Brand Trend 2019
Ein kleiner Schritt „Datenverknüpfung” – ein grosser Schritt für „Markenführung” und A small step “data linkage” – a big step for “brand management” and “communication research” in Switzerland!
The Brand Trend Switzerland, the most comprehensive publication on overall communicative visibility in the Swiss brand landscape, is here!
Which brands had the highest visibility in 2019, which had the highest virality? Who was most visible in print advertising? Who was reported on the most in online news and social media? Brand Trends provides answers to these questions and many more.
In addition, you can expect three exciting “Battles of the Brands” and the “Twin Analysis” with strategic twins from grocery discounter Denner.