{"id":591463,"date":"2023-10-18T16:45:26","date_gmt":"2023-10-18T14:45:26","guid":{"rendered":"https:\/\/mediafocus.ch\/publication\/upward-trend-after-summer-slump\/"},"modified":"2023-10-18T16:45:26","modified_gmt":"2023-10-18T14:45:26","slug":"upward-trend-after-summer-slump","status":"publish","type":"wbk_post_entry","link":"https:\/\/mediafocus.ch\/en\/publication\/upward-trend-after-summer-slump\/","title":{"rendered":"Upward trend after summer slump"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2023-10-18T16:45:26+02:00\" itemprop=\"datePublished\">18.10.2023<\/time><\/div><div class=\"wbk-category-list-block\"><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">Upward trend after summer slump<\/h1><figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"710\" height=\"482\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN.png\" alt=\"\" class=\"wp-image-65214\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN.png 710w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN-300x204.png 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/figure>\n<p>The advertising market experienced a moderate slowdown in September compared to the very strong advertising month in the previous year and closed with gross sales of CHF 573.3 million. This represents a decline of 13.4 percent compared to the previous year.&nbsp; There has also been a decline of 5.6 percent YTD.<\/p>\n<p>However, compared to the previous month, August recorded a significant increase of 17.5 percent following the usual summer slump.<\/p>\n<p>The <strong>tobacco sector<\/strong> posted the most significant increase, with a rise of 40.1 percent in advertising pressure. At the same time, the largest reduction was observed in the <strong>energy sector<\/strong>, with a decline of 65.6 percent.<\/p>\n<\/p>\n<p><strong>Advertising pressure in the market as a whole<\/strong><strong><\/strong><\/p>\n<p>Advertising pressure development up to September 2023 in CHF million gross<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"694\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/10\/EN-WMT-September-2023-Gesamtmarkt.png\" alt=\"\" class=\"wp-image-78514\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/10\/EN-WMT-September-2023-Gesamtmarkt.png 788w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/10\/EN-WMT-September-2023-Gesamtmarkt-300x264.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/10\/EN-WMT-September-2023-Gesamtmarkt-768x676.png 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><\/figure>\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"345\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/10\/EN-WMT-September-2023-Gesamtmarkt-Tabelle.png\" alt=\"\" class=\"wp-image-78517\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/10\/EN-WMT-September-2023-Gesamtmarkt-Tabelle.png 697w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/10\/EN-WMT-September-2023-Gesamtmarkt-Tabelle-300x148.png 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure>\n<\/p>\n<p><strong><strong>Tobacco sector with the biggest increase<\/strong><\/strong><\/p>\n<p>In September, the<strong> tobacco sector<\/strong> recorded a strikingly strong increase in advertising pressure of 40.1 percent compared to the previous year, meaning that it topped the list of industries with the strongest rise.<\/p>\n<p>The <strong>cosmetics and toiletries<\/strong> sector is also noteworthy as it achieved an increase of 18.4 percent in advertising pressure.<\/p>\n<p>The <strong>cleaning sector<\/strong> achieved the third-highest increase with a substantial rise of 7.8 percent.<\/p>\n<\/p>\n<p><strong><strong>Further reductions in the energy sector<\/strong><\/strong><\/p>\n<p>The largest reductions were observed in the <strong>energy sector<\/strong>, <strong>personal care<\/strong> and <strong>services<\/strong>.<\/p>\n<p>The <strong>energy sector<\/strong> recorded a drastic decline of 55.0 percent in August and it is 65.6 percent behind 2022 in September. It is therefore already 30.4 percent behind YTD.<\/p>\n<p>The <strong>personal care sector<\/strong> also declined significantly in September (-45.0%) and generated significantly less advertising pressure YTD (-28.3%).<\/p>\n<p>The third-largest reduction in September was observed in <strong>services<\/strong> (-40.8%).<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"536\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/10\/EN-WMT-September-2023-Branchen.png\" alt=\"\" class=\"wp-image-78532\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/10\/EN-WMT-September-2023-Branchen.png 841w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/10\/EN-WMT-September-2023-Branchen-300x191.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/10\/EN-WMT-September-2023-Branchen-768x489.png 768w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><\/figure>\n<\/p>\n<p><strong>Top advertisers and products<\/strong><strong><\/strong><\/p>\n<p>The top advertisers and most advertised products and services (excluding range, image and other advertising) in September<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"239\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/10\/EN-WMT-September-2023-Top-Werbungtreibende.png\" alt=\"\" class=\"wp-image-78520\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/10\/EN-WMT-September-2023-Top-Werbungtreibende.png 765w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/10\/EN-WMT-September-2023-Top-Werbungtreibende-300x94.png 300w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure>\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"239\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/10\/EN-WMT-September-2023-Top-Produkte.png\" alt=\"\" class=\"wp-image-78523\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/10\/EN-WMT-September-2023-Top-Produkte.png 765w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/10\/EN-WMT-September-2023-Top-Produkte-300x94.png 300w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure>\n<\/p>\n<p><strong>Media mix<\/strong><strong><\/strong><\/p>\n<p>Media mix for September 2023<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"359\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/10\/EN-WMT-September-2023-Media-Mix.png\" alt=\"\" class=\"wp-image-78526\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/10\/EN-WMT-September-2023-Media-Mix.png 833w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/10\/EN-WMT-September-2023-Media-Mix-300x129.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/10\/EN-WMT-September-2023-Media-Mix-768x331.png 768w\" sizes=\"auto, (max-width: 833px) 100vw, 833px\" \/><\/figure>\n<p>Contact: <a href=\"mailto:mediafocus@mediafocus.ch\">mediafocus@mediafocus.ch<\/a>, Tel.: +41 43 322 27 50<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/jahresresume-2023\/\">Annual summary 2022<\/a><\/div>\n<\/div>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/werbemarkt-trend-august-2023\/\">Advertising Market Trend August<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>18.10.2023Upward trend after summer slump The advertising market experienced a moderate slowdown in September compared to the very strong advertising month in the previous year and closed with gross sales of CHF 573.3 million. This represents a decline of 13.4 percent compared to the previous year.&nbsp; There has also been a decline of 5.6 percent [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"wbk_post_entry_category":[123],"wbk_post_entry_tag":[],"class_list":["post-591463","wbk_post_entry","type-wbk_post_entry","status-publish","format-standard","hentry","wbk_post_entry_category-advertising-market-trend"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Upward trend after summer slump - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/en\/publication\/upward-trend-after-summer-slump\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upward trend after summer slump - Media Focus\" \/>\n<meta property=\"og:description\" content=\"18.10.2023Upward trend after summer slump The advertising market experienced a moderate slowdown in September compared to the very strong advertising month in the previous year and closed with gross sales of CHF 573.3 million. 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