{"id":591470,"date":"2023-04-20T16:29:13","date_gmt":"2023-04-20T14:29:13","guid":{"rendered":"https:\/\/mediafocus.ch\/publication\/gross-advertising-pressure-jumped-upward-in-march\/"},"modified":"2023-04-20T16:29:13","modified_gmt":"2023-04-20T14:29:13","slug":"gross-advertising-pressure-jumped-upward-in-march","status":"publish","type":"wbk_post_entry","link":"https:\/\/mediafocus.ch\/en\/publication\/gross-advertising-pressure-jumped-upward-in-march\/","title":{"rendered":"Gross advertising pressure jumped upward in March"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2023-04-20T16:29:13+02:00\" itemprop=\"datePublished\">20.04.2023<\/time><\/div><div class=\"wbk-category-list-block\"><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">Gross advertising pressure jumped upward in March<\/h1><h2 class=\"wp-block-heading\">Highlights in March<\/h2>\n<p>by Alicia G\u00f6rlitz <\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"710\" height=\"482\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN.png\" alt=\"\" class=\"wp-image-65214\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN.png 710w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN-300x204.png 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/figure>\n<p>As in previous years, the Swiss advertising market once again recorded significant March growth in 2023. The spring month closed on a high of CHF 572.1 million gross, representing an increase of 30.5 percent compared to the previous month. Nevertheless, this trails behind the figure for March 2022 by 16 percent.&nbsp;<\/p>\n<p>The <strong>public transport<\/strong> (+72.2%), <strong>events<\/strong> (+20.6%) and <strong>finance<\/strong> (+18.6%) sectors in particular saw a sharp increase in advertising impact in March, contributing to this positive trend.<\/p>\n<p>The Swiss advertising market received a boost during the first quarter of 2022, closing with CHF&nbsp;1,444.2&nbsp;million gross.<\/p>\n<p><strong>Advertising pressure in the market as a whole<\/strong><strong><\/strong><\/p>\n<p>Advertising pressure development up to March 2023 in CHF million gross<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"882\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Grafik_EN-1024x882.png\" alt=\"\" class=\"wp-image-65145\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Grafik_EN-1024x882.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Grafik_EN-300x258.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Grafik_EN-768x661.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Grafik_EN.png 1387w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Tabelle_EN-1024x512.png\" alt=\"\" class=\"wp-image-65148\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Tabelle_EN-1024x512.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Tabelle_EN-300x150.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Tabelle_EN-768x384.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Tabelle_EN.png 1146w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/p>\n<p><strong>Public transport recorded a significant increase <\/strong><strong><\/strong><\/p>\n<p>The largest increase in advertising pressure was recorded by the <strong>public transport<\/strong> sector, with an increase of 72.2 percent, followed by the <strong>event sector<\/strong> with an increase of 20.6 percent. Also among the winners in March was the <strong>finance sector<\/strong>, which increased its gross advertising pressure by 18.6 percent, followed by <strong>automotive<\/strong> (+13.4%), <strong>beverages<\/strong> (+5.6%) and <strong>food<\/strong> (+3.4%). <strong><\/strong><\/p>\n<p><strong>Overall decline in 15 sectors<\/strong><strong><\/strong><\/p>\n<p>No less than 15 sectors recorded a decline in gross advertising pressure in March&nbsp;. The <strong>cleaning<\/strong> sector was the most affected, with a drop of 58 percent, followed by the <strong>personal care<\/strong> sector, with a decline of 43.3 percent.&nbsp; Other sectors that saw a decline in advertising pressure were <strong>energy<\/strong> (-43.1%), <strong>telecommunications <\/strong>(-40.4%), <strong>digital and household<\/strong> (-39.3%), <strong>construction, industry and furnishings<\/strong> (-33.8%), <strong>media <\/strong>(-29.4%),<strong> services<\/strong> (-27.3%), <strong>leisure, gastronomy and tourism<\/strong> (-23.9%), <strong>cosmetics and toiletries<\/strong> (-19.5%), <strong>pharmaceuticals and health<\/strong> (-15.8%), <strong>retail<\/strong> (-15.2%), <strong>fashion and sport<\/strong> (-15.1%), <strong>initiatives and campaigns<\/strong> (-11.8%) and <strong>tobacco products<\/strong> (-2.3%).<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"579\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Branchen_EN-1-1024x579.png\" alt=\"\" class=\"wp-image-65204\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Branchen_EN-1-1024x579.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Branchen_EN-1-300x170.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Branchen_EN-1-768x434.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Branchen_EN-1.png 1438w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/p>\n<p><strong>Top advertisers and products<\/strong><strong><\/strong><\/p>\n<p>The top advertisers and most advertised products and services (excluding range, image and other advertising) in March<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"348\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Werbungtreibende_EN-1024x348.png\" alt=\"\" class=\"wp-image-65154\" style=\"width:1000px;height:339px\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Werbungtreibende_EN-1024x348.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Werbungtreibende_EN-300x102.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Werbungtreibende_EN-768x261.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Werbungtreibende_EN.png 1314w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"348\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Produkte_EN-1024x348.png\" alt=\"\" class=\"wp-image-65157\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Produkte_EN-1024x348.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Produkte_EN-300x102.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Produkte_EN-768x261.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Produkte_EN.png 1314w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><strong>Media mix<\/strong><strong><\/strong><\/p>\n<p>Media mix for March <strong><\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"868\" height=\"357\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Media-Mix_EN.png\" alt=\"\" class=\"wp-image-65160\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Media-Mix_EN.png 868w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Media-Mix_EN-300x123.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Media-Mix_EN-768x316.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<p>Contact: <a href=\"mailto:mediafocus@mediafocus.ch\">mediafocus@mediafocus.ch<\/a>, Tel.: +41 43 322 27 50<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/werbemarkt-trend-januar-2023\/\">Annual review 2022<\/a><\/div>\n<\/div>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/werbemarkt-trend-februar-2023\/\">Advertising Market Trend February<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>20.04.2023Gross advertising pressure jumped upward in MarchHighlights in March by Alicia G\u00f6rlitz As in previous years, the Swiss advertising market once again recorded significant March growth in 2023. The spring month closed on a high of CHF 572.1 million gross, representing an increase of 30.5 percent compared to the previous month. Nevertheless, this trails behind [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"wbk_post_entry_category":[],"wbk_post_entry_tag":[],"class_list":["post-591470","wbk_post_entry","type-wbk_post_entry","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gross advertising pressure jumped upward in March - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/en\/publication\/gross-advertising-pressure-jumped-upward-in-march\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gross advertising pressure jumped upward in March - Media Focus\" \/>\n<meta property=\"og:description\" content=\"20.04.2023Gross advertising pressure jumped upward in MarchHighlights in March by Alicia G\u00f6rlitz As in previous years, the Swiss advertising market once again recorded significant March growth in 2023. 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