About us.

Our world is changing rapidly. Customers and consumers determine brand communication. Brand images can no longer be monitored statically. This transformation into a hardly transparent brand world requires empirical and holistic analyses. This is precisely why our customers rely on our data.

Key figures of our brand analyses

Working hours

100'000

h/Year

Advertisements

37 Mio.

CHF

Mentions

2.3 Mio

CHF

Evaluations

35'000

#

Our values

  • Factual

  • Neutral

  • Independent

  • Transparent

  • Granular

  • Objective

  • Empirical

  • We leaf through magazines and listen to radio spots. Editorial analytics is carried out by „Human Coding“. Evidence-based collection of all data is our guiding principle.

  • The valuation of brand presences on the basis of gross media rates, specially developed valuation routines, and classic equivalence values follows from our principle of neutrality.

  • Media Focus is not involved in the value chains of brand communication.

  • Media Focus discloses all survey and evaluation methods to its customers.

  • Media Focus collects each brand mention or advertising placement individually. We use inductive analysis. Aggregations of trend indications form an image of real developments.

  • Our objective execution and evaluation follows clearly defined processes and routines.

  • Media Focus examines the communication patterns of brands in appropriate context of marketing-relevant factors or developments. Empirical communication research means: gathering experience about reality, systematizing it, segmenting it, and applying it to the new needs of brand management.

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