaign and brand strategies.

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Media monitoring

Media monitoring

Media Focus offers every service you need for efficient media monitoring, helping you to keep track of everything and showing you how successful your communications activities have been.

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Creations

Creations

Media Focus offers the most comprehensive database of traditional and digital advertising creations in Switzerland.

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Analysis

Analysis

We offer tailored analysis that supports you with monitoring the market and your competitors!

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Contact us. Our Consulting and Analysis team will be happy to help.





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