{"id":591454,"date":"2024-05-22T15:21:59","date_gmt":"2024-05-22T13:21:59","guid":{"rendered":"https:\/\/mediafocus.ch\/publication\/april-exceeds-last-years-level\/"},"modified":"2024-05-22T15:21:59","modified_gmt":"2024-05-22T13:21:59","slug":"april-exceeds-last-years-level","status":"publish","type":"wbk_post_entry","link":"https:\/\/mediafocus.ch\/en\/publication\/april-exceeds-last-years-level\/","title":{"rendered":"April exceeds last year&#8217;s level"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2024-05-22T15:21:59+02:00\" itemprop=\"datePublished\">22.05.2024<\/time><\/div><div class=\"wbk-category-list-block\"><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">April exceeds last year&#8217;s level<\/h1><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"482\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/Titelbild-Werbemarkt-Trend-EN-2024.png\" alt=\"\" class=\"wp-image-126135\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/Titelbild-Werbemarkt-Trend-EN-2024.png 710w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/Titelbild-Werbemarkt-Trend-EN-2024-300x204.png 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/figure>\n<p>In April, the \u201ctraditional\u201d advertising market recorded gross advertising pressure of CHF&nbsp;346.5 million, a decline of 1.1 percent on the strong figures for March.&nbsp; Compared to last year, however, it rose by 5.2 percent.<\/p>\n<p>This increase can mainly be explained by the <span style=\"text-decoration: underline\">out-of-home<\/span> media group, which recorded significant growth of 20 percent compared to last year. Please note that the data for Livesystems is currently only available for 2024. The increase in <span style=\"text-decoration: underline\">out-of-home<\/span> advertising without Livesystems was +6.0 percent. The \u201ctraditional\u201d advertising market without Livesystems rose by just 2.3 percent.<\/p>\n<p>Figures for the <span style=\"text-decoration: underline\">TV<\/span> (+2%) and <span style=\"text-decoration: underline\">print markets<\/span> (+1%) were stable, with only a marginal increase on last year. <span style=\"text-decoration: underline\">Cinema<\/span>, however, recorded a sharp fall of 13 percent compared with last year. <span style=\"text-decoration: underline\">Radio<\/span> (-4%) also declined.<\/p>\n<p><span style=\"text-decoration: underline\">Display<\/span> and <span style=\"text-decoration: underline\">YouTube<\/span> both recorded a 7 percent increase in April compared to last year. The <span style=\"text-decoration: underline\">display figure<\/span> was 27 percent, with <span style=\"text-decoration: underline\">YouTube<\/span> accounting for 7.8 percent of the digital advertising market. Although <span style=\"text-decoration: underline\">search engine advertising<\/span> fell by 7 percent compared to last year, it continued to lead the pack, with 65.2 percent.<\/p>\n<p>From 2024, we will be reporting the traditional advertising market and digital channels (search, YouTube, display) separately to ensure better comparability to the previous year. Volatility in recording in the online sector, due to external influences such as adjustments made by Google, can lead to larger fluctuations throughout the year. In the search sector in particular there were numerous adjustments and changes made by Google in the last half of the year, which made comparing gross advertising spending with the previous year difficult.<\/p>\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p class=\"has-large-font-size\"><strong>Advertising pressure in the traditional market<\/strong><\/p>\n<p>Advertising pressure development in the traditional market in April 2024 in CHF million gross.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"654\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemakrttrend-April-2024-Gesamtmarkt-klassisch.png\" alt=\"\" class=\"wp-image-147981\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemakrttrend-April-2024-Gesamtmarkt-klassisch.png 707w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemakrttrend-April-2024-Gesamtmarkt-klassisch-300x278.png 300w\" sizes=\"auto, (max-width: 707px) 100vw, 707px\" \/><\/figure>\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1009\" height=\"462\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttrend-April-2024-Gesamtmarkt-Tabelle-klassisch.png\" alt=\"\" class=\"wp-image-147984\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttrend-April-2024-Gesamtmarkt-Tabelle-klassisch.png 1009w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttrend-April-2024-Gesamtmarkt-Tabelle-klassisch-300x137.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttrend-April-2024-Gesamtmarkt-Tabelle-klassisch-768x352.png 768w\" sizes=\"auto, (max-width: 1009px) 100vw, 1009px\" \/><\/figure>\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong><strong>Tobacco products rose sharply<\/strong><\/strong><\/p>\n<p>The <strong>tobacco products<\/strong> and <strong>cleaning<\/strong> sectors achieved the biggest increases in April, recording growth of 200.1 percent and 133.4 percent respectively. Other sectors such as <strong>personal care<\/strong> (+68.0%), <strong>cosmetics and toiletries<\/strong> (+48.3%) <strong>leisure, gastronomy and tourism<\/strong> (+46.8%) and <strong>transport<\/strong> (+32.1%) also rose compared to last year.