{"id":696486,"date":"2026-08-17T08:31:18","date_gmt":"2026-08-17T06:31:18","guid":{"rendered":"https:\/\/mediafocus.ch\/publication\/july-remains-stable\/"},"modified":"2026-08-17T08:31:18","modified_gmt":"2026-08-17T06:31:18","slug":"july-remains-stable","status":"publish","type":"wbk_post_entry","link":"https:\/\/mediafocus.ch\/en\/publication\/july-remains-stable\/","title":{"rendered":"July remains stable"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2026-08-17T08:31:18+02:00\" itemprop=\"datePublished\">17.08.2026<\/time><\/div><div class=\"wbk-category-list-block\"><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">July remains stable<\/h1><div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-media-text alignfull has-media-on-the-right is-stacked-on-mobile wbk-media-text-partner-promotion-block has-white-color has-text-color has-background has-link-color wp-elements-1\" style=\"background-color:#3e3e3e;grid-template-columns:auto 34%\">\n<div class=\"wp-block-media-text__content\">\n<h1 class=\"wp-block-heading has-white-color has-text-color has-link-color has-x-large-font-size wp-elements-2\">Advertising Market Trend<\/h1>\n<p class=\"has-turquoise-color has-text-color has-link-color has-large-font-size wp-elements-3 wp-block-paragraph\">July 2026<\/p>\n<\/div>\n<figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/Titelbild-Pfeil-neu-1024x576.png\" alt=\"\" class=\"wp-image-192969 size-full\" \/><\/figure>\n<\/div>\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p class=\"wp-block-paragraph\">After a positive June, the traditional advertising market remained stable in July. With advertising pressure of <strong>CHF 255.8 million<\/strong>, July was even <strong>0.7 percent higher than the previous year<\/strong>. The traditional advertising market achieved a cumulative advertising pressure of <strong>CHF 2&#8217;133.8 million<\/strong>, <strong>1.1 percent<\/strong> higher than the previous year\u2019s level.<\/p>\n<p class=\"wp-block-paragraph\">The media groups presented a mixed picture in July. <strong>Print (-10.9%)<\/strong> and <strong>radio (-20.3%)<\/strong> recorded declines compared to the previous year. In contrast, <strong>TV (+8.1%)<\/strong> and <strong>out-of-home (+7.5%)<\/strong> showed significant growth. <strong>Cinema (+52.5%)<\/strong> showed particularly strong growth, which is likely due in part to the blockbuster <em>The Odyssey<\/em>.<\/p>\n<p class=\"wp-block-paragraph\">The two media groups <strong>out-of-home<\/strong> and <strong>TV<\/strong> were the only groups to post a positive result YTD (16.8% and 0.3%).<\/p>\n<p class=\"wp-block-paragraph\">In the digital market, gross advertising pressure amounted to CHF 163.8 million in July, slightly higher than in the previous year at +3.9%.* A comparison to the previous year \u2013 especially for <strong>search<\/strong> and <strong>YouTube<\/strong> \u2013 remains limited. <strong>Search<\/strong> dominated with a share of 64.6 percent, followed by <strong>display<\/strong> with 25.8 percent and <strong>YouTube<\/strong> with 9.6 percent.<s><\/s><\/p>\n<p class=\"wp-block-paragraph\">*Google implemented a security update at the beginning of July, which led to higher volatility in data collection. The situation improved again over the course of the month. We are working on stabilizing data collection in the long term.<\/p>\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" style=\"margin-top:0;margin-bottom:0\" \/>\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Advertising pressure in the market as a whole<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Advertising pressure development up to July 2026 in CHF million gross.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/08\/EN-Werbemarkt-Trend-Juli-Gesamtmarkt-Grafik-klassisch-scaled.jpg\" alt=\"\" class=\"wp-image-197172\" style=\"width:1083px;height:auto\" \/><\/figure>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/08\/EN-Werbemarkt-Trend-Juli-Monatsentwicklung-klassisch-scaled.jpg\" alt=\"\" class=\"wp-image-197175\" style=\"width:1084px;height:auto\" \/><\/figure>\n<h3 class=\"wp-block-heading\" style=\"font-size:18px\"><strong>Positive performance in eleven sectors<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">As in the previous month, the <strong>telecommunications industry<\/strong> once again posted the strongest percentage growth in July at 32.4%, which was partly attributable to the <strong>Swisscom mobile campaign<\/strong>. This was followed by <strong>energy<\/strong> (+27.3%), <strong>leisure, gastronomy, tourism<\/strong> (+27.2%), <strong>cleaning<\/strong> (+23.3%) and <strong>media<\/strong> (+22.0%). With growth of 10.9 percent, the <strong>food industry<\/strong> is also well above the previous year\u2019s figure and at the same time tops the rankings due to total advertising spend in the current month and YTD.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Tobacco products<\/strong>, <strong>finance<\/strong>, <strong>beverages<\/strong>, <strong>fashion &amp; sport<\/strong> and <strong>building, industry, furnishings<\/strong> also show percentage increases compared to the previous year.<\/p>\n<h3 class=\"wp-block-heading\" style=\"font-size:18px\"><strong>Decline in ten sectors<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">On the other hand, ten sectors recorded significant year-on-year declines. <strong>Public transport companies<\/strong> (-49.8%), <strong>digital &amp; household<\/strong> (-32.3%), <strong>cosmetics &amp; toiletries<\/strong> (-26.1%) and <strong>personal care<\/strong> (-24.6%) were particularly affected. Despite a percentage decline of 5.6%, the <strong>retail sector<\/strong> remained in second place.