Total Brand
Visibility &
Content

Why Total Brand Visibility & Content?

Marketing and communications are becoming ever more integrated as a consequence of growing digitalization and changing media usage patterns. These fields now often use the same channels. Areas of responsibility are becoming blurred, and target groups and strategies are overlapping.

Total Brand Visibility takes account of this development and, by combining data about advertising and media presence, offers a unique and holistic view of the communications strategies of companies and brands.

Total Brand Content helps you to recognize discrepancies between your own perception of your brand and that of others and identify topic areas that present opportunities and risks in relation to visibility.
You will receive all your results in a comprehensive and annotated report with clear visualizations and a level of detail that is fitting for you and your brand.

Total Brand Visibility & Content offers you:

• Unique integrated data perspectives.
• Comprehensive benchmarks and market pictures.
• Comparison between your own perception of your brand and the perception of others.
• Identification of visibility triggers and risks.
• Identification of opinion leaders.
• Relevant common KPIs for marketing and communications.