<\/p>\n<p><strong><strong>Just 8 sectors decline<\/strong><\/strong><\/p>\n<p>The <strong>digital &#038; household<\/strong> (-21.3%) sector performed the worst compared to last year, followed by the <strong>retail<\/strong> (-15.0%), <strong>food<\/strong> (-13.6%) <strong>vehicles<\/strong> (-11.8%) and <strong>fashion &#038; sport<\/strong> (-8.4%) sectors. <strong>Services<\/strong> (-7.9%), <strong>construction, industry and furnishings<\/strong> (-2.0%) and <strong>events<\/strong> (-1.3%) declined the least.<\/p>\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>Sector ranking in the traditional market<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"521\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttrend-April-2024-Branchen-klassisch.png\" alt=\"\" class=\"wp-image-147987\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttrend-April-2024-Branchen-klassisch.png 810w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttrend-April-2024-Branchen-klassisch-300x193.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttrend-April-2024-Branchen-klassisch-768x494.png 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/figure>\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong><strong>Top of the month<\/strong><\/strong><\/p>\n<p>The top advertisers and most advertised products and services (excluding range, image and other advertising) in April.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1392\" height=\"410\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttrend-April-2024-Top-Werbungtreibende-Produkte.png\" alt=\"\" class=\"wp-image-147990\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttrend-April-2024-Top-Werbungtreibende-Produkte.png 1392w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttrend-April-2024-Top-Werbungtreibende-Produkte-300x88.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttrend-April-2024-Top-Werbungtreibende-Produkte-1024x302.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttrend-April-2024-Top-Werbungtreibende-Produkte-768x226.png 768w\" sizes=\"auto, (max-width: 1392px) 100vw, 1392px\" \/><\/figure>\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>Media Mix Traditional<\/strong><\/p>\n<p>Media mix for April 2024.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"498\" height=\"409\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/DE-Werbemarkttrend-April-2024-Mediamix-klassisch-1.png\" alt=\"\" class=\"wp-image-148016\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/DE-Werbemarkttrend-April-2024-Mediamix-klassisch-1.png 498w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/DE-Werbemarkttrend-April-2024-Mediamix-klassisch-1-300x246.png 300w\" sizes=\"auto, (max-width: 498px) 100vw, 498px\" \/><\/figure>\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p class=\"has-large-font-size\"><strong>Advertising pressure in the digital market<\/strong><\/p>\n<p>From 2024, we will be reporting the traditional advertising market and digital channels (search, YouTube, display) separately to ensure better comparability to the previous year. Volatility in recording in the online sector, due to external influences such as adjustments made by Google, can lead to larger fluctuations throughout the year. In the search sector in particular there were numerous adjustments and changes made by Google in the last half of the year, which made comparing gross advertising spending with the previous year difficult.<\/p>\n<p>Advertising pressure development in the digital market in April 2024 in CHF million gross.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"501\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttrend-April-2024-Gesamtmarkt-digital.png\" alt=\"\" class=\"wp-image-147999\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttrend-April-2024-Gesamtmarkt-digital.png 567w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttrend-April-2024-Gesamtmarkt-digital-300x265.png 300w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/figure>\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong><strong>Sector ranking: traditional vs. digital channels in comparison<\/strong><\/strong><\/p>\n<p>The <strong>retail<\/strong> sector achieved an excellent ranking in both the \u201ctraditional\u201d and digital market, taking second place in the \u201ctraditional\u201d advertising market and topping the digital ranking, followed by <strong>finance<\/strong> and <strong>leisure, gastronomy and tourism<\/strong> in second and third place. These two sectors were also relatively well placed in the \u201ctraditional\u201d market, occupying positions seven and four respectively. In the \u201ctraditional\u201d market, <strong>food<\/strong> finished first and <strong>construction, industry and furnishings<\/strong> in third, but only took tenth and fifth place respectively in the digital market.<\/p>\n<p>The <strong>vehicles<\/strong> and <strong>pharmaceuticals &#038; health<\/strong> sectors were in sixth and ninth place in the \u201ctraditional\u201d market, while finishing ninth and 11th in the digital market, and thus both occupying the center ground.<\/p>\n<p>The <strong>energy<\/strong> and <strong>cleaning <\/strong>sectors finished bottom in the \u201ctraditional\u201d and digital markets respectively, although <strong>cleaning<\/strong> maintained 16th place in the \u201ctraditional\u201d market. <strong>Tobacco products<\/strong> finished second to last in both sector rankings.<\/p>\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>Industry ranking in the digital market<\/strong><\/p>\n<p>Industry ranking by <a href=\"https:\/\/mediafocus.ch\/glossar\/share-of-advertising-soa\/\">share of advertising (SoA)<\/a> as at April 2024.