{"id":588306,"date":"2026-02-11T11:51:13","date_gmt":"2026-02-11T10:51:13","guid":{"rendered":"https:\/\/mediafocus.ch\/news-events\/media-focus-is-expanding-the-sponsoring-statistics-with-audience-and-consumer-insights-from-wemf\/"},"modified":"2026-02-11T11:51:13","modified_gmt":"2026-02-11T10:51:13","slug":"media-focus-is-expanding-the-sponsoring-statistics-with-audience-and-consumer-insights-from-wemf","status":"publish","type":"wbk_news_event","link":"https:\/\/mediafocus.ch\/en\/news-events\/media-focus-is-expanding-the-sponsoring-statistics-with-audience-and-consumer-insights-from-wemf\/","title":{"rendered":"Media Focus is expanding the sponsoring statistics with audience and consumer insights from WEMF."},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2026-02-11T11:51:13+01:00\" itemprop=\"datePublished\">11.02.2026<\/time><\/div><div class=\"wbk-category-list-block\"><p>Media Focus News<\/p><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">Media Focus is expanding the sponsoring statistics with audience and consumer insights from WEMF.<\/h1><p><strong><strong>Zurich, 12 February 2026 \u2013 Media Focus is expanding Switzerland\u2019s sponsoring statistics\u2014introduced in January 2024 and unique in this form\u2014by adding comprehensive audience and consumer insights from WEMF\u2019s MACH Consumer study.<\/strong><\/strong><\/p>\n<p>The sponsoring statistics covers more than 160 sponsors across over 330 sporting events in 23 sports, as well as 28 entertainment events in Switzerland. By integrating relevant data from WEMF\u2019s MACH Consumer study\u2014including media usage, socio-demographics, psychographics, perception, brand affinity, and interest in different sports\u2014sponsoring can now be measured and evaluated holistically for the first time.<\/p>\n<p>The WEMF add-on provides well-founded answers to key questions such as: Who are sports-interested Instagram users? What values and socio-demographic characteristics do they have? How do they perceive sponsoring advertising\u2014and which brands are particularly relevant to them?<\/p>\n<p>\u201cOur goal was to provide additional audience insights together with WEMF, so that sponsors, clubs, and organisers gain a better understanding of their target groups\u2014for example in terms of socio-demographics, values, or brand affinity. Combined with the media value from the sponsoring statistics, this creates a much broader data basis for well-informed decisions. Anyone investing strategically in sponsoring today needs transparency\u2014and that is exactly what we deliver,\u201d says Ueli Weber, CEO of Media Focus.<\/p>\n<p>Sponsors can manage and optimise their investments more precisely, while clubs and organisers can further develop their offerings based on data and make fact-based arguments for new partnerships.<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mediafocus.ch\/en\/products\/sponsoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>11.02.2026Media Focus NewsMedia Focus is expanding the sponsoring statistics with audience and consumer insights from WEMF.Zurich, 12 February 2026 \u2013 Media Focus is expanding Switzerland\u2019s sponsoring statistics\u2014introduced in January 2024 and unique in this form\u2014by adding comprehensive audience and consumer insights from WEMF\u2019s MACH Consumer study. The sponsoring statistics covers more than 160 sponsors across [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"wbk_news_event_category":[108],"wbk_news_event_tag":[],"class_list":["post-588306","wbk_news_event","type-wbk_news_event","status-publish","format-standard","hentry","wbk_news_event_category-media-focus-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media Focus is expanding the sponsoring statistics with audience and consumer insights from WEMF. - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/en\/news-events\/media-focus-is-expanding-the-sponsoring-statistics-with-audience-and-consumer-insights-from-wemf\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Focus is expanding the sponsoring statistics with audience and consumer insights from WEMF. - Media Focus\" \/>\n<meta property=\"og:description\" content=\"11.02.2026Media Focus NewsMedia Focus is expanding the sponsoring statistics with audience and consumer insights from WEMF.Zurich, 12 February 2026 \u2013 Media Focus is expanding Switzerland\u2019s sponsoring statistics\u2014introduced in January 2024 and unique in this form\u2014by adding comprehensive audience and consumer insights from WEMF\u2019s MACH Consumer study. The sponsoring statistics covers more than 160 sponsors across [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediafocus.ch\/en\/news-events\/media-focus-is-expanding-the-sponsoring-statistics-with-audience-and-consumer-insights-from-wemf\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Focus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/news-events\\\/media-focus-is-expanding-the-sponsoring-statistics-with-audience-and-consumer-insights-from-wemf\\\/\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/news-events\\\/media-focus-is-expanding-the-sponsoring-statistics-with-audience-and-consumer-insights-from-wemf\\\/\",\"name\":\"Media Focus is expanding the sponsoring statistics with audience and consumer insights from WEMF. - Media Focus\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#website\"},\"datePublished\":\"2026-02-11T10:51:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/news-events\\\/media-focus-is-expanding-the-sponsoring-statistics-with-audience-and-consumer-insights-from-wemf\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mediafocus.ch\\\/en\\\/news-events\\\/media-focus-is-expanding-the-sponsoring-statistics-with-audience-and-consumer-insights-from-wemf\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/news-events\\\/media-focus-is-expanding-the-sponsoring-statistics-with-audience-and-consumer-insights-from-wemf\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Media Focus is expanding the sponsoring statistics with audience and consumer insights from WEMF.