{"id":575936,"date":"2025-02-11T12:40:49","date_gmt":"2025-02-11T11:40:49","guid":{"rendered":"https:\/\/mediafocus.ch\/publication\/switzerland-brand-trends-2024\/"},"modified":"2025-02-11T12:40:49","modified_gmt":"2025-02-11T11:40:49","slug":"switzerland-brand-trends-2024","status":"publish","type":"wbk_post_entry","link":"https:\/\/mediafocus.ch\/en\/publication\/switzerland-brand-trends-2024\/","title":{"rendered":"Switzerland Brand Trends 2024"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2025-02-11T12:40:49+01:00\" itemprop=\"datePublished\">11.02.2025<\/time><\/div><div class=\"wbk-category-list-block\"><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">Switzerland Brand Trends 2024<\/h1><p><strong><strong>Media Focus ver\u00f6ffentlicht den Brutto-Gesamtwert der Sichtbarkeit von Werbung und Kommunikation f\u00fcr 320 Marken sowie spannende &#8220;Battles of the Brands&#8221; f\u00fcr das Jahr 2024.<\/strong><\/strong><\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"420\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/DE_Markentrend-2024-1024x420.png\" alt=\"\" class=\"wp-image-192670\" style=\"width:1000px;height:auto\" \/><\/figure>\n<\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\">\n<figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"457\" height=\"300\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/2024.png\" alt=\"\" class=\"wp-image-192659 size-full\" \/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p><strong>Gesamtsichtbarkeit 8.8 Mrd.: \u2300 27.6 Mio. pro Brand<\/strong><\/p>\n<p>Die Gesamtsichtbarkeit der 320 erfassten Brands betrug im Jahr 2024 8.8 Milliarden Bruttofranken.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:25% auto\">\n<figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"457\" height=\"300\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/Ratio.png\" alt=\"\" class=\"wp-image-192662 size-full\" \/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p><strong>Paid-<\/strong><strong>Earned<\/strong><strong>-Ratio zugunsten von <\/strong><strong>Earned<\/strong><strong>-Media<\/strong><\/p>\n<p>65% der Gesamtsichtbarkeit entf\u00e4llt auf Earned-Media, was 5.7 Mrd. Franken entspricht. Dem gegen\u00fcber stehen 3.1 Mrd. Franken Bruttowerbedruck (35%).<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:25% auto\">\n<figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"457\" height=\"299\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/Abnahme.png\" alt=\"\" class=\"wp-image-192665 size-full\" \/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p><strong>Sichtbarkeitseinbusse von H1 2024 auf H2 2024<\/strong><\/p>\n<p>Die Gesamtsichtbarkeit ist sowohl im Vorjahresvergleich als auch im Halbjahresvergleich gesunken. 2023 vs. 2024 um -7.97% und H1 2024 vs. H2 2024 um -3.04%. Wobei es im Halbjahresvergleich 2024 in der Paid-Pr\u00e4senz zu einem Anstieg um 9.05% und in der Earned-Pr\u00e4senz um einen R\u00fcckgang um -9.04% kam. Prozentual den h\u00f6chsten Sichtbarkeitsanstieg im Halbjahresvergleich hat die Branche <strong>Tabak <\/strong>(+31%), gefolgt von der Branche <strong>Pers\u00f6nlicher Bedarf <\/strong>(+24%). Hingegen verbucht die Branche <strong>Finanzinstitute<\/strong> die h\u00f6chsten Sichtbarkeitseinbussen (-17%) gefolgt von der Branche <strong>Uhren &#038; Schmuck<\/strong> (-14%).<\/p>\n<\/div>\n<\/div>\n<p>Die gesamte Auswertung inkl. spannenden \u00abBattles of the Brands\u00bb finden Sie in unserem Markentrend 2024.<\/p>\n<p>Jetzt herunterladen!<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/DE_Markentrend-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Markentrend 2024<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>11.02.2025Switzerland Brand Trends 2024Media Focus ver\u00f6ffentlicht den Brutto-Gesamtwert der Sichtbarkeit von Werbung und Kommunikation f\u00fcr 320 Marken sowie spannende &#8220;Battles of the Brands&#8221; f\u00fcr das Jahr 2024. Gesamtsichtbarkeit 8.8 Mrd.: \u2300 27.6 Mio. pro Brand Die Gesamtsichtbarkeit der 320 erfassten Brands betrug im Jahr 2024 8.8 Milliarden Bruttofranken. Paid-Earned-Ratio zugunsten von Earned-Media 65% der Gesamtsichtbarkeit [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"wbk_post_entry_category":[127,166],"wbk_post_entry_tag":[],"class_list":["post-575936","wbk_post_entry","type-wbk_post_entry","status-publish","format-standard","hentry","wbk_post_entry_category-brand-trend","wbk_post_entry_category-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Switzerland Brand Trends 2024 - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/en\/publication\/switzerland-brand-trends-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Switzerland Brand Trends 2024 - Media Focus\" \/>\n<meta property=\"og:description\" content=\"11.02.2025Switzerland Brand Trends 2024Media Focus ver\u00f6ffentlicht den Brutto-Gesamtwert der Sichtbarkeit von Werbung und Kommunikation f\u00fcr 320 Marken sowie spannende &#8220;Battles of the Brands&#8221; f\u00fcr das Jahr 2024. Gesamtsichtbarkeit 8.8 Mrd.: \u2300 27.6 Mio. pro Brand Die Gesamtsichtbarkeit der 320 erfassten Brands betrug im Jahr 2024 8.8 Milliarden Bruttofranken. 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