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"528\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttrend-April-2024-Branchen-digital.png\" alt=\"\" class=\"wp-image-148002\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttrend-April-2024-Branchen-digital.png 575w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttrend-April-2024-Branchen-digital-300x275.png 300w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><\/figure>\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>Top products<\/strong><\/p>\n<p>The most advertised products in the Search, Display and YouTube segments in April.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1641\" height=\"343\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/DE-FR-EN-Werbemarkttrend-April-2024-Top-Produkte-digital_-3.png\" alt=\"\" class=\"wp-image-148005\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/DE-FR-EN-Werbemarkttrend-April-2024-Top-Produkte-digital_-3.png 1641w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/DE-FR-EN-Werbemarkttrend-April-2024-Top-Produkte-digital_-3-300x63.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/DE-FR-EN-Werbemarkttrend-April-2024-Top-Produkte-digital_-3-1024x214.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/DE-FR-EN-Werbemarkttrend-April-2024-Top-Produkte-digital_-3-768x161.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/DE-FR-EN-Werbemarkttrend-April-2024-Top-Produkte-digital_-3-1536x321.png 1536w\" sizes=\"auto, (max-width: 1641px) 100vw, 1641px\" \/><\/figure>\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>In the <span style=\"text-decoration: underline\">display<\/span> channel, Temu.com and Tex Mex Snacks claimed the first two spots, while TikTok Mobile App and Disney+ achieved this ranking in the <span style=\"text-decoration: underline\">YouTube<\/span> channel, as did sunrise.ch and booking.com in the <span style=\"text-decoration: underline\">search<\/span> channel.<\/p>\n<p>Three digital products appeared in more than one media group. Disney+ finished bottom in <span style=\"text-decoration: underline\">display<\/span>, but took second place in <span style=\"text-decoration: underline\">YouTube<\/span> as mentioned above. The <span style=\"text-decoration: underline\">display<\/span> front runner, Temu.com, claimed ninth place in <span style=\"text-decoration: underline\">search<\/span>. Meanwhile, Migros Cumulus Card finished seventh in <span style=\"text-decoration: underline\">display<\/span> and ninth in <span style=\"text-decoration: underline\">YouTube<\/span>.<\/p>\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>Media Mix Digital<\/strong><\/p>\n<p>Media mix for the month of April.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"393\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttren-April-2024-Mediamix-digital.png\" alt=\"\" class=\"wp-image-148008\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttren-April-2024-Mediamix-digital.png 467w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/EN-Werbemarkttren-April-2024-Mediamix-digital-300x252.png 300w\" sizes=\"auto, (max-width: 467px) 100vw, 467px\" \/><\/figure>\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/werbemarkt-trend-januar-2023\/\">Annual review 2023<\/a><\/div>\n<\/div>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/werbemarkt-trend-maerz-2024\/\">Advertising Market Trend March 2024<\/a><\/div>\n<\/div>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/05\/Factsheet-Medien_2024_EN.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Factsheet Media<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>22.05.2024April exceeds last year&#8217;s level In April, the \u201ctraditional\u201d advertising market recorded gross advertising pressure of CHF&nbsp;346.5 million, a decline of 1.1 percent on the strong figures for March.&nbsp; Compared to last year, however, it rose by 5.2 percent. This increase can mainly be explained by the out-of-home media group, which recorded significant growth of [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"wbk_post_entry_category":[123],"wbk_post_entry_tag":[],"class_list":["post-591454","wbk_post_entry","type-wbk_post_entry","status-publish","format-standard","hentry","wbk_post_entry_category-advertising-market-trend"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>April exceeds last year&#8217;s level - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/en\/publication\/april-exceeds-last-years-level\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"April exceeds last year&#8217;s level - Media Focus\" \/>\n<meta property=\"og:description\" content=\"22.05.2024April exceeds last year&#8217;s level In April, the \u201ctraditional\u201d advertising market recorded gross advertising pressure of CHF&nbsp;346.5 million, a decline of 1.1 percent on the strong figures for March.