{"id":626404,"date":"2024-08-29T12:00:00","date_gmt":"2024-08-29T10:00:00","guid":{"rendered":"https:\/\/mediafocus.ch\/publication\/switzerland-brand-trends-h1-2024\/"},"modified":"2024-08-29T12:00:00","modified_gmt":"2024-08-29T10:00:00","slug":"switzerland-brand-trends-h1-2024","status":"publish","type":"wbk_post_entry","link":"https:\/\/mediafocus.ch\/en\/publication\/switzerland-brand-trends-h1-2024\/","title":{"rendered":"Switzerland Brand Trends                                  H1 2024"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2024-08-29T12:00:00+02:00\" itemprop=\"datePublished\">29.08.2024<\/time><\/div><div class=\"wbk-category-list-block\"><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">Switzerland Brand Trends                                  H1 2024<\/h1><p class=\"wp-block-paragraph\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"429\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/EN_Markentrend-H1-2024-Titelbild-1024x429.png\" alt=\"\" class=\"wp-image-184291\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/EN_Markentrend-H1-2024-Titelbild-1024x429.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/EN_Markentrend-H1-2024-Titelbild-300x126.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/EN_Markentrend-H1-2024-Titelbild-768x322.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/EN_Markentrend-H1-2024-Titelbild-1536x643.png 1536w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/EN_Markentrend-H1-2024-Titelbild-2048x858.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p class=\"wp-block-paragraph\">\n<p class=\"wp-block-paragraph\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\">\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"497\" height=\"331\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/Kreis-H1-2024-5.png\" alt=\"\" class=\"wp-image-184285 size-full\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/Kreis-H1-2024-5.png 497w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/Kreis-H1-2024-5-300x200.png 300w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong>Total brand visibility 4.5 billion: \u2300 14.0 million per brand<\/strong><\/strong><\/strong><\/p>\n<p class=\"wp-block-paragraph\">The total brand visibility of the 320 recorded brands amounted to CHF 4.5 billion gross in the first half of 2024.<\/p>\n<\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\">\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"497\" height=\"331\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/Ratio-5.png\" alt=\"\" class=\"wp-image-184282 size-full\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/Ratio-5.png 497w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/Ratio-5-300x200.png 300w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong>Paid-earned ratio in favor of earned media<\/strong><\/strong><\/strong><\/p>\n<p class=\"wp-block-paragraph\">Earned media accounts for 67% of total visibility, which corresponds to CHF 3.0 billion. This contrasts with CHF 1.5 billion in gross advertising pressure (33%).<\/p>\n<\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\">\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"497\" height=\"331\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/H1-H1-1.png\" alt=\"\" class=\"wp-image-184288 size-full\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/H1-H1-1.png 497w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/H1-H1-1-300x200.png 300w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong>Reduction in visibility from H1 2023 to H1 2024<\/strong><\/strong><\/strong><\/p>\n<p class=\"wp-block-paragraph\">Overall visibility fell by -6.7% in the first half of 2024 compared to the first six months of 2023. There was a decline in both paid presence&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (-8.4%) and earned presence (-5.8%). This is mainly due to the UBS\/CS merger in 2023 and its media discussion. In percentage terms, the highest increase in visibility was in the <strong>Leisure, gastronomy, tourism <\/strong>sector (+51%), followed by the <strong>Optics &#038; Acoustics <\/strong>sector (+34%). In contrast, the <strong>Wholesale distributors <\/strong>sector recorded the highest decrease in visibility (-67%), followed by the <strong>Tobacco<\/strong> sector (-49%).<\/p>\n<\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">\n<p class=\"wp-block-paragraph\">You can find the entire evaluation including exciting &#8220;Battles of the Brands&#8221; in our Brand Trend H1 2024.<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/EN_Markentrend-H1-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Trends H1 2024<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>29.08.2024Switzerland Brand Trends H1 2024 Total brand visibility 4.5 billion: \u2300 14.0 million per brand The total brand visibility of the 320 recorded brands amounted to CHF 4.5 billion gross in the first half of 2024. Paid-earned ratio in favor of earned media Earned media accounts for 67% of total visibility, which corresponds to CHF [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"wbk_post_entry_category":[127],"wbk_post_entry_tag":[],"class_list":["post-626404","wbk_post_entry","type-wbk_post_entry","status-publish","format-standard","hentry","wbk_post_entry_category-brand-trend"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Switzerland Brand Trends                 H1 2024 - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/en\/publication\/switzerland-brand-trends-h1-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Switzerland Brand Trends                 H1 2024 - Media Focus\" \/>\n<meta property=\"og:description\" content=\"29.08.2024Switzerland Brand Trends H1 2024 Total brand visibility 4.5 billion: \u2300 14.0 million per brand The total brand visibility of the 320 recorded brands amounted to CHF 4.5 billion gross in the first half of 2024. 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