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Highlights in December 2023

In the Search segment, a direct comparison with the previous year is problematic due to the ongoing adjustments and updates that Google made, particularly in the second half of 2023. These continuous changes, which were also documented in detail in the media, led to significant fluctuations in the search results. A direct comparison with 2022 is therefore not meaningful. However, despite its dynamic nature, 2023 itself provides a basis for internal comparisons and analyses.

We therefore recommend that you read our 2023 annual summary.

Advertising pressure in the market as a whole

Advertising pressure development up to December 2023 in CHF million gross

Sector ranking

Top advertisers and products

The top advertisers and most advertised products and services (excluding range, image and other advertising) in December

Media mix

Media mix for December 2023

Contact: mediafocus@mediafocus.ch, Tel.: +41 43 322 27 50

Annual summary 2023 Advertising Market Trend November

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