&nbsp; Compared to last year, however, it rose by 5.2 percent. This increase can mainly be explained by the out-of-home media group, which recorded significant growth of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediafocus.ch\/en\/publication\/april-exceeds-last-years-level\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Focus\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/Titelbild-Werbemarkt-Trend-EN-2024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"710\" \/>\n\t<meta property=\"og:image:height\" content=\"482\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/april-exceeds-last-years-level\\\/\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/april-exceeds-last-years-level\\\/\",\"name\":\"April exceeds last year&#8217;s level - Media Focus\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/april-exceeds-last-years-level\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/april-exceeds-last-years-level\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Titelbild-Werbemarkt-Trend-EN-2024.png\",\"datePublished\":\"2024-05-22T13:21:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/april-exceeds-last-years-level\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/april-exceeds-last-years-level\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/april-exceeds-last-years-level\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Titelbild-Werbemarkt-Trend-EN-2024.png\",\"contentUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Titelbild-Werbemarkt-Trend-EN-2024.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/april-exceeds-last-years-level\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"April exceeds last year&#8217;s level\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/\",\"name\":\"Media Focus\",\"description\":\"Data driven insights\",\"publisher\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#organization\",\"name\":\"Media Focus\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/media-focus-logo-mit-claim.svg\",\"contentUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/media-focus-logo-mit-claim.svg\",\"caption\":\"Media Focus\"},\"image\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"April exceeds last year&#8217;s level - Media Focus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mediafocus.ch\/en\/publication\/april-exceeds-last-years-level\/","og_locale":"en_US","og_type":"article","og_title":"April exceeds last year&#8217;s level - Media Focus","og_description":"22.05.2024April exceeds last year&#8217;s level In April, the \u201ctraditional\u201d advertising market recorded gross advertising pressure of CHF&nbsp;346.5 million, a decline of 1.1 percent on the strong figures for March.&nbsp; Compared to last year, however, it rose by 5.2 percent. This increase can mainly be explained by the out-of-home media group, which recorded significant growth of [&hellip;]","og_url":"https:\/\/mediafocus.ch\/en\/publication\/april-exceeds-last-years-level\/","og_site_name":"Media Focus","og_image":[{"width":710,"height":482,"url":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/Titelbild-Werbemarkt-Trend-EN-2024.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mediafocus.ch\/en\/publication\/april-exceeds-last-years-level\/","url":"https:\/\/mediafocus.ch\/en\/publication\/april-exceeds-last-years-level\/","name":"April exceeds last year&#8217;s level - Media Focus","isPartOf":{"@id":"https:\/\/mediafocus.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mediafocus.ch\/en\/publication\/april-exceeds-last-years-level\/#primaryimage"},"image":{"@id":"https:\/\/mediafocus.ch\/en\/publication\/april-exceeds-last-years-level\/#primaryimage"},"thumbnailUrl":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/Titelbild-Werbemarkt-Trend-EN-2024.png","datePublished":"2024-05-22T13:21:59+00:00","breadcrumb":{"@id":"https:\/\/mediafocus.ch\/en\/publication\/april-exceeds-last-years-level\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mediafocus.ch\/en\/publication\/april-exceeds-last-years-level\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mediafocus.ch\/en\/publication\/april-exceeds-last-years-level\/#primaryimage","url":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/Titelbild-Werbemarkt-Trend-EN-2024.png","contentUrl":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/Titelbild-Werbemarkt-Trend-EN-2024.png"},{"@type":"BreadcrumbList","@id":"https:\/\/mediafocus.ch\/en\/publication\/april-exceeds-last-years-level\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mediafocus.ch\/en\/"},{"@type":"ListItem","position":2,"name":"April exceeds last year&#8217;s level"}]},{"@type":"WebSite","@id":"https:\/\/mediafocus.ch\/en\/#website","url":"https:\/\/mediafocus.ch\/en\/","name":"Media Focus","description":"Data driven insights","publisher":{"@id":"https:\/\/mediafocus.ch\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mediafocus.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mediafocus.ch\/en\/#organization","name":"Media Focus","url":"https:\/\/mediafocus.ch\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mediafocus.ch\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/05\/media-focus-logo-mit-claim.svg","contentUrl":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/05\/media-focus-logo-mit-claim.svg","caption":"Media Focus"},"image":{"@id":"https:\/\/mediafocus.ch\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/wbk_post_entry\/591454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/wbk_post_entry"}],"about":[{"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/types\/wbk_post_entry"}],"replies":[{"embeddable":true,"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/comments?post=591454"}],"version-history":[{"count":0,"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/wbk_post_entry\/591454\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/media?parent=591454"}],"wp:term":[{"taxonomy":"wbk_post_entry_category","embeddable":true,"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/wbk_post_entry_category?post=591454"},{"taxonomy":"wbk_post_entry_tag","embeddable":true,"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/wbk_post_entry_tag?post=591454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}