{"id":587407,"date":"2025-01-29T07:13:17","date_gmt":"2025-01-29T06:13:17","guid":{"rendered":"https:\/\/mediafocus.ch\/publication\/december-well-below-previous-year\/"},"modified":"2025-01-29T07:13:17","modified_gmt":"2025-01-29T06:13:17","slug":"december-well-below-previous-year","status":"publish","type":"wbk_post_entry","link":"https:\/\/mediafocus.ch\/en\/publication\/december-well-below-previous-year\/","title":{"rendered":"December well below previous year"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2025-01-29T07:13:17+01:00\" itemprop=\"datePublished\">29.01.2025<\/time><\/div><div class=\"wbk-category-list-block\"><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">December well below previous year<\/h1><figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"710\" height=\"482\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/08\/Titelbild-Werbemarkt-Trend-DE-2024-1-1.webp\" alt=\"\" class=\"wp-image-190644\" \/><\/figure>\n<p>Der \u00abklassische\u00bb Werbemarkt schliesst das Jahr mit 355 Millionen Franken Brutto-Werbedruck im Dezember ab, was im Vergleich zum Vorjahr einem Minus von 5.8 Prozent entspricht. Im Vergleich zum Vormonat ist ebenfalls eine deutliche Abnahme von 14 Prozent zu verzeichnen.<\/p>\n<p>Insgesamt bel\u00e4uft sich der Jahreswerbedruck YTD auf 3&#8217;995.3 Mio. Brutto-Werbefranken und liegt damit knapp unter dem Vorjahresniveau mit einem Minus von 0.9 Prozent.<\/p>\n<p>Bei den klassischen Mediengruppen konnte im Vergleich zum Vorjahr keine Gruppe einen Zuwachs verzeichnen. Bei <strong>Kino<\/strong> war der R\u00fcckgang am gr\u00f6ssten (-10.3%)*, gefolgt von <strong>TV<\/strong> (-6.7%) und <strong>Print<\/strong> (-5.5%). Auch bei der Mediengruppe <strong>Radio<\/strong> (-5.2%) sowie auch bei <strong>Out-of-Home* <\/strong>(-4.4%) sind r\u00fcckl\u00e4ufige Entwicklungen zu beobachten.<\/p>\n<p>* <strong>In den Bereichen Out-of-Home und Kino stehen noch Nachlieferungen f\u00fcr das vierte Quartal aus. Diese werden den Gesamttrend allerdings nur geringf\u00fcgig beeinflussen und den Negativtrend nicht umkehren.<\/strong><\/p>\n<p>Im Bereich der digitalen Medien zeigt sich ein gemischtes Bild. W\u00e4hrend <strong>YouTube<\/strong> im Vergleich zum Vorjahr zulegen kann, verzeichnen <strong>Search<\/strong> und <strong>Display<\/strong> einen R\u00fcckgang.<\/p>\n<p>F\u00fcr eine ausf\u00fchrlichere Analyse des Gesamtmarktes empfehlen wir Ihnen unser <strong>Jahresr\u00e9sum\u00e9 2024<\/strong> zu lesen. <\/p>\n<h2 class=\"wp-block-heading\">Werbedruck im Gesamtmarkt<\/h2>\n<p>Entwicklung des Werbedrucks per Dezember 2024 in Mio. Bruttofranken.<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"584\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/01\/dd6efe4c-b8f8-49ff-8b40-a7185e2bec92_wmt_12_2024_de_en_fr-1-1024x584.png\" alt=\"\" class=\"wp-image-192350\" style=\"width:1085px;height:auto\" \/><\/figure>\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"584\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/01\/dd6efe4c-b8f8-49ff-8b40-a7185e2bec92_wmt_12_2024_de_en_fr-4-1024x584.png\" alt=\"\" class=\"wp-image-192353\" style=\"width:1085px;height:auto\" \/><\/figure>\n<h3 class=\"wp-block-heading\">Branchenranking<\/h3>\n<p>Branchenranking im Dezember.<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"584\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/01\/DE-Werbemarkt-Trend-Branchenranking-klassisch-1024x584.png\" alt=\"\" class=\"wp-image-192404\" style=\"width:1085px;height:auto\" \/><\/figure>\n<h3 class=\"wp-block-heading\">Top Werbungtreibende &#038; Produkte<\/h3>\n<p>Die Top Werbungtreibenden und meistbeworbenen Produkte sowie Dienstleistungen (ohne Sortiments- Imagewerbung und Sammelkategorien) im Dezember.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"8000\" height=\"3259\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/01\/dd6efe4c-b8f8-49ff-8b40-a7185e2bec92_wmt_12_2024_de_en_fr-13.png\" alt=\"\" class=\"wp-image-192362\" \/><\/figure>\n<h3 class=\"wp-block-heading\">Media Mix<\/h3>\n<p>Media Mix f\u00fcr den Monat Dezember.