{"id":733116,"date":"2026-10-19T13:23:15","date_gmt":"2026-10-19T11:23:15","guid":{"rendered":"https:\/\/mediafocus.ch\/publication\/slight-dip-after-the-summer-peak\/"},"modified":"2026-10-19T13:23:15","modified_gmt":"2026-10-19T11:23:15","slug":"slight-dip-after-the-summer-peak","status":"publish","type":"wbk_post_entry","link":"https:\/\/mediafocus.ch\/en\/publication\/slight-dip-after-the-summer-peak\/","title":{"rendered":"Slight dip after the summer peak"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2026-10-19T13:23:15+02:00\" itemprop=\"datePublished\">19.10.2026<\/time><\/div><div class=\"wbk-category-list-block\"><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">Slight dip after the summer peak<\/h1><div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-media-text alignfull has-media-on-the-right is-stacked-on-mobile wbk-media-text-partner-promotion-block has-white-color has-text-color has-background has-link-color wp-elements-1\" style=\"background-color:#3e3e3e;grid-template-columns:auto 34%\">\n<div class=\"wp-block-media-text__content\">\n<h1 class=\"wp-block-heading has-white-color has-text-color has-link-color has-x-large-font-size wp-elements-2\">Advertising Market Trend<\/h1>\n<p class=\"has-turquoise-color has-text-color has-link-color has-large-font-size wp-elements-3 wp-block-paragraph\">September 2026<\/p>\n<\/div>\n<figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/Titelbild-Pfeil-neu-1024x576.png\" alt=\"\" class=\"wp-image-192969 size-full\" \/><\/figure>\n<\/div>\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p class=\"wp-block-paragraph\">Although the previous months ensured a positive start to the quarter, the upswing did not continue in September, after the summer break. Advertising pressure amounted to CHF 370.7 million in September, 1.8 percent below the previous year\u2019s level. The cumulative analysis (YTD), by contrast, still reflects a slightly positive trend: with advertising pressure totaling CHF 2\u2019768.0 million, the Swiss advertising market is 0.7 percent up on the previous year.<\/p>\n<p class=\"wp-block-paragraph\">The traditional media groups painted a predominantly negative picture in September. Only out-of-home (+13.0%) recorded growth, with all other media groups experiencing a downturn. Cinema fell the most (-28.3%), followed by print (-8.1%), radio (-6.7%) and TV (-6.1%).<\/p>\n<p class=\"wp-block-paragraph\">Four of the five traditional media groups also recorded negative figures in the cumulative analysis (YTD). Only out-of-home saw growth \u2013 of 17.0 percent \u2013 compared to the previous year. All other media groups, however, showed negative development.<\/p>\n<p class=\"wp-block-paragraph\">Gross advertising pressure in the digital market amounted to CHF 171.0 million in September, falling below the previous year\u2019s level for the second time this year (\u221228.9%).&nbsp; However, this decline should not be interpreted as an organic market development; rather, it is largely shaped by external technical factors affecting data collection.*<\/p>\n<p class=\"wp-block-paragraph\">A comparison to the previous year \u2013 especially for <strong>search<\/strong> and <strong>YouTube<\/strong> \u2013 remains limited. <strong>Search<\/strong> dominated with a share of 58.9 percent, followed by <strong>display<\/strong> with 32.7 percent and <strong>YouTube<\/strong> with 8.4 percent.<s><\/s><\/p>\n<p class=\"wp-block-paragraph\">*Google implemented another global security update in September, which led to higher volatility in data collection. The situation improved again over the course of the month. We are working on stabilizing data collection in the long term.<\/p>\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" style=\"margin-top:0;margin-bottom:0\" \/>\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Advertising pressure in the market as a whole<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Advertising pressure development up to September 2026 in CHF million gross.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/10\/EN-Werbemarkt-Trend-September-2026-Gesamtmarkt-klassisch-scaled.jpg\" alt=\"\" class=\"wp-image-197685\" style=\"width:1083px;height:auto\" \/><\/figure>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/10\/EN-Werbemarkt-Trend-September-2026-Monatsentwicklung-klassisch-scaled.jpg\" alt=\"\" class=\"wp-image-197688\" style=\"width:1084px;height:auto\" \/><\/figure>\n<h3 class=\"wp-block-heading\" style=\"font-size:18px\"><strong><strong>Positive trends in just nine sectors<\/strong><\/strong><\/h3>\n<p class=\"wp-block-paragraph\">In September, the <strong>vehicle industry<\/strong> recorded the strongest percentage growth at <strong>+26.2 percent<\/strong>. This is mainly attributable to the OOH campaign for the Volvo EX60 and just about helped the sector to remain in the top third of the table. The <strong>food industry<\/strong> topped the rankings with an increase of 1.6 percent, continuing its leading position from the previous month. <strong>Leisure, gastronomy, tourism<\/strong> recorded the lowest growth (+0.1%), but still made it into the top third. In addition, the following sectors also saw percentage increases: <strong>public transport companies<\/strong> (+21.0%), <strong>telecommunications<\/strong> (+17.4%), <strong>building, industry, furnishings<\/strong> (+10.5%), <strong>energy<\/strong> (+10.0%), <strong>finance<\/strong> (+5.0%) and finally <strong>events<\/strong> (+0.6%).