{"id":662056,"date":"2024-03-06T16:14:13","date_gmt":"2024-03-06T15:14:13","guid":{"rendered":"https:\/\/mediafocus.ch\/publication\/switzerland-brand-trends-2023\/"},"modified":"2024-03-06T16:14:13","modified_gmt":"2024-03-06T15:14:13","slug":"switzerland-brand-trends-2023","status":"publish","type":"wbk_post_entry","link":"https:\/\/mediafocus.ch\/en\/publication\/switzerland-brand-trends-2023\/","title":{"rendered":"Switzerland Brand Trends 2023"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2024-03-06T16:14:13+01:00\" itemprop=\"datePublished\">06.03.2024<\/time><\/div><div class=\"wbk-category-list-block\"><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">Switzerland Brand Trends 2023<\/h1><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/03\/EN-Titelbild-Markentrend-2023-1024x479.png\" alt=\"\" class=\"wp-image-129230\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/03\/EN-Titelbild-Markentrend-2023-1024x479.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/03\/EN-Titelbild-Markentrend-2023-300x140.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/03\/EN-Titelbild-Markentrend-2023-768x360.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/03\/EN-Titelbild-Markentrend-2023-1536x719.png 1536w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/03\/EN-Titelbild-Markentrend-2023-2048x959.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p class=\"wp-block-paragraph\">\n<p class=\"wp-block-paragraph\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\">\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"457\" height=\"300\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/03\/Icon-2023-5.png\" alt=\"\" class=\"wp-image-129223 size-full\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/03\/Icon-2023-5.png 457w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/03\/Icon-2023-5-300x197.png 300w\" sizes=\"auto, (max-width: 457px) 100vw, 457px\" \/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong>Total brand visibility 9.6 billion: \u2300 30.3 million per brand<\/strong><\/strong><\/strong><\/p>\n<p class=\"wp-block-paragraph\">The total visibility of the 316 recorded brands amounted to 9.6 billion gross francs in 2023.<\/p>\n<\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\">\n<figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"457\" height=\"300\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Ratio.png\" alt=\"\" class=\"wp-image-65064 size-full\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Ratio.png 457w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Ratio-300x197.png 300w\" sizes=\"auto, (max-width: 457px) 100vw, 457px\" \/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong>Paid-earned ratio in favor of earned media<\/strong><\/strong><\/strong><\/p>\n<p class=\"wp-block-paragraph\">Earned media accounts for 65% of total brand visibility, which corresponds to CHF 6.3 billion. This contrasts with CHF 3.3 billion in gross advertising pressure (35%).<\/p>\n<\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\">\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"457\" height=\"299\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/03\/Icon-h1-h2.png\" alt=\"\" class=\"wp-image-129226 size-full\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/03\/Icon-h1-h2.png 457w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/03\/Icon-h1-h2-300x196.png 300w\" sizes=\"auto, (max-width: 457px) 100vw, 457px\" \/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong>Visibility almost unchanged in H1 2023 and H2 2023<\/strong><\/strong><\/strong><\/p>\n<p class=\"wp-block-paragraph\">Overall visibility is practically identical in H2 2023 compared to H1 2023 (-0.12%). The decline in earned presence (-3.3%) is offset by the increase in paid presence (+6.2%). The biggest driver for the decline in earned presence was the flattening of the media discussion about the UBS\/CS merger. In percentage terms, the highest increase in visibility was recorded by the <strong>Cleaning<\/strong> sector (+89%), followed by the <strong>Personal Needs <\/strong>sector (+48%). On the other hand, the <strong>Financial Institutions <\/strong>sector recorded the biggest drop in visibility (-26%).<\/p>\n<\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">\n<p class=\"wp-block-paragraph\">You can find the entire evaluation including exciting &#8220;Battles of the Brands&#8221; in our Brand Trend 2023.<\/p>\n<p class=\"wp-block-paragraph\">Download now!<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/03\/EN_Markentrend-2023.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Trends 2023<\/a><\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">\n","protected":false},"excerpt":{"rendered":"<p>06.03.2024Switzerland Brand Trends 2023 Total brand visibility 9.6 billion: \u2300 30.3 million per brand The total visibility of the 316 recorded brands amounted to 9.6 billion gross francs in 2023. Paid-earned ratio in favor of earned media Earned media accounts for 65% of total brand visibility, which corresponds to CHF 6.3 billion. This contrasts with [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"wbk_post_entry_category":[127],"wbk_post_entry_tag":[],"class_list":["post-662056","wbk_post_entry","type-wbk_post_entry","status-publish","format-standard","hentry","wbk_post_entry_category-brand-trend"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Switzerland Brand Trends 2023 - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/en\/publication\/switzerland-brand-trends-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Switzerland Brand Trends 2023 - Media Focus\" \/>\n<meta property=\"og:description\" content=\"06.03.2024Switzerland Brand Trends 2023 Total brand visibility 9.6 billion: \u2300 30.3 million per brand The total visibility of the 316 recorded brands amounted to 9.6 billion gross francs in 2023. Paid-earned ratio in favor of earned media Earned media accounts for 65% of total brand visibility, which corresponds to CHF 6.3 billion. 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