{"id":704907,"date":"2026-09-18T12:24:24","date_gmt":"2026-09-18T10:24:24","guid":{"rendered":"https:\/\/mediafocus.ch\/publication\/upswing-after-the-summer-vacation\/"},"modified":"2026-09-18T12:24:24","modified_gmt":"2026-09-18T10:24:24","slug":"upswing-after-the-summer-vacation","status":"publish","type":"wbk_post_entry","link":"https:\/\/mediafocus.ch\/en\/publication\/upswing-after-the-summer-vacation\/","title":{"rendered":"Upswing after the summer vacation"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2026-09-18T12:24:24+02:00\" itemprop=\"datePublished\">18.09.2026<\/time><\/div><div class=\"wbk-category-list-block\"><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">Upswing after the summer vacation<\/h1><div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-media-text alignfull has-media-on-the-right is-stacked-on-mobile wbk-media-text-partner-promotion-block has-white-color has-text-color has-background has-link-color wp-elements-1\" style=\"background-color:#3e3e3e;grid-template-columns:auto 34%\">\n<div class=\"wp-block-media-text__content\">\n<h1 class=\"wp-block-heading has-white-color has-text-color has-link-color has-x-large-font-size wp-elements-2\">Advertising Market Trend<\/h1>\n<p class=\"has-turquoise-color has-text-color has-link-color has-large-font-size wp-elements-3 wp-block-paragraph\">August 2026<\/p>\n<\/div>\n<figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/Titelbild-Pfeil-neu-1024x576.png\" alt=\"\" class=\"wp-image-192969 size-full\" \/><\/figure>\n<\/div>\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p class=\"wp-block-paragraph\">In the traditional advertising market, August built on the previous month\u2019s growth. With advertising pressure of <strong>CHF 262.0 million<\/strong>, August was <strong>1.0 percent higher than the previous year<\/strong>. The Swiss advertising market achieved a cumulative advertising pressure of <strong>CHF 2&#8217;395.9 million<\/strong> YTD, once again exceeding the previous year\u2019s level by <strong>1.1 percent<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">The traditional media groups presented a mixed picture in August. While <strong>print<\/strong> (-12.5%) and <strong>TV<\/strong> (-8.5%) declined year-on-year, <strong>radio<\/strong> (+6.4%) and <strong>cinema<\/strong> (+5.8%) showed growth. <strong>Out-of-home\u2019s<\/strong> development was particularly dynamic, with an increase of 22.0 percent. In addition to Pro Schweiz\u2019s neutrality campaign, the Galaxus, IKEA and McDonald\u2019s campaigns also contributed to significantly more out-of-home advertising pressure than in August 2025.<\/p>\n<p class=\"wp-block-paragraph\">Looking at the media groups\u2019 performance YTD, all media groups declined except <strong>out-of-home<\/strong> (+17.5 percent), which contributed to the overall growth.<\/p>\n<p class=\"wp-block-paragraph\">In the digital market, gross advertising pressure in August amounted to just CHF 114.5 million, down on the previous year for the first time this year at -33.9 percent. However, this decline should not be interpreted as an organic market development; rather, it is largely shaped by external technical factors affecting data collection.*<\/p>\n<p class=\"wp-block-paragraph\">A comparison to the previous year \u2013 especially for <strong>search<\/strong> and <strong>YouTube<\/strong> \u2013 remains limited. <strong>Search<\/strong> dominated with a share of 50.1 percent, followed by <strong>display<\/strong> with 36.4 percent and <strong>YouTube<\/strong> with 13.5 percent.<s><\/s><\/p>\n<p class=\"wp-block-paragraph\">*Google implemented a security update at the beginning of July, which led to higher volatility in data collection. The situation improved again over the course of the month. We are working on stabilizing data collection in the long term.<\/p>\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" style=\"margin-top:0;margin-bottom:0\" \/>\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Advertising pressure in the market as a whole<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Advertising pressure development up to August 2026 in CHF million gross.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/09\/EN-Werbemarkt-Trend-August-Gesamtmarkt-klassisch-scaled.jpg\" alt=\"\" class=\"wp-image-197486\" style=\"width:1083px;height:auto\" \/><\/figure>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/09\/EN-Werbemarkt-Trend-August-Monatsentwicklung-klassisch-scaled.jpg\" alt=\"\" class=\"wp-image-197489\" style=\"width:1084px;height:auto\" \/><\/figure>\n<h3 class=\"wp-block-heading\" style=\"font-size:18px\"><strong>Positive performance in eleven sectors<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">In August, the <strong>personal care<\/strong> sector recorded the strongest percentage growth with <strong>+32.2 percent<\/strong>, mainly due to the Fielmann Optik Image out-of-home campaign and the TV campaign Purina Pro Plan pet food and Pflege from Nestl\u00e9. Nevertheless, the sector is in the lower third of the table. <strong>Construction, industry and furnishings<\/strong> posted the second-largest growth at 30.1 percent and positioned itself in the top third of the ranking. This is followed by <strong>digital &amp; household (+28.7%)<\/strong>, <strong>initiatives &amp; campaigns (+25.2%)<\/strong> and <strong>telecommunications (+22.9%)<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">Despite a decline in advertising pressure compared to the previous year, the <strong>food industry<\/strong> is at the top of the table for the current month with <strong>+13.1 percent<\/strong>. Among sectors with positive performance, the <strong>finance<\/strong> sector <strong>(+18.6%)<\/strong> rounds off the podium at third place.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Public<\/strong> <strong>transport companies<\/strong>, <strong>fashion &amp; sport<\/strong> and <strong>services<\/strong> also posted percentage increases compared to the previous year.