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/\",\"name\":\"Media Focus\",\"description\":\"Data driven insights\",\"publisher\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#organization\",\"name\":\"Media Focus\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/media-focus-logo-mit-claim.svg\",\"contentUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/media-focus-logo-mit-claim.svg\",\"caption\":\"Media Focus\"},\"image\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Media Focus is expanding the sponsoring statistics with audience and consumer insights from WEMF. - Media Focus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mediafocus.ch\/en\/news-events\/media-focus-is-expanding-the-sponsoring-statistics-with-audience-and-consumer-insights-from-wemf\/","og_locale":"en_US","og_type":"article","og_title":"Media Focus is expanding the sponsoring statistics with audience and consumer insights from WEMF. - Media Focus","og_description":"11.02.2026Media Focus NewsMedia Focus is expanding the sponsoring statistics with audience and consumer insights from WEMF.Zurich, 12 February 2026 \u2013 Media Focus is expanding Switzerland\u2019s sponsoring statistics\u2014introduced in January 2024 and unique in this form\u2014by adding comprehensive audience and consumer insights from WEMF\u2019s MACH Consumer study. The sponsoring statistics covers more than 160 sponsors across [&hellip;]","og_url":"https:\/\/mediafocus.ch\/en\/news-events\/media-focus-is-expanding-the-sponsoring-statistics-with-audience-and-consumer-insights-from-wemf\/","og_site_name":"Media Focus","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mediafocus.ch\/en\/news-events\/media-focus-is-expanding-the-sponsoring-statistics-with-audience-and-consumer-insights-from-wemf\/","url":"https:\/\/mediafocus.ch\/en\/news-events\/media-focus-is-expanding-the-sponsoring-statistics-with-audience-and-consumer-insights-from-wemf\/","name":"Media Focus is expanding the sponsoring statistics with audience and consumer insights from WEMF. - Media Focus","isPartOf":{"@id":"https:\/\/mediafocus.ch\/en\/#website"},"datePublished":"2026-02-11T10:51:13+00:00","breadcrumb":{"@id":"https:\/\/mediafocus.ch\/en\/news-events\/media-focus-is-expanding-the-sponsoring-statistics-with-audience-and-consumer-insights-from-wemf\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mediafocus.ch\/en\/news-events\/media-focus-is-expanding-the-sponsoring-statistics-with-audience-and-consumer-insights-from-wemf\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mediafocus.ch\/en\/news-events\/media-focus-is-expanding-the-sponsoring-statistics-with-audience-and-consumer-insights-from-wemf\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mediafocus.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Media Focus is expanding the sponsoring statistics with audience and consumer insights from WEMF."}]},{"@type":"WebSite","@id":"https:\/\/mediafocus.ch\/en\/#website","url":"https:\/\/mediafocus.ch\/en\/","name":"Media Focus","description":"Data driven insights","publisher":{"@id":"https:\/\/mediafocus.ch\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mediafocus.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mediafocus.ch\/en\/#organization","name":"Media Focus","url":"https:\/\/mediafocus.ch\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mediafocus.ch\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/05\/media-focus-logo-mit-claim.svg","contentUrl":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/05\/media-focus-logo-mit-claim.svg","caption":"Media Focus"},"image":{"@id":"https:\/\/mediafocus.ch\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/wbk_news_event\/588306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/wbk_news_event"}],"about":[{"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/types\/wbk_news_event"}],"replies":[{"embeddable":true,"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/comments?post=588306"}],"version-history":[{"count":0,"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/wbk_news_event\/588306\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/media?parent=588306"}],"wp:term":[{"taxonomy":"wbk_news_event_category","embeddable":true,"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/wbk_news_event_category?post=588306"},{"taxonomy":"wbk_news_event_tag","embeddable":true,"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/wbk_news_event_tag?post=588306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}