<\/p>\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><strong>Sector ranking<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Sector ranking for July 2026.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/08\/EN-Werbemarkt-Trend-Juli-Branchenranking-klassisch-scaled.jpg\" alt=\"\" class=\"wp-image-197178\" style=\"width:1085px;height:auto\" \/><\/figure>\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><strong>Top advertisers and products<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">The top advertisers and most advertised products and services (excluding range, image and other advertising) in July 2026.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"980\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/08\/EN-Werbemarkt-Trend-Juli-Top-Produkte-klassisch-scaled.jpg\" alt=\"\" class=\"wp-image-197181\" \/><\/figure>\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\">Media Mix<\/h3>\n<p class=\"wp-block-paragraph\">Media mix for July.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/08\/EN-Werbemarkt-Trend-Juli-Media-Mix-klassisch-scaled.jpg\" alt=\"\" class=\"wp-image-197184\" style=\"width:1085px;height:auto\" \/><\/figure>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\" \/>\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Advertising pressure in the digital market<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Development of advertising pressure up to July 2026 in CHF million gross.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/08\/EN-Werbemarkt-Trend-Juli-Gesamtmarkt-Grafik-digital-scaled.jpg\" alt=\"\" class=\"wp-image-197187\" \/><\/figure>\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/08\/EN-Werbemarkt-Trend-Juli-Monatsentwicklung-digital-scaled.jpg\" alt=\"\" class=\"wp-image-197250\" style=\"width:1085px;height:auto\" \/><\/figure>\n<p class=\"wp-block-paragraph\">*The traditional advertising market and the digital channels (search, YouTube, display) are shown separately to enable better comparability with the previous year. Fluctuations in online recording can be exacerbated by external influences \u2013 in particular, by technical updates undertaken by major platforms such as Google or YouTube. This applies in particular to search, which sees regular changes that may affect the ability to compare gross advertising pressure with the previous year.<\/p>\n<h3 class=\"wp-block-heading\" style=\"font-size:18px\"><strong>Sector ranking YTD: traditional vs. digital channels in comparison <\/strong><\/h3>\n<p class=\"wp-block-paragraph\">As of July, the <strong>food industry<\/strong> continued to lead the traditional advertising market, followed by <strong>retail trade<\/strong> and <strong>finance<\/strong> in second and third place. This means that the ranking remained unchanged compared to the previous month of June. In the digital advertising market, however, the picture was significantly different: the <strong>food sector<\/strong> ranked only twelfth, while the <strong>retail trade<\/strong> sector came in fourth place. The <strong>financial sector<\/strong> was also in the top three in the digital market and occupied second place \u2013 behind <strong>leisure, gastronomy and tourism <\/strong>in first place and ahead of<strong> services<\/strong> in third. <strong>Leisure, gastronomy &amp; tourism\u2019s top position<\/strong> is due in particular to the high advertising investment of <strong>Trivago.ch<\/strong>. In the digital market, too, the composition of the top three remained unchanged compared to June.<\/p>\n<p class=\"wp-block-paragraph\">In both rankings, the <strong>vehicles sector <\/strong>was in seventh place; <strong>pharmaceuticals &amp; health<\/strong> and <strong>fashion &amp; sport<\/strong> took the middle third; and <strong>media<\/strong>, <strong>energy<\/strong>, <strong>cleaning<\/strong> and <strong>tobacco products<\/strong> the bottom third.<\/p>\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><strong>Sector ranking<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Sector ranking for July 2026.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/08\/EN-Werbemarkt-Trend-Juli-Branchenranking-digital-SoA-scaled.jpg\" alt=\"\" class=\"wp-image-197193\" style=\"width:1082px;height:auto\" \/><\/figure>\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><strong>Top digital products<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">The most advertised products and services (excluding range, image and other advertising) in July 2026.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"900\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/08\/EN-DE-Werbemarkt-Trend-Juli-Top-Produkte-digital-scaled.jpg\" alt=\"\" class=\"wp-image-197196\" style=\"width:1082px;height:auto\" \/><\/figure>\n<p class=\"wp-block-paragraph\"><strong>Search <\/strong>continues to dominate the digital media mix with a share of 64.6 percent. The advertising environment is dominated especially by travel, comparison and financial offers. <strong>Booking.com<\/strong> was again at the top in July, followed by <strong>Comparis.ch<\/strong> and <strong>Trivago.ch.<\/strong> <strong>Comparis.ch<\/strong> moved up from third to second position compared to the previous month.<strong><\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>Display<\/strong> and <strong>YouTube<\/strong> showed a broader mix of telecommunications, consumer goods, entertainment and tourism. As in the previous month, the mobile provider <strong>Spusu.ch<\/strong> led the ranking in <strong>display<\/strong>, followed by <strong>Swiss Casinos Pf\u00e4ffikon Z\u00fcrichsee<\/strong> in second place and<strong> Schweizer Obstverband<\/strong> in third. <strong>Energy Schweiz solar energy<\/strong> ranked first on <strong>YouTube<\/strong>, followed by <strong>McDonald\u2019s Restaurants <\/strong>and the e-commerce company <strong>Digitec.ch<\/strong>.