{"version":"1.0","provider_name":"Media Focus","provider_url":"https:\/\/mediafocus.ch\/fr\/","author_name":"admin","author_url":"https:\/\/mediafocus.ch\/fr\/author\/admin\/","title":"GRP (Gross Rating Point) - Media Focus","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"zmimJJqulA\"><a href=\"https:\/\/mediafocus.ch\/fr\/glossaire\/grp-gross-rating-point\/\">GRP (Gross Rating Point)<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/mediafocus.ch\/fr\/glossaire\/grp-gross-rating-point\/embed\/#?secret=zmimJJqulA\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0GRP (Gross Rating Point)\u00a0\u00bb &#8212; Media Focus\" data-secret=\"zmimJJqulA\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/mediafocus.ch\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/01\/Glossarbeitrag-Beikleber-Media-Focus-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1.webp","thumbnail_width":2000,"thumbnail_height":1014,"description":"GRP (Gross Rating Point) Le terme Gross Rating Point provient de la planification m\u00e9dia et est une mesure de la pression publicitaire. Il repr\u00e9sente la p\u00e9n\u00e9tration brute en pourcentage au sein d&rsquo;un groupe cible donn\u00e9. Il est particuli\u00e8rement adapt\u00e9 \u00e0 l&rsquo;\u00e9valuation des campagnes publicitaires TV. Il est toutefois \u00e9galement utilis\u00e9 dans la publicit\u00e9 radio, la [&hellip;]"}