{"id":578422,"date":"2023-03-16T17:35:20","date_gmt":"2023-03-16T16:35:20","guid":{"rendered":"https:\/\/mediafocus.ch\/publication\/slight-increase-in-gross-advertising-pressure-in-february\/"},"modified":"2023-03-16T17:35:20","modified_gmt":"2023-03-16T16:35:20","slug":"slight-increase-in-gross-advertising-pressure-in-february","status":"publish","type":"wbk_post_entry","link":"https:\/\/mediafocus.ch\/en\/publication\/slight-increase-in-gross-advertising-pressure-in-february\/","title":{"rendered":"Slight increase in gross advertising pressure in February"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2023-03-16T17:35:20+01:00\" itemprop=\"datePublished\">16.03.2023<\/time><\/div><div class=\"wbk-category-list-block\"><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">Slight increase in gross advertising pressure in February<\/h1><h2 class=\"wp-block-heading\"><strong>Highlights in February<\/strong><\/h2>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"710\" height=\"482\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/02\/Titelbild-EN.png\" alt=\"\" class=\"wp-image-57078\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/02\/Titelbild-EN.png 710w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/02\/Titelbild-EN-300x204.png 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/figure>\n<p>The Swiss advertising market closed February on CHF&nbsp;436.6&nbsp;million gross, down by 9.4% compared with the previous year. Compared with January 2023, however, gross advertising pressure increased slightly (+0.7%).<\/p>\n<p>Meanwhile, the year-to-date gross total of CHF&nbsp;870.4&nbsp;million was down 11.6% compared with the previous year.<\/p>\n<p>This decline can be attributed to the total of 15 sectors that generated lower gross advertising pressure in February. Just six sectors recorded an increase.<\/p>\n<p>The top advertiser this month was Coop, and the most advertised product (without search) was the Samsung Galaxy S23 Ultra.<\/p>\n<p class=\"has-medium-font-size\">\n<p><strong>Advertising Pressure in the market as a whole<\/strong><br \/>Development of Advertising Pressure as per February 2023 in million francs (gross)<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"884\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Gesamtmarkt_Grafik_EN-5-1024x884.png\" alt=\"\" class=\"wp-image-61192\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Gesamtmarkt_Grafik_EN-5-1024x884.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Gesamtmarkt_Grafik_EN-5-300x259.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Gesamtmarkt_Grafik_EN-5-768x663.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Gesamtmarkt_Grafik_EN-5.png 1387w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Gesamtmarkt_Tabelle_EN-4-1024x512.png\" alt=\"\" class=\"wp-image-61195\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Gesamtmarkt_Tabelle_EN-4-1024x512.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Gesamtmarkt_Tabelle_EN-4-300x150.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Gesamtmarkt_Tabelle_EN-4-768x384.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Gesamtmarkt_Tabelle_EN-4.png 1146w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p style=\"font-size:25px\"><strong><br \/>The tobacco industry records a significant increase <\/strong><\/p>\n<p>As in the previous month, January, the largest increase in advertising pressure was recorded by the <strong>tobacco industry<\/strong>, with an increase of 239.9%, followed by the <strong>transportation sector<\/strong> with an increase of 44.9%. Also among the winners in February was the <strong>financial sector<\/strong>, which increased its gross advertising pressure by 38.1%, followed by <strong>events<\/strong> (+16.5%), <strong>leisure, tourism, gastronomy<\/strong> (+10.9%) and <strong>vehicles<\/strong> (+6.2%). <strong><\/strong><\/p>\n<p style=\"font-size:25px\"><strong>Total decline of 9.4% across all sectors<\/strong><\/p>\n<p>No less than 15 sectors recorded a decline in gross advertising pressure in February. The <strong>personal care<\/strong> sector was the most affected, with a drop of 32.8%, followed by the <strong>cleaning sector<\/strong>, with a decline of 30.7%. Other sectors that saw a decline in gross advertising pressure were <strong>construction, industry, furnishings<\/strong> (-28.6%), <strong>fashion and sport<\/strong> (-28.4%), <strong>energy<\/strong> (-27.7%), <strong>pharmaceuticals &#038; health<\/strong> (-22.8%), <strong>digital &#038; household<\/strong> (-20.0%), <strong>telecommunications<\/strong> (-19.3%), <strong>services<\/strong> (-17.3%), <strong>food<\/strong> (-16.7%), <strong>retail<\/strong> (-11.4%) and <strong>drinks<\/strong> (-10.2%).<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"584\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Branchen_EN-5-1024x584.png\" alt=\"\" class=\"wp-image-61198\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Branchen_EN-5-1024x584.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Branchen_EN-5-300x171.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Branchen_EN-5-768x438.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Branchen_EN-5.png 1438w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p style=\"font-size:25px\">\n<p><strong>Top of the month<\/strong><\/p>\n<p>The top advertisers and most advertised products and services (excluding range, image and other advertising) in February<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"239\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Werbungtreibende_EN-6.png\" alt=\"\" class=\"wp-image-61809\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Werbungtreibende_EN-6.png 765w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Werbungtreibende_EN-6-300x94.png 300w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"239\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Produke_EN-1.png\" alt=\"\" class=\"wp-image-61812\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Produke_EN-1.png 765w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Produke_EN-1-300x94.png 300w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure>\n<p style=\"font-size:25px\"><strong>Media Mix <\/strong><\/p>\n<p>Media Mix (classic media) for the month of January<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"867\" height=\"360\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Media-Mix_EN-4.png\" alt=\"\" class=\"wp-image-61207\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Media-Mix_EN-4.png 867w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Media-Mix_EN-4-300x125.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/03\/Media-Mix_EN-4-768x319.png 768w\" sizes=\"auto, (max-width: 867px) 100vw, 867px\" \/><\/figure>\n<\/p>\n<p>Contact: <a href=\"mailto:mediafocus@mediafocus.ch\">mediafocus@mediafocus.ch<\/a>, Tel.: +41 43 322 27 50<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/jahresresume-schweizer-werbemarktvon-cao-tina-fixle\/\">Annual review 2021<\/a><\/div>\n<\/div>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/werbemarkt-trend-juni-2023\/\">Advertising Market Trend January<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>16.03.2023Slight increase in gross advertising pressure in FebruaryHighlights in February The Swiss advertising market closed February on CHF&nbsp;436.6&nbsp;million gross, down by 9.4% compared with the previous year. Compared with January 2023, however, gross advertising pressure increased slightly (+0.7%). Meanwhile, the year-to-date gross total of CHF&nbsp;870.4&nbsp;million was down 11.6% compared with the previous year. This decline [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"wbk_post_entry_category":[115,123],"wbk_post_entry_tag":[],"class_list":["post-578422","wbk_post_entry","type-wbk_post_entry","status-publish","format-standard","hentry","wbk_post_entry_category-publikationen","wbk_post_entry_category-advertising-market-trend"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Slight increase in gross advertising pressure in February - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/en\/publication\/slight-increase-in-gross-advertising-pressure-in-february\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slight increase in gross advertising pressure in February - Media Focus\" \/>\n<meta property=\"og:description\" content=\"16.03.2023Slight increase in gross advertising pressure in FebruaryHighlights in February The Swiss advertising market closed February on CHF&nbsp;436.6&nbsp;million gross, down by 9.4% compared with the previous year. Compared with January 2023, however, gross advertising pressure increased slightly (+0.7%). Meanwhile, the year-to-date gross total of CHF&nbsp;870.4&nbsp;million was down 11.6% compared with the previous year. 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