{"id":393576,"date":"2025-09-03T10:32:38","date_gmt":"2025-09-03T08:32:38","guid":{"rendered":"https:\/\/mediafocus.ch\/?page_id=393576"},"modified":"2026-04-28T15:58:22","modified_gmt":"2026-04-28T13:58:22","slug":"advantage","status":"publish","type":"page","link":"https:\/\/mediafocus.ch\/en\/products\/advantage\/","title":{"rendered":"AdVantage"},"content":{"rendered":"\n<div class=\"wp-block-cover is-light\" style=\"min-height:204px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-block-cover__image-background wp-image-585025 size-large\" alt=\"\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2026\/04\/Design-ohne-Titel-3-1024x576.png\" style=\"object-position:52% 82%\" data-object-fit=\"cover\" data-object-position=\"52% 82%\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2026\/04\/Design-ohne-Titel-3-1024x576.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2026\/04\/Design-ohne-Titel-3-300x169.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2026\/04\/Design-ohne-Titel-3-768x432.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2026\/04\/Design-ohne-Titel-3-1536x864.png 1536w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2026\/04\/Design-ohne-Titel-3-2048x1151.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#5fa3bd\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:380px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"701\" class=\"wp-block-cover__image-background wp-image-398512 size-full\" alt=\"\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2025\/09\/AdVantage-EN-8-scaled.png\" style=\"object-position:50% 41%\" data-object-fit=\"cover\" data-object-position=\"50% 41%\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2025\/09\/AdVantage-EN-8-scaled.png 2560w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2025\/09\/AdVantage-EN-8-300x82.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2025\/09\/AdVantage-EN-8-1024x281.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2025\/09\/AdVantage-EN-8-768x210.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2025\/09\/AdVantage-EN-8-1536x421.png 1536w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2025\/09\/AdVantage-EN-8-2048x561.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#f1ebe9\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns container-xxl is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"280\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/10\/Logo-mit-Claim.png\" alt=\"\" class=\"wp-image-193706\" style=\"width:226px;height:auto\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/10\/Logo-mit-Claim.png 823w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/10\/Logo-mit-Claim-300x102.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/10\/Logo-mit-Claim-768x261.png 768w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>AdVantage shows how<strong> advertising pressure, brand presence and brand perception <\/strong>are connected. Advertising pressure data and brand perception KPIs are clearly brought together in an <strong>interactive dashboard<\/strong>. This makes it easier to assess brand impact and market position, while supporting strategic decisions in brand management and communication.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"313\" height=\"66\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2025\/08\/Logo-YouGov.png\" alt=\"\" class=\"wp-image-394543\" style=\"width:225px;height:auto\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2025\/08\/Logo-YouGov.png 313w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2025\/08\/Logo-YouGov-300x63.png 300w\" sizes=\"auto, (max-width: 313px) 100vw, 313px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\n\n<section class=\"wp-block-xeit-newsletter section section-form newsletter\" id=\"newsletter-form\" style=\"background-color:#0942bd\"><div class=\"container-medium\"><div class=\"row\"><div class=\"col-lg-5\"><section>\n<h3 class=\"wp-block-heading has-white-000-color has-text-color\">Contact us<\/h3>\n\n\n\n<p class=\"has-white-000-color has-text-color\"><br>Our Consulting and Analysis team will be happy to help.<\/p>\n<\/section><\/div><div class=\"col-lg-6 pl-xl-9\"><div class=\"contactInfo\" style=\"display:flex;gap:20px;margin:20px 0;font-size:xx-large;flex-direction:column\"><div class=\"telInfo mediafocus-wite\" style=\"display:flex;gap:20px\"><img decoding=\"async\" class=\"\" src=\"https:\/\/mediafocus.ch\/wp-content\/themes\/mediafocus-ch\/images\/icons\/phone.svg\"\/><a><a href=\"tel:+41453222750\">T +41 43 322 27 50<\/a><\/a><\/div><div class=\"mailInfo mediafocus-wite\" style=\"display:flex;gap:20px\"><img decoding=\"async\" class=\"\" src=\"https:\/\/mediafocus.ch\/wp-content\/themes\/mediafocus-ch\/images\/icons\/mail.svg\"\/><a><a href=\"mailto:mediafocus@mediafocus.ch\">mediafocus@mediafocus.ch<\/a><\/a><\/div><\/div><input type=\"submit\" value=\"Contact us\" class=\"btn btn-outline-white\" data-mf-button=\"modalWindow-ple1yyy8f\"\/><div class=\"modal\" id=\"modalWindow-ple1yyy8f\" data-mf-modal=\"modal\"><div class=\"modal__dialog\"><div class=\"modal__content\"><div class=\"modal__body\"><div class=\"ratio ratio--4x3\"><iframe class=\"modal__iframe\" src=\"https:\/\/online3.superoffice.com\/Cust27000\/CS\/scripts\/customer.fcgi?action=formFrame&amp;formId=F-6tKzgbkn\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"modal__backdrop\" id=\"modalBackdrop\"><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>AdVantage shows how advertising pressure, brand presence and brand perception are connected. Advertising pressure data and brand perception KPIs are clearly brought together in an interactive dashboard. This makes it easier to assess brand impact and market position, while supporting strategic decisions in brand management and communication.<\/p>\n","protected":false},"author":2,"featured_media":1404,"parent":7369,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-393576","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AdVantage - Media Focus<\/title>\n<meta name=\"description\" content=\"AdVantage combines Media Focus&#039; advertising pressure data with the brand perception KPIs from YouGov Switzerland&#039;s Swiss Brand Observer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/en\/products\/advantage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdVantage - 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