<\/p>\n<h3 class=\"wp-block-heading\" style=\"font-size:18px\"><strong>Negative performance in twelve sectors<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">In contrast, twelve sectors experienced a year-on-year decline. The most pronounced slump was recorded in the <strong>tobacco products sector<\/strong>, with a fall of 89.0 percent. Significant reductions were also noted in the <strong>services<\/strong> (-24.0%), <strong>personal care<\/strong> (-22.3%), <strong>cleaning<\/strong> (-16.4%), <strong>cosmetics &amp; toiletries<\/strong> (-14.8%) and <strong>initiatives &amp; campaigns<\/strong> (-13.7%) sectors. The other sectors affected saw more moderate downturns of less than 10 percent in each case.<\/p>\n<p class=\"wp-block-paragraph\">The <strong>retail trade sector<\/strong> remained in second place, as in the two previous months, despite a percentage decline of 5.1 percent.<\/p>\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><strong>Sector ranking<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Sector ranking for September 2026.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/10\/EN-Werbemarkt-Trend-September-2026-Branchen-klassisch-scaled.jpg\" alt=\"\" class=\"wp-image-197691\" style=\"width:1085px;height:auto\" \/><\/figure>\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><strong>Top advertisers and products<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">The top advertisers and most advertised products and services (excluding range, image and other advertising) in September 2026.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"978\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/10\/EN-Werbemarkt-Trend-September-2026-Top-Advertiser-Produkte-scaled.jpg\" alt=\"\" class=\"wp-image-197694\" \/><\/figure>\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\">Media Mix<\/h3>\n<p class=\"wp-block-paragraph\">Media mix for September.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/10\/EN-Werbemarkt-Trend-September-2026-Media-Mix-klassisch-scaled.jpg\" alt=\"\" class=\"wp-image-197697\" style=\"width:1085px;height:auto\" \/><\/figure>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\" \/>\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Advertising pressure in the digital market<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Development of advertising pressure up to September 2026 in CHF million gross.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/10\/EN-Werbemarkt-Trend-September-2026-Gesamtmarkt-digital-scaled.jpg\" alt=\"\" class=\"wp-image-197700\" \/><\/figure>\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/10\/EN-Werbemarkt-Trend-September-2026-Montasentwicklung-digital-scaled.jpg\" alt=\"\" class=\"wp-image-197703\" style=\"width:1085px;height:auto\" \/><\/figure>\n<p class=\"wp-block-paragraph\">*The traditional advertising market and the digital channels (search, YouTube, display) are shown separately to enable better comparability with the previous year. Fluctuations in online recording can be exacerbated by external influences \u2013 in particular, by technical updates undertaken by major platforms such as Google or YouTube. This applies in particular to search, which sees regular changes that may affect the ability to compare gross advertising pressure with the previous year.<\/p>\n<h3 class=\"wp-block-heading\" style=\"font-size:18px\"><strong>Sector ranking YTD: traditional vs. digital channels in comparison <\/strong><\/h3>\n<p class=\"wp-block-paragraph\">In the traditional advertising market, the <strong>food industry<\/strong> maintained its leading position in September, followed by the <strong>retail trade<\/strong> and the <strong>financial sector<\/strong> in second and third place. This means that the ranking has remained unchanged since June.<\/p>\n<p class=\"wp-block-paragraph\">&nbsp;The distribution was similar in the digital market: while the <strong>food sector<\/strong> only occupied twelfth place, the <strong>financial sector<\/strong> and the <strong>retail trade<\/strong> sector likewise held second and third place. <strong>Leisure, gastronomy and tourism<\/strong> clearly leads the digital ranking YTD, although the sector was listed second behind retail trade in September. In the traditional market, the sector is ranked fifth and posted a slight increase of 0.1 percent.<\/p>\n<p class=\"wp-block-paragraph\">The <strong>vehicle industry<\/strong> came in seventh in both advertising markets. The <strong>pharmaceuticals &amp; health<\/strong> and <strong>fashion &amp; sport<\/strong> sectors fared similarly, with both finding themselves in the middle third. The <strong>media<\/strong>, <strong>energy<\/strong>, <strong>cleaning<\/strong> and <strong>tobacco products<\/strong> sectors are in the lower third of the leaderboard in both markets.<\/p>\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><strong>Sector ranking<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Sector ranking for September 2026.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"1315\" height=\"748\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/10\/EN-SoA-neu.png\" alt=\"\" class=\"wp-image-197720\" style=\"width:1082px;height:auto\" \/><\/figure>\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><strong>Top digital products<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">The most advertised products and services (excluding range, image and other advertising) in September 2026.