<strong><\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>Disney+ <\/strong>was the only product to be in the top 10 in multiple channels: 10th in <strong>display<\/strong> and 7th on <strong>YouTube<\/strong>. It\u2019s also striking that two current feature films \u2013 <strong><em>The Odyssey<\/em><\/strong> in <strong>display<\/strong> and <strong><em>Toy Story 5<\/em><\/strong> on <strong>YouTube<\/strong> \u2013 are in the top 10.<\/p>\n<p class=\"wp-block-paragraph\">With the <strong>IQOS tobacco heating system<\/strong> and <strong>Ploom EVO tobacco sticks<\/strong>, two tobacco heating brands have made it into the <strong>display advertising<\/strong> top 10 at the same time.<\/p>\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\">Media Mix<\/h3>\n<p class=\"wp-block-paragraph\">Media mix for July 2026.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/08\/EN-Werbemarkt-Trend-Juli-Media-Mix-digital-1-scaled.jpg\" alt=\"\" class=\"wp-image-197199\" \/><\/figure>\n<p class=\"wp-block-paragraph\">\n<p class=\"wp-block-paragraph\">Contact: mediafocus@mediafocus.ch, Tel.: +41 43 322 27 50<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mediafocus.ch\/en\/publication\/2025-annual-summary-the-swiss-advertising-market\/\">2025 annual summary<\/a><\/div>\n<\/div>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mediafocus.ch\/en\/publication\/upswing-in-june\/\" target=\"_blank\" rel=\"noreferrer noopener\">Advertising Market Trend June 2026<\/a><\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">\n","protected":false},"excerpt":{"rendered":"<p>17.08.2026July remains stable Advertising Market Trend July 2026 After a positive June, the traditional advertising market remained stable in July. With advertising pressure of CHF 255.8 million, July was even 0.7 percent higher than the previous year. The traditional advertising market achieved a cumulative advertising pressure of CHF 2&#8217;133.8 million, 1.1 percent higher than the [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"wbk_post_entry_category":[124,164],"wbk_post_entry_tag":[],"class_list":["post-696486","wbk_post_entry","type-wbk_post_entry","status-publish","format-standard","hentry","wbk_post_entry_category-publications","wbk_post_entry_category-werbemarkttrend-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>July remains stable - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/en\/publication\/july-remains-stable\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"July remains stable - Media Focus\" \/>\n<meta property=\"og:description\" content=\"17.08.2026July remains stable Advertising Market Trend July 2026 After a positive June, the traditional advertising market remained stable in July. With advertising pressure of CHF 255.8 million, July was even 0.7 percent higher than the previous year. The traditional advertising market achieved a cumulative advertising pressure of CHF 2&#8217;133.8 million, 1.1 percent higher than the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediafocus.ch\/en\/publication\/july-remains-stable\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Focus\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/10\/Cloture-1-2-4-1-2-2-1-1-2-2-2-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"779\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/july-remains-stable\\\/\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/july-remains-stable\\\/\",\"name\":\"July remains stable - Media Focus\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/july-remains-stable\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/july-remains-stable\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/werbekompass.ch\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Titelbild-Pfeil-neu-1024x576.png\",\"datePublished\":\"2026-08-17T06:31:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/july-remains-stable\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/july-remains-stable\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/july-remains-stable\\\/#primaryimage\",\"url\":\"https:\\\/\\\/werbekompass.ch\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Titelbild-Pfeil-neu-1024x576.png\",\"contentUrl\":\"https:\\\/\\\/werbekompass.ch\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Titelbild-Pfeil-neu-1024x576.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/july-remains-stable\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"July remains stable\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/\",\"name\":\"Media Focus\",\"description\":\"Data driven insights\",\"publisher\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#organization\",\"name\":\"Media Focus\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/media-focus-logo-mit-claim.svg\",\"contentUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/media-focus-logo-mit-claim.svg\",\"caption\":\"Media Focus\"},\"image\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"July remains stable - Media Focus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mediafocus.ch\/en\/publication\/july-remains-stable\/","og_locale":"en_US","og_type":"article","og_title":"July remains stable - Media Focus","og_description":"17.08.2026July remains stable Advertising Market Trend July 2026 After a positive June, the traditional advertising market remained stable in July. With advertising pressure of CHF 255.8 million, July was even 0.7 percent higher than the previous year. 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