{"id":51865,"date":"2023-01-23T09:31:42","date_gmt":"2023-01-23T08:31:42","guid":{"rendered":"https:\/\/mediafocus.ch\/?post_type=glossary&#038;p=51865"},"modified":"2023-01-31T08:32:09","modified_gmt":"2023-01-31T07:32:09","slug":"echantillonnage","status":"publish","type":"glossary","link":"https:\/\/mediafocus.ch\/fr\/glossaire\/echantillonnage\/","title":{"rendered":"\u00c9chantillonnage"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-group container container-medium is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"is-style-default has-turqoise-500-color has-text-color wp-block-heading\">\u00c9chantillonnage<\/h1>\n\n\n\n<p>Saisie et mise \u00e0 disposition de sujets publicitaires (appel\u00e9s cr\u00e9ations). L&rsquo;\u00e9chantillonnage signifie que pour certains domaines de la syst\u00e9matique de march\u00e9 (p. ex. groupes de produits, segments de produits ou produits), les sujets publicitaires (p. ex. annonces, spots TV, spots radio) des diff\u00e9rentes publicit\u00e9s sont saisis et mis \u00e0 disposition pour analyse. L&rsquo;\u00e9chantillonnage peut \u00eatre appliqu\u00e9 de mani\u00e8re hi\u00e9rarchique dans la syst\u00e9matique du march\u00e9, aux entreprises ou aux m\u00e9dias. En outre, l&rsquo;\u00e9chantillonnage fournit la base de nos cr\u00e9ations.<\/p>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:130px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9chantillonnage Saisie et mise \u00e0 disposition de sujets publicitaires (appel\u00e9s cr\u00e9ations). L&rsquo;\u00e9chantillonnage signifie que pour certains domaines de la syst\u00e9matique de march\u00e9 (p. ex. groupes de produits, segments de produits ou produits), les sujets publicitaires (p. ex. annonces, spots TV, spots radio) des diff\u00e9rentes publicit\u00e9s sont saisis et mis \u00e0 disposition pour analyse. L&rsquo;\u00e9chantillonnage peut [&hellip;]<\/p>\n","protected":false},"featured_media":49140,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-51865","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9chantillonnage - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/fr\/glossaire\/echantillonnage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9chantillonnage - Media Focus\" \/>\n<meta property=\"og:description\" content=\"\u00c9chantillonnage Saisie et mise \u00e0 disposition de sujets publicitaires (appel\u00e9s cr\u00e9ations). 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