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"1480\" height=\"466\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/10\/EN-Top-Produkte-digital-neu.png\" alt=\"\" class=\"wp-image-197733\" style=\"width:1082px;height:auto\" \/><\/figure>\n<p class=\"wp-block-paragraph\"><strong>Search<\/strong> continued to dominate the digital media mix with a share of 58.9 percent, despite technical difficulties with data collection as a result of Google\u2019s core updates (see above). As in previous months, the advertising environment was dominated primarily by travel, comparison and financial offers. <strong>Booking.com<\/strong> maintained its top position in the ranking \u2013 which it has held since the beginning of the year \u2013 followed by <strong>Trivago.ch<\/strong> in second place. <strong>Swisscom.ch<\/strong>, for its part, had to cede its third place to <strong>Edreams.ch<\/strong>, dropping down to fifth place. This means that the two providers have swapped positions compared to the previous month.<\/p>\n<p class=\"wp-block-paragraph\">The <strong>display<\/strong> and <strong>YouTube<\/strong> channel rankings are characterized by a diverse mix of industries including telecommunications, consumer goods, entertainment and tourism. The mobile communications provider <strong>Spusu.ch<\/strong> once again defended its leading position in the <strong>display<\/strong> segment in September. This was followed by the <strong>Schweizer Obstverband (Swiss Fruit Association)<\/strong> in second place and <strong>McDonald\u2019s Restaurants<\/strong> in third place.<\/p>\n<p class=\"wp-block-paragraph\">On <strong>YouTube<\/strong>, the <strong>YouTube Music Mobile app<\/strong> took the lead, after being in third place in August. <strong>Pepsi Zero<\/strong> came in second place, while <strong>Die Post My Post 24<\/strong> completed the podium in third place.<\/p>\n<p class=\"wp-block-paragraph\"><strong>McDonald\u2019s Restaurants<\/strong> is the only product to have made it into the top 10 for both <strong>display<\/strong> (3rd place) and <strong>YouTube<\/strong> (7th place). Its direct competitor <strong>Burger King Restaurant<\/strong> is ranked sixth on YouTube. The major Swiss bank <strong>UBS<\/strong> was also present on two channels: with <strong>UBS.com<\/strong>, it takes sixth place in <strong>search<\/strong>, while <strong>UBS Sponsoring<\/strong> is ranked fifth on <strong>YouTube<\/strong>.<\/p>\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\">Media Mix<\/h3>\n<p class=\"wp-block-paragraph\">Media mix for September 2026.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1460\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2026\/10\/EN-Werbemarkt-Trend-September-2026-Media-Mix-digital-scaled.jpg\" alt=\"\" class=\"wp-image-197712\" \/><\/figure>\n<p class=\"wp-block-paragraph\">\n<p class=\"wp-block-paragraph\">Contact: mediafocus@mediafocus.ch, Tel.: +41 43 322 27 50<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mediafocus.ch\/en\/publication\/2025-annual-summary-the-swiss-advertising-market\/\">2025 annual summary<\/a><\/div>\n<\/div>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mediafocus.ch\/en\/publication\/upswing-after-the-summer-vacation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Advertising Market Trend August 2026<\/a><\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">\n","protected":false},"excerpt":{"rendered":"<p>19.10.2026Slight dip after the summer peak Advertising Market Trend September 2026 Although the previous months ensured a positive start to the quarter, the upswing did not continue in September, after the summer break. Advertising pressure amounted to CHF 370.7 million in September, 1.8 percent below the previous year\u2019s level. The cumulative analysis (YTD), by contrast, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"wbk_post_entry_category":[124,164],"wbk_post_entry_tag":[],"class_list":["post-733116","wbk_post_entry","type-wbk_post_entry","status-publish","format-standard","hentry","wbk_post_entry_category-publications","wbk_post_entry_category-werbemarkttrend-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Slight dip after the summer peak - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/en\/publication\/slight-dip-after-the-summer-peak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slight dip after the summer peak - Media Focus\" \/>\n<meta property=\"og:description\" content=\"19.10.2026Slight dip after the summer peak Advertising Market Trend September 2026 Although the previous months ensured a positive start to the quarter, the upswing did not continue in September, after the summer break. Advertising pressure amounted to CHF 370.7 million in September, 1.8 percent below the previous year\u2019s level. The cumulative analysis (YTD), by contrast, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediafocus.ch\/en\/publication\/slight-dip-after-the-summer-peak\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Focus\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/10\/Cloture-1-2-4-1-2-2-1-1-2-2-2-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"779\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/slight-dip-after-the-summer-peak\\\/\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/slight-dip-after-the-summer-peak\\\/\",\"name\":\"Slight dip after the summer peak - Media Focus\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/slight-dip-after-the-summer-peak\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/slight-dip-after-the-summer-peak\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/werbekompass.ch\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Titelbild-Pfeil-neu-1024x576.png\",\"datePublished\":\"2026-10-19T11:23:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/slight-dip-after-the-summer-peak\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/slight-dip-after-the-summer-peak\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/slight-dip-after-the-summer-peak\\\/#primaryimage\",\"url\":\"https:\\\/\\\/werbekompass.ch\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Titelbild-Pfeil-neu-1024x576.png\",\"contentUrl\":\"https:\\\/\\\/werbekompass.ch\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Titelbild-Pfeil-neu-1024x576.