{"id":624669,"date":"2023-07-19T13:08:38","date_gmt":"2023-07-19T11:08:38","guid":{"rendered":"https:\/\/mediafocus.ch\/publication\/mid-year-figures-advertising-market-slightly-down-on-the-previous-year\/"},"modified":"2023-07-19T13:08:38","modified_gmt":"2023-07-19T11:08:38","slug":"mid-year-figures-advertising-market-slightly-down-on-the-previous-year","status":"publish","type":"wbk_post_entry","link":"https:\/\/mediafocus.ch\/en\/publication\/mid-year-figures-advertising-market-slightly-down-on-the-previous-year\/","title":{"rendered":"Mid-year figures: advertising market slightly down on the previous year"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2023-07-19T13:08:38+02:00\" itemprop=\"datePublished\">19.07.2023<\/time><\/div><div class=\"wbk-category-list-block\"><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">Mid-year figures: advertising market slightly down on the previous year<\/h1><h2 class=\"wp-block-heading\">Highlights in June 2023<\/h2>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"710\" height=\"482\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN.png\" alt=\"\" class=\"wp-image-65214\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN.png 710w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN-300x204.png 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/figure>\n<p class=\"wp-block-paragraph\">The outcome of the first six months of the advertising year has been revealed \u2013 CHF&nbsp;3,019&nbsp;million gross. This represents a drop of 6.1 percent. A total of 14 sectors are lagging behind last year\u2019s figures (YTD).<\/p>\n<p class=\"wp-block-paragraph\">After May&#8217;s 9.3 percent rise, the dampening of advertising pressure in June once again heralded the arrival of the summer slowdown. In June, the advertising market showed a drop of 6.5 percent compared to the previous year, closing out at a gross figure of CHF&nbsp;469&nbsp;million. This development has certainly been driven by a disproportionate decline in searches<strong>*<\/strong>. The conventional channels have actually shown an uptick of 5.7 percent. The biggest influence here was the out-of-home media group, with an increase of 27 percent in comparison with 2022.<\/p>\n<p class=\"wp-block-paragraph\"><strong>*<\/strong>Google has also integrated their AI &#8220;Bard&#8221; into Google Search since mid-May 2023. As a result, the internal structure of the HTML pages was adjusted in both desktop and mobile search.<br \/>We had to follow up on these changes in our system, which in some cases resulted in fewer ads being recorded in June than in previous months. This results in a break in the trend in June 2023. Ad capture is now back to normal levels. We regret the circumstances and will carefully monitor further changes from Google.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Advertising pressure in the market as a whole<\/strong><strong><\/strong><\/p>\n<p class=\"wp-block-paragraph\">Advertising pressure development up to June 2023 in CHF million gross<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"784\" height=\"686\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/07\/EN-WMT-Juni-2023-Gesamtmarkt.png\" alt=\"\" class=\"wp-image-68613\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/07\/EN-WMT-Juni-2023-Gesamtmarkt.png 784w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/07\/EN-WMT-Juni-2023-Gesamtmarkt-300x263.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/07\/EN-WMT-Juni-2023-Gesamtmarkt-768x672.png 768w\" sizes=\"auto, (max-width: 784px) 100vw, 784px\" \/><\/figure>\n<p class=\"wp-block-paragraph\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"345\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/07\/EN-WMT-Juni-2023-Gesamtmarkt-Tabelle.png\" alt=\"\" class=\"wp-image-68616\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/07\/EN-WMT-Juni-2023-Gesamtmarkt-Tabelle.png 697w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/07\/EN-WMT-Juni-2023-Gesamtmarkt-Tabelle-300x148.png 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure>\n<p class=\"wp-block-paragraph\">\n<p class=\"wp-block-paragraph\"><strong><strong>Strong performance in finance in June and in the YTD<\/strong><\/strong><\/p>\n<p class=\"wp-block-paragraph\">In June, the <strong>finance sector<\/strong> recorded a significant increase in advertising pressure (+40.3%) and shows a strong presence in the sector ranking for the year to date with a rise of 31.7 percent. This means it comes up in second place in the mid-year financial statements.<\/p>\n<p class=\"wp-block-paragraph\">Although <strong>retail<\/strong> has generated more advertising pressure in the YTD, it stagnated in June (-0.5%). The <strong>food industry<\/strong> managed to increase its advertising pressure both in June (+16.1%) and in the YTD (+1.9%), coming in at third place.<\/p>\n<p class=\"wp-block-paragraph\">Compared to the previous year, only eight sectors achieved an increase in June. The <strong>tobacco<\/strong> industry, which, along with a noticeable increase in June (+64.4%), also enjoyed a considerable rise in the YTD (+76.9%), came out on top. With strong campaigns on climate protection legislation, the <strong>initiatives &#038; campaigns<\/strong> sector was also able to record an increase (+22.2%), and <strong>cleaning<\/strong> also made considerable gains (+48.6%).<\/p>\n<p class=\"wp-block-paragraph\">Cultural activities, including concerts, open-air shows and sports events such as the Weltklasse Z\u00fcrich, fired up the <strong>events sector<\/strong>, which, like the <strong>food industry<\/strong>, rose by 16.1 percent.