<\/p>\n<h3 class=\"wp-block-heading\" style=\"font-size:18px\"><strong>Decline in ten sectors<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">In contrast, ten sectors recorded significant declines compared with the same month of the previous year. The <strong>tobacco products sector<\/strong> was particularly affected, with a decline of 63.8 percent, followed by <strong>vehicles<\/strong> (-35.1%), <strong>cosmetics &amp; toiletries<\/strong> (-28.6%), <strong>energy<\/strong> (-28.1%) and <strong>cleaning<\/strong> (-21.8%). The <strong>retail sector<\/strong> remains in second place as in the previous month, despite a percentage decline of 20.6 percent.<\/p>\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><strong>Sector ranking<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Sector ranking for August 2026.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/09\/EN-Werbemarkt-Trend-August-Branchenranking-klassisch-scaled.jpg\" alt=\"\" class=\"wp-image-197492\" style=\"width:1085px;height:auto\" \/><\/figure>\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><strong>Top advertisers and products<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">The top advertisers and most advertised products and services (excluding range, image and other advertising) in August 2026.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"988\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/09\/En-Werbemarkt-Trend-August-Top-Advertiser-Produkte-scaled.jpg\" alt=\"\" class=\"wp-image-197495\" \/><\/figure>\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\">Media Mix<\/h3>\n<p class=\"wp-block-paragraph\">Media mix for August.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/09\/EN-Werbemarkt-Trend-August-Media-Mix-klassisch-scaled.jpg\" alt=\"\" class=\"wp-image-197498\" style=\"width:1085px;height:auto\" \/><\/figure>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\" \/>\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Advertising pressure in the digital market<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Development of advertising pressure up to August 2026 in CHF million gross.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/09\/EN-Werbemarkt-Trend-August-Gesamtmarkt-Grafik-digital-scaled.jpg\" alt=\"\" class=\"wp-image-197501\" \/><\/figure>\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/09\/EN-Werbemarkt-Trend-August-Monatsentwicklung-digital-scaled.jpg\" alt=\"\" class=\"wp-image-197504\" style=\"width:1085px;height:auto\" \/><\/figure>\n<p class=\"wp-block-paragraph\">*The traditional advertising market and the digital channels (search, YouTube, display) are shown separately to enable better comparability with the previous year. Fluctuations in online recording can be exacerbated by external influences \u2013 in particular, by technical updates undertaken by major platforms such as Google or YouTube. This applies in particular to search, which sees regular changes that may affect the ability to compare gross advertising pressure with the previous year.<\/p>\n<h3 class=\"wp-block-heading\" style=\"font-size:18px\"><strong>Sector ranking YTD: traditional vs. digital channels in comparison <\/strong><\/h3>\n<p class=\"wp-block-paragraph\">As of August, the <strong>food industry<\/strong> continued to lead the traditional advertising market, followed by <strong>retail trade<\/strong> and <strong>finance<\/strong> in second and third place. This means that the ranking has remained unchanged since June. The picture is similar in the digital market: the <strong>food industry<\/strong> ranks only twelfth, while the <strong>financial sector<\/strong> and <strong>retail trade<\/strong> are also in second and third place in the digital market. <strong>Leisure, gastronomy and tourism<\/strong> clearly lead the digital ranking YTD, with the sector ranking second behind retail trade in August. In the traditional market, the sector grew by 17.5 percent, landing it in fourth place.<\/p>\n<p class=\"wp-block-paragraph\">In both markets, the <strong>vehicles sector<\/strong> has held its ground in seventh place. <strong>Pharmaceuticals &amp; health<\/strong>, <strong>fashion &amp; sport<\/strong> and <strong>beverages<\/strong> are in the middle third of both markets, while the <strong>media<\/strong>, <strong>energy<\/strong>, <strong>cleaning<\/strong> and <strong>tobacco products<\/strong> sectors are in the lower third of the markets.<\/p>\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><strong>Sector ranking<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Sector ranking for August 2026.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/09\/EN-Werbemarkt-Trend-August-SoA-digital-scaled.jpg\" alt=\"\" class=\"wp-image-197507\" style=\"width:1082px;height:auto\" \/><\/figure>\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><strong>Top digital products<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">The most advertised products and services (excluding range, image and other advertising) in August 2026.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"899\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/09\/WMT-08-EN-scaled.jpg\" alt=\"\" class=\"wp-image-197554\" style=\"width:1082px;height:auto\" \/><\/figure>\n<p class=\"wp-block-paragraph\"><strong>Search<\/strong> continues to dominate the digital media mix with a share of 50.1 percent, despite technical difficulties in data collection (see above). As in previous months, the advertising environment is dominated primarily by travel, comparison and financial offers. As has been the case since the beginning of the year, <strong>Booking.com<\/strong> is at the top, followed by <strong>Trivago.ch<\/strong> and <strong>Swisscom.ch.<\/strong> <strong>Trivago.ch<\/strong> moved up from third to second place compared to the previous month.