<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"584\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/01\/dd6efe4c-b8f8-49ff-8b40-a7185e2bec92_wmt_12_2024_de_en_fr-10-1024x584.png\" alt=\"\" class=\"wp-image-192369\" style=\"width:1085px;height:auto\" \/><\/figure>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Werbedruck im digitalen Markt<\/h3>\n<p>Entwicklung des Werbedrucks per Dezember 2024 in Mio. Bruttofranken.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"8000\" height=\"4563\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/01\/dd6efe4c-b8f8-49ff-8b40-a7185e2bec92_wmt_12_2024_de_en_fr-16-1.png\" alt=\"\" class=\"wp-image-192372\" \/><\/figure>\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"584\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/01\/dd6efe4c-b8f8-49ff-8b40-a7185e2bec92_wmt_12_2024_de_en_fr-19-1024x584.png\" alt=\"\" class=\"wp-image-192375\" style=\"width:1085px;height:auto\" \/><\/figure>\n<h3 class=\"wp-block-heading\">Branchenranking<\/h3>\n<p>Branchenranking im&nbsp;Dezember.<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"584\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/01\/dd6efe4c-b8f8-49ff-8b40-a7185e2bec92_wmt_12_2024_de_en_fr-22-1024x584.png\" alt=\"\" class=\"wp-image-192378\" style=\"width:1085px;height:auto\" \/><\/figure>\n<h3 class=\"wp-block-heading\">Top Produkte digital<\/h3>\n<p>Die meistbeworbenen Produkte sowie Dienstleistungen (ohne Sortiments- Imagewerbung und Sammelkategorien) im Dezember.<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"377\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/01\/dd6efe4c-b8f8-49ff-8b40-a7185e2bec92_wmt_12_2024_de_en_fr-31-1024x377.png\" alt=\"\" class=\"wp-image-192387\" style=\"width:1085px;height:auto\" \/><\/figure>\n<h3 class=\"wp-block-heading\">Media Mix<\/h3>\n<p>Media Mix f\u00fcr den Monat Dezember.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"8000\" height=\"4563\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/01\/dd6efe4c-b8f8-49ff-8b40-a7185e2bec92_wmt_12_2024_de_en_fr-28-2.png\" alt=\"\" class=\"wp-image-192390\" \/><\/figure>\n<\/p>\n<p>Kontakt: mediafocus@mediafocus.ch, Tel.: +41 43 322 27 50<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mediafocus.ch\/en\/publications-en\/2024-annual-summary\/\">Jahresr\u00e9sum\u00e9 2024<\/a><\/div>\n<\/div>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mediafocus.ch\/publikationen\/werbedruck-im-weihnachtshoch-jedoch-unter-vorjahr\/\">Werbemarkt Trend November 2024<\/a><\/div>\n<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>29.01.2025December well below previous year Der \u00abklassische\u00bb Werbemarkt schliesst das Jahr mit 355 Millionen Franken Brutto-Werbedruck im Dezember ab, was im Vergleich zum Vorjahr einem Minus von 5.8 Prozent entspricht. Im Vergleich zum Vormonat ist ebenfalls eine deutliche Abnahme von 14 Prozent zu verzeichnen. Insgesamt bel\u00e4uft sich der Jahreswerbedruck YTD auf 3&#8217;995.3 Mio. Brutto-Werbefranken und [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"wbk_post_entry_category":[124,164],"wbk_post_entry_tag":[],"class_list":["post-587407","wbk_post_entry","type-wbk_post_entry","status-publish","format-standard","hentry","wbk_post_entry_category-publications","wbk_post_entry_category-werbemarkttrend-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>December well below previous year - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/en\/publication\/december-well-below-previous-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"December well below previous year - Media Focus\" \/>\n<meta property=\"og:description\" content=\"29.01.2025December well below previous year Der \u00abklassische\u00bb Werbemarkt schliesst das Jahr mit 355 Millionen Franken Brutto-Werbedruck im Dezember ab, was im Vergleich zum Vorjahr einem Minus von 5.8 Prozent entspricht. Im Vergleich zum Vormonat ist ebenfalls eine deutliche Abnahme von 14 Prozent zu verzeichnen. Insgesamt bel\u00e4uft sich der Jahreswerbedruck YTD auf 3&#8217;995.3 Mio. 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