{"id":7373,"date":"2022-04-06T23:01:05","date_gmt":"2022-04-06T21:01:05","guid":{"rendered":"https:\/\/mediafocus.ch\/?page_id=7373"},"modified":"2026-04-28T15:59:13","modified_gmt":"2026-04-28T13:59:13","slug":"media-monitoring","status":"publish","type":"page","link":"https:\/\/mediafocus.ch\/en\/products\/media-monitoring\/","title":{"rendered":"Media monitoring"},"content":{"rendered":"\n
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Media monitoring<\/h1>\n<\/div>\n\n\n\n
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Media Monitoring shows how present companies and brands are across classic, digital and social media, and how this presence can be evaluated. The analysis covers aspects such as brand presence, relevance, tonality and the reach of content, enabling developments in the communication environment to be assessed on a sound basis. This supports communication analysis, reputation management and the targeted steering of media presence.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Media monitoring<\/h2>\n\n\n

Media Focus offers every service you need for efficient media monitoring, helping you to keep track of everything and showing you how successful your communications activities have been.<\/p>\n\n\n

Every day, more than 600 companies are monitored across both traditional and digital media. Whether print, online, social media, radio, TV, trade press, blogs, forums or fan pages \u2013 thanks to our comprehensive source sample, you\u2019ll have an overview of earned and owned media.<\/p>\n\n<\/div><\/div>\n\n\n\n

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Why media monitoring?<\/h3>\n\n\n\n
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The image of a company and its products is not only determined by advertising: it is also determined to a significant extent by media coverage and the social media community. This is particularly true when it comes to critical reports on a company, employees or product.<\/p>\n\n\n\n

Es ist daher essenziell f\u00fcr eine erfolgreiche Kommunikationsarbeit, zu wissen,<\/p>\n\n\n\n