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/publication\\\/slight-dip-after-the-summer-peak\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Slight dip after the summer peak\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/\",\"name\":\"Media Focus\",\"description\":\"Data driven insights\",\"publisher\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#organization\",\"name\":\"Media Focus\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/media-focus-logo-mit-claim.svg\",\"contentUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/media-focus-logo-mit-claim.svg\",\"caption\":\"Media Focus\"},\"image\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Slight dip after the summer peak - Media Focus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mediafocus.ch\/en\/publication\/slight-dip-after-the-summer-peak\/","og_locale":"en_US","og_type":"article","og_title":"Slight dip after the summer peak - Media Focus","og_description":"19.10.2026Slight dip after the summer peak Advertising Market Trend September 2026 Although the previous months ensured a positive start to the quarter, the upswing did not continue in September, after the summer break. Advertising pressure amounted to CHF 370.7 million in September, 1.8 percent below the previous year\u2019s level. The cumulative analysis (YTD), by contrast, [&hellip;]","og_url":"https:\/\/mediafocus.ch\/en\/publication\/slight-dip-after-the-summer-peak\/","og_site_name":"Media Focus","og_image":[{"width":779,"height":450,"url":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/10\/Cloture-1-2-4-1-2-2-1-1-2-2-2-1-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mediafocus.ch\/en\/publication\/slight-dip-after-the-summer-peak\/","url":"https:\/\/mediafocus.ch\/en\/publication\/slight-dip-after-the-summer-peak\/","name":"Slight dip after the summer peak - Media Focus","isPartOf":{"@id":"https:\/\/mediafocus.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mediafocus.ch\/en\/publication\/slight-dip-after-the-summer-peak\/#primaryimage"},"image":{"@id":"https:\/\/mediafocus.ch\/en\/publication\/slight-dip-after-the-summer-peak\/#primaryimage"},"thumbnailUrl":"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/Titelbild-Pfeil-neu-1024x576.png","datePublished":"2026-10-19T11:23:15+00:00","breadcrumb":{"@id":"https:\/\/mediafocus.ch\/en\/publication\/slight-dip-after-the-summer-peak\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mediafocus.ch\/en\/publication\/slight-dip-after-the-summer-peak\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mediafocus.ch\/en\/publication\/slight-dip-after-the-summer-peak\/#primaryimage","url":"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/Titelbild-Pfeil-neu-1024x576.png","contentUrl":"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/Titelbild-Pfeil-neu-1024x576.png"},{"@type":"BreadcrumbList","@id":"https:\/\/mediafocus.ch\/en\/publication\/slight-dip-after-the-summer-peak\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mediafocus.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Slight dip after the summer peak"}]},{"@type":"WebSite","@id":"https:\/\/mediafocus.ch\/en\/#website","url":"https:\/\/mediafocus.ch\/en\/","name":"Media Focus","description":"Data driven insights","publisher":{"@id":"https:\/\/mediafocus.ch\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mediafocus.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mediafocus.ch\/en\/#organization","name":"Media Focus","url":"https:\/\/mediafocus.ch\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mediafocus.ch\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/05\/media-focus-logo-mit-claim.svg","contentUrl":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/05\/media-focus-logo-mit-claim.svg","caption":"Media Focus"},"image":{"@id":"https:\/\/mediafocus.ch\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/wbk_post_entry\/733116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/wbk_post_entry"}],"about":[{"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/types\/wbk_post_entry"}],"replies":[{"embeddable":true,"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/comments?post=733116"}],"version-history":[{"count":0,"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/wbk_post_entry\/733116\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/media?parent=733116"}],"wp:term":[{"taxonomy":"wbk_post_entry_category","embeddable":true,"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/wbk_post_entry_category?post=733116"},{"taxonomy":"wbk_post_entry_tag","embeddable":true,"href":"https:\/\/mediafocus.ch\/en\/wp-json\/wp\/v2\/wbk_post_entry_tag?post=733116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}