{"id":51859,"date":"2023-01-23T09:24:19","date_gmt":"2023-01-23T08:24:19","guid":{"rendered":"https:\/\/mediafocus.ch\/?post_type=glossary&p=51859"},"modified":"2023-01-31T08:38:42","modified_gmt":"2023-01-31T07:38:42","slug":"valeur-brute-de-larticle","status":"publish","type":"glossary","link":"https:\/\/mediafocus.ch\/fr\/glossaire\/valeur-brute-de-larticle\/","title":{"rendered":"Valeur brute de l’article"},"content":{"rendered":"\n
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Valeur brute de l’article<\/h1>\n\n\n\n
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La valeur brute d’un article est la contrepartie en francs suisses d’un article r\u00e9dactionnel. La valeur se calcule sur la base du tarif brut d’une insertion publicitaire de m\u00eame taille. La pr\u00e9sence m\u00e9diatique est calcul\u00e9e en Equivalent en Valeur Publicitaire (EVP). Le calcul s’effectue hors ligne selon les tarifs des annonces et en ligne sur la base, entre autres, des taux de p\u00e9n\u00e9tration et des CPM<\/p>\n\n\n\n

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Valeur brute de l’article La valeur brute d’un article est la contrepartie en francs suisses d’un article r\u00e9dactionnel. La valeur se calcule sur la base du tarif brut d’une insertion publicitaire de m\u00eame taille. La pr\u00e9sence m\u00e9diatique est calcul\u00e9e en Equivalent en Valeur Publicitaire (EVP). Le calcul s’effectue hors ligne selon les tarifs des annonces […]<\/p>\n","protected":false},"featured_media":8219,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-51859","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nValeur brute de l'article - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/fr\/glossaire\/valeur-brute-de-larticle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valeur brute de l'article - Media Focus\" \/>\n<meta property=\"og:description\" content=\"Valeur brute de l’article La valeur brute d’un article est la contrepartie en francs suisses d’un article r\u00e9dactionnel. La valeur se calcule sur la base du tarif brut d’une insertion publicitaire de m\u00eame taille. La pr\u00e9sence m\u00e9diatique est calcul\u00e9e en Equivalent en Valeur Publicitaire (EVP). 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