<strong><\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>Display<\/strong> and <strong>YouTube<\/strong> showed a broader mix of telecommunications, consumer goods, entertainment and tourism. As has continued since February, the mobile provider <strong>Spusu.ch<\/strong> leads the ranking in <strong>display<\/strong>, followed by <strong>Pet Recycling Schweiz<\/strong> in second place and <strong>Ricola Kr\u00e4uterbonbons<\/strong> in third. On <strong>YouTube<\/strong>, the e-commerce company <strong>Digitec.ch<\/strong> ranks first, followed by <strong>Disney+<\/strong> and the <strong>YouTube Music mobile app<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">No product or service managed to stay in the top 10 across several channels.<strong><\/strong><\/p>\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\">Media Mix<\/h3>\n<p class=\"wp-block-paragraph\">Media mix for August 2026.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/09\/EN-Werbemarkt-Trend-August-Media-Mix-digital-scaled.jpg\" alt=\"\" class=\"wp-image-197513\" \/><\/figure>\n<p class=\"wp-block-paragraph\">\n<p class=\"wp-block-paragraph\">Contact: mediafocus@mediafocus.ch, Tel.: +41 43 322 27 50<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mediafocus.ch\/en\/publication\/2025-annual-summary-the-swiss-advertising-market\/\">2025 annual summary<\/a><\/div>\n<\/div>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mediafocus.ch\/en\/publication\/july-remains-stable\/\" target=\"_blank\" rel=\"noreferrer noopener\">Advertising Market Trend July 2026<\/a><\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">\n","protected":false},"excerpt":{"rendered":"<p>18.09.2026Upswing after the summer vacation Advertising Market Trend August 2026 In the traditional advertising market, August built on the previous month\u2019s growth. With advertising pressure of CHF 262.0 million, August was 1.0 percent higher than the previous year. The Swiss advertising market achieved a cumulative advertising pressure of CHF 2&#8217;395.9 million YTD, once again exceeding [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"wbk_post_entry_category":[124,164],"wbk_post_entry_tag":[],"class_list":["post-704907","wbk_post_entry","type-wbk_post_entry","status-publish","format-standard","hentry","wbk_post_entry_category-publications","wbk_post_entry_category-werbemarkttrend-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Upswing after the summer vacation - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/en\/publication\/upswing-after-the-summer-vacation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upswing after the summer vacation - Media Focus\" \/>\n<meta property=\"og:description\" content=\"18.09.2026Upswing after the summer vacation Advertising Market Trend August 2026 In the traditional advertising market, August built on the previous month\u2019s growth. With advertising pressure of CHF 262.0 million, August was 1.0 percent higher than the previous year. The Swiss advertising market achieved a cumulative advertising pressure of CHF 2&#8217;395.9 million YTD, once again exceeding [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediafocus.ch\/en\/publication\/upswing-after-the-summer-vacation\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Focus\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/10\/Cloture-1-2-4-1-2-2-1-1-2-2-2-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"779\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/upswing-after-the-summer-vacation\\\/\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/upswing-after-the-summer-vacation\\\/\",\"name\":\"Upswing after the summer vacation - Media Focus\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/upswing-after-the-summer-vacation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/upswing-after-the-summer-vacation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/werbekompass.ch\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Titelbild-Pfeil-neu-1024x576.png\",\"datePublished\":\"2026-09-18T10:24:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/upswing-after-the-summer-vacation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/upswing-after-the-summer-vacation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/upswing-after-the-summer-vacation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/werbekompass.ch\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Titelbild-Pfeil-neu-1024x576.png\",\"contentUrl\":\"https:\\\/\\\/werbekompass.ch\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Titelbild-Pfeil-neu-1024x576.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/upswing-after-the-summer-vacation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Upswing after the summer vacation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/\",\"name\":\"Media Focus\",\"description\":\"Data driven insights\",\"publisher\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#organization\",\"name\":\"Media Focus\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/media-focus-logo-mit-claim.svg\",\"contentUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/media-focus-logo-mit-claim.svg\",\"caption\":\"Media Focus\"},\"image\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Upswing after the summer vacation - Media Focus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mediafocus.ch\/en\/publication\/upswing-after-the-summer-vacation\/","og_locale":"en_US","og_type":"article","og_title":"Upswing after the summer vacation - Media Focus","og_description":"18.09.2026Upswing after the summer vacation Advertising Market Trend August 2026 In the traditional advertising market, August built on the previous month\u2019s growth. With advertising pressure of CHF 262.0 million, August was 1.0 percent higher than the previous year. 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