{"id":7386,"date":"2022-04-06T22:45:15","date_gmt":"2022-04-06T20:45:15","guid":{"rendered":"https:\/\/mediafocus.ch\/?page_id=7386"},"modified":"2025-03-18T10:10:42","modified_gmt":"2025-03-18T09:10:42","slug":"glossary","status":"publish","type":"page","link":"https:\/\/mediafocus.ch\/en\/glossary\/","title":{"rendered":"Glossary"},"content":{"rendered":"\n<div class=\"wp-block-cover is-light\" style=\"min-height:700px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1014\" class=\"wp-block-cover__image-background wp-image-1446\" alt=\"\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/02\/Titelbild-Publikationen.png\" data-object-fit=\"cover\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/02\/Titelbild-Publikationen.png 2000w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/02\/Titelbild-Publikationen-300x152.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/02\/Titelbild-Publikationen-1024x519.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/02\/Titelbild-Publikationen-768x389.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/02\/Titelbild-Publikationen-1536x779.png 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns container-xxl is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-turqoise-500-color has-text-color\">Glossary<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p>With our user-friendly explanations, even part-time users can become brand analysis experts!<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-group container container-medium is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading is-style-default\">Media Focus glossary<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Are you asking yourself what \u201c\u2026\u201d are, or would you like to know what \u201c\u2026\u201d stands for? Have you been wondering what \u201c\u2026\u201d means for a while? We have put together the answers to these questions, as well as many more explanations of terms used in brand analysis, in our glossary! We at Media Focus Schweiz GmbH, your Zurich-based brand analysis expert, want to share our knowledge with you so that you can shine when talking about brand-related topics. In our glossary, you will find information about all the important topics from the worlds of brand analysis and communication.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section class=\"wp-block-group container container-medium spaltenull is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading is-style-default\">Are you looking for a particular term?<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The Media Focus glossary is arranged alphabetically. You can also enter terms into the search field and access them straight from there. Below you will find the full alphabetical list of terms.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section class=\"wp-block-group container container-medium spaltenull is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading is-style-default\">Were you unable to find a certain term in the glossary?<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Let us know which term is missing from our glossary by sending us an email at <a href=\"mailto:mediafocus@mediafocus.ch\">mediafocus@mediafocus.ch<\/a>, and we will happily provide an additional explanation for it.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n\n\n\n\n\n\n\n<section class=\"wp-block-xeit-newsletter section section-form newsletter\" id=\"newsletter-form\" style=\"background-color:#0942bd\"><div class=\"container-medium\"><div class=\"row\"><div class=\"col-lg-5\"><section>\n<h3 class=\"wp-block-heading has-white-000-color has-text-color\">Contact us<\/h3>\n\n\n\n<p class=\"has-white-000-color has-text-color\"><br>Our Consulting and Analysis team will be happy to help.<\/p>\n<\/section><\/div><div class=\"col-lg-6 pl-xl-9\"><div class=\"contactInfo\" style=\"display:flex;gap:20px;margin:20px 0;font-size:xx-large;flex-direction:column\"><div class=\"telInfo mediafocus-wite\" style=\"display:flex;gap:20px\"><img decoding=\"async\" class=\"\" src=\"https:\/\/mediafocus.ch\/wp-content\/themes\/mediafocus-ch\/images\/icons\/phone.svg\"\/><a><a href=\"tel:+41453222750\">T +41 43 322 27 50<\/a><\/a><\/div><div class=\"mailInfo mediafocus-wite\" style=\"display:flex;gap:20px\"><img decoding=\"async\" class=\"\" src=\"https:\/\/mediafocus.ch\/wp-content\/themes\/mediafocus-ch\/images\/icons\/mail.svg\"\/><a><a href=\"mailto:mediafocus@mediafocus.ch\">mediafocus@mediafocus.ch<\/a><\/a><\/div><\/div><input type=\"submit\" value=\"Contact us\" class=\"btn btn-outline-white\" data-mf-button=\"modalWindow-ple1yyy8f\"\/><div class=\"modal\" id=\"modalWindow-ple1yyy8f\" data-mf-modal=\"modal\"><div class=\"modal__dialog\"><div class=\"modal__content\"><div class=\"modal__body\"><div class=\"ratio ratio--4x3\"><iframe class=\"modal__iframe\" src=\"https:\/\/online3.superoffice.com\/Cust27000\/CS\/scripts\/customer.fcgi?action=formFrame&amp;formId=F-6tKzgbkn\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"modal__backdrop\" id=\"modalBackdrop\"><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Glossary With our user-friendly explanations, even part-time users can become brand analysis experts! Media Focus glossary Are you asking yourself what \u201c\u2026\u201d are, or would you like to know what \u201c\u2026\u201d stands for? Have you been wondering what \u201c\u2026\u201d means for a while? We have put together the answers to these questions, as well as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7386","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Glossary - Media Focus<\/title>\n<meta name=\"description\" content=\"With the user-friendly explanations in our glossary, even part-time users can become brand analysis experts!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/en\/glossary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glossary - 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