<\/p>\n<p class=\"wp-block-paragraph\">Last but not least, advertising pressure in the <strong>public transport<\/strong> sector also rose in June (+3.4%).<\/p>\n<p class=\"wp-block-paragraph\"><strong><strong>Nine sectors record double-digit declines<\/strong><\/strong><\/p>\n<p class=\"wp-block-paragraph\">A total of 13 sectors reduced their advertising pressure, and nine of those recorded double-digit declines.<\/p>\n<p class=\"wp-block-paragraph\">The largest drop can be seen in the <strong>energy<\/strong> industry, which showed a decline of 36 percent in terms of advertising pressure. Even the <strong>construction, industry and furnishings<\/strong> sector, which made it into the top five in the YTD, saw a considerable drop (-34.8%).<\/p>\n<p class=\"wp-block-paragraph\">As in May, the fashion and sports sector, with a reduction of 29.9 percent, showed the third-greatest decline, despite coming in at around average in the YoY comparison.<\/p>\n<p class=\"wp-block-paragraph\">Despite summery temperatures, advertising activities in the <strong>leisure, gastronomy and tourism <\/strong>sector \u2013 with and without searches \u2013 remained quiet (-25.3%). The <strong>services<\/strong> sector (-25.0%) was also one of the five sectors with the biggest declines in June.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"536\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/EN-WMT-Juni-2023-Branchen.png\" alt=\"\" class=\"wp-image-68702\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/EN-WMT-Juni-2023-Branchen.png 841w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/EN-WMT-Juni-2023-Branchen-300x191.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/EN-WMT-Juni-2023-Branchen-768x489.png 768w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><\/figure>\n<p class=\"wp-block-paragraph\">\n<p class=\"wp-block-paragraph\"><strong>Top advertisers and products<\/strong><strong><\/strong><\/p>\n<p class=\"wp-block-paragraph\">The top advertisers and most advertised products and services (excluding range, image and other advertising) in June<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"239\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/07\/EN-WMT-Juni-2023-Top-Werbungtreibende.png\" alt=\"\" class=\"wp-image-68622\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/07\/EN-WMT-Juni-2023-Top-Werbungtreibende.png 765w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/07\/EN-WMT-Juni-2023-Top-Werbungtreibende-300x94.png 300w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure>\n<p class=\"wp-block-paragraph\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"239\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/07\/EN-WMT-Juni-2023-Top-Produkte.png\" alt=\"\" class=\"wp-image-68625\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/07\/EN-WMT-Juni-2023-Top-Produkte.png 765w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/07\/EN-WMT-Juni-2023-Top-Produkte-300x94.png 300w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure>\n<p class=\"wp-block-paragraph\">\n<p class=\"wp-block-paragraph\"><strong>Media mix<\/strong><strong><\/strong><\/p>\n<p class=\"wp-block-paragraph\">Media mix for June 2023<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"381\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/07\/EN-WMT-Juni-2023-Media-Mix.png\" alt=\"\" class=\"wp-image-68628\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/07\/EN-WMT-Juni-2023-Media-Mix.png 831w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/07\/EN-WMT-Juni-2023-Media-Mix-300x138.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/07\/EN-WMT-Juni-2023-Media-Mix-768x352.png 768w\" sizes=\"auto, (max-width: 831px) 100vw, 831px\" \/><\/figure>\n<p class=\"wp-block-paragraph\">Contact: <a href=\"mailto:mediafocus@mediafocus.ch\">mediafocus@mediafocus.ch<\/a>, Tel.: +41 43 322 27 50<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/werbemarkt-trend-januar-2023\/\">Annual review 2022<\/a><\/div>\n<\/div>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/werbemarkt-trend-mai-2023\/\">Advertising Market Trend May<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>19.07.2023Mid-year figures: advertising market slightly down on the previous yearHighlights in June 2023 The outcome of the first six months of the advertising year has been revealed \u2013 CHF&nbsp;3,019&nbsp;million gross. This represents a drop of 6.1 percent. A total of 14 sectors are lagging behind last year\u2019s figures (YTD). After May&#8217;s 9.3 percent rise, the [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"wbk_post_entry_category":[123],"wbk_post_entry_tag":[],"class_list":["post-624669","wbk_post_entry","type-wbk_post_entry","status-publish","format-standard","hentry","wbk_post_entry_category-advertising-market-trend"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mid-year figures: advertising market slightly down on the previous year - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/en\/publication\/mid-year-figures-advertising-market-slightly-down-on-the-previous-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mid-year figures: advertising market slightly down on the previous year - Media Focus\" \/>\n<meta property=\"og:description\" content=\"19.07.2023Mid-year figures: advertising market slightly down on the previous yearHighlights in June 2023 The outcome of the first six months of the advertising year has been revealed \u2013 CHF&nbsp;3,019&nbsp;million gross. 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