{"id":7379,"date":"2022-04-06T23:06:04","date_gmt":"2022-04-06T21:06:04","guid":{"rendered":"https:\/\/mediafocus.ch\/?page_id=7379"},"modified":"2025-08-26T15:34:44","modified_gmt":"2025-08-26T13:34:44","slug":"total-brand-visibility-content","status":"publish","type":"page","link":"https:\/\/mediafocus.ch\/en\/products\/total-brand-visibility-content\/","title":{"rendered":"Total Brand Visibility &amp; Content"},"content":{"rendered":"\n<div class=\"wp-block-cover is-light\" style=\"min-height:700px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"606\" class=\"wp-block-cover__image-background wp-image-1399\" alt=\"Oberer Bereich des Gate E Bahnhofs\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/02\/Titelbild-TBVi.png\" style=\"object-position:49% 54%\" data-object-fit=\"cover\" data-object-position=\"49% 54%\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/02\/Titelbild-TBVi.png 2000w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/02\/Titelbild-TBVi-300x91.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/02\/Titelbild-TBVi-1024x310.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/02\/Titelbild-TBVi-768x233.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/02\/Titelbild-TBVi-1536x465.png 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns container-xxl is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-turqoise-500-color has-text-color\">Total Brand<br>Visibility &amp; <br>Content<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A 360\u00b0 view of the promotional and communications footprint of your brand compared with your competition!<br><br>To provide this, we comb through traditional and digital media, categorize advertising spots, and assess editorials from a quantitative and qualitative standpoint.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile has-turqoise-500-background-color has-background\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"672\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/04\/Total-Brand-Visibility-Produkte-1024x672.png\" alt=\"Zwei H\u00e4nde welche auf den Bildschirm eines Laptops zeigen, worauf eine \u00dcbersicht der Kan\u00e4le einer Marke von Media Focus zu sehen sind \" class=\"wp-image-8218 size-full\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/04\/Total-Brand-Visibility-Produkte-1024x672.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/04\/Total-Brand-Visibility-Produkte-300x197.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/04\/Total-Brand-Visibility-Produkte-768x504.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/04\/Total-Brand-Visibility-Produkte.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n\n<h2 class=\"is-style-checkmark-heading has-white-000-color has-text-color has-large-font-size wp-block-heading\">Total Brand Visibility &amp; Content<\/h2>\n\n\n<p class=\"has-white-000-color has-text-color\">Total Brand Visibility &amp; Content allows Media Focus to take account of the paradigm shift taking place in marketing and communications and give branding, marketing and communications professionals a unique instrument for data-based strategic decision-making.<\/p>\n\n\n<p class=\"has-white-000-color has-text-color\">Total Brand Visibility &amp; Content helps you to carry out cross-channel and cross-disciplinary communication controlling and optimize the performance of your brand in comparison with the competition and the industry as a whole.<\/p>\n\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-group container container-medium is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading is-style-default\">Why Total Brand Visibility &amp; Content?<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Marketing and communications are becoming ever more integrated as a consequence of growing digitalization and changing media usage patterns. These fields now often use the same channels. Areas of responsibility are becoming blurred, and target groups and strategies are overlapping.<\/p>\n\n\n\n<p><strong>Total Brand Visibility<\/strong>&nbsp;takes account of this development and, by combining data about advertising and media presence, offers a unique and holistic view of the communications strategies of companies and brands.<\/p>\n\n\n\n<p><strong>Total Brand Content<\/strong>&nbsp;helps you to recognize discrepancies between your own perception of your brand and that of others and identify topic areas that present opportunities and risks in relation to visibility.<br>You will receive all your results in a comprehensive and annotated report with clear visualizations and a level of detail that is fitting for you and your brand.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong><strong><strong>Total Brand Visibility &amp; Content offers you:<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark-green-list\">\n<li>Unique integrated data perspectives.<\/li>\n\n\n\n<li>Comprehensive benchmarks and market pictures.<\/li>\n\n\n\n<li>Comparison between your own perception of your brand and the perception of others.<\/li>\n\n\n\n<li>Identification of visibility triggers and risks.<\/li>\n\n\n\n<li>Identification of opinion leaders.<\/li>\n\n\n\n<li>Relevant common KPIs for marketing and communications.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n\n\n\n\n\n\n\n<section class=\"wp-block-xeit-newsletter section section-form newsletter\" id=\"newsletter-form\" style=\"background-color:#0942bd\"><div class=\"container-medium\"><div class=\"row\"><div class=\"col-lg-5\"><section>\n<h3 class=\"wp-block-heading has-white-000-color has-text-color\">Contact us<\/h3>\n\n\n\n<p class=\"has-white-000-color has-text-color\"><br>Our Consulting and Analysis team will be happy to help.<\/p>\n<\/section><\/div><div class=\"col-lg-6 pl-xl-9\"><div class=\"contactInfo\" style=\"display:flex;gap:20px;margin:20px 0;font-size:xx-large;flex-direction:column\"><div class=\"telInfo mediafocus-wite\" style=\"display:flex;gap:20px\"><img decoding=\"async\" class=\"\" src=\"https:\/\/mediafocus.ch\/wp-content\/themes\/mediafocus-ch\/images\/icons\/phone.svg\"\/><a><a href=\"tel:+41453222750\">T +41 43 322 27 50<\/a><\/a><\/div><div class=\"mailInfo mediafocus-wite\" style=\"display:flex;gap:20px\"><img decoding=\"async\" class=\"\" src=\"https:\/\/mediafocus.ch\/wp-content\/themes\/mediafocus-ch\/images\/icons\/mail.svg\"\/><a><a href=\"mailto:mediafocus@mediafocus.ch\">mediafocus@mediafocus.ch<\/a><\/a><\/div><\/div><input type=\"submit\" value=\"Contact us\" class=\"btn btn-outline-white\" data-mf-button=\"modalWindow-ple1yyy8f\"\/><div class=\"modal\" id=\"modalWindow-ple1yyy8f\" data-mf-modal=\"modal\"><div class=\"modal__dialog\"><div class=\"modal__content\"><div class=\"modal__body\"><div class=\"ratio ratio--4x3\"><iframe class=\"modal__iframe\" src=\"https:\/\/online3.superoffice.com\/Cust27000\/CS\/scripts\/customer.fcgi?action=formFrame&amp;formId=F-6tKzgbkn\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"modal__backdrop\" id=\"modalBackdrop\"><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Total BrandVisibility &amp; Content A 360\u00b0 view of the promotional and communications footprint of your brand compared with your competition! To provide this, we comb through traditional and digital media, categorize advertising spots, and assess editorials from a quantitative and qualitative standpoint. Total Brand Visibility &amp; Content Total Brand Visibility &amp; Content allows Media Focus [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":7369,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7379","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Total Brand Visibility &amp; Content - Media Focus<\/title>\n<meta name=\"description\" content=\"By combining data about advertising and media presence, Total Brand Visibility offers a unique and holistic view of the competition!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/en\/products\/total-brand-visibility-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Total Brand Visibility &amp; 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