{"id":51866,"date":"2023-01-23T09:33:20","date_gmt":"2023-01-23T08:33:20","guid":{"rendered":"https:\/\/mediafocus.ch\/?post_type=glossary&#038;p=51866"},"modified":"2023-01-31T08:32:12","modified_gmt":"2023-01-31T07:32:12","slug":"pression-publicitaire-brute","status":"publish","type":"glossary","link":"https:\/\/mediafocus.ch\/fr\/glossaire\/pression-publicitaire-brute\/","title":{"rendered":"Pression publicitaire brute"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-group container container-medium is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"is-style-default has-turqoise-500-color has-text-color wp-block-heading\">Pression publicitaire brute<\/h1>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La pr\u00e9sence publicitaire est mesur\u00e9e en \u00ab\u00a0pression publicitaire brute\u00a0\u00bb. Il s&rsquo;agit de la valeur \u00e9quivalente selon les tarifs officiels des m\u00e9dias pour l&rsquo;insertion d\u2019une publicit\u00e9 publicitaire unique. Il ne s\u2019agit donc pas des d\u00e9penses, co\u00fbts ou budgets r\u00e9els. Les rabais de quantit\u00e9, les conditions clients ou les conditions sp\u00e9ciales ne sont pas pris en compte.<\/p>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:130px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pression publicitaire brute La pr\u00e9sence publicitaire est mesur\u00e9e en \u00ab\u00a0pression publicitaire brute\u00a0\u00bb. Il s&rsquo;agit de la valeur \u00e9quivalente selon les tarifs officiels des m\u00e9dias pour l&rsquo;insertion d\u2019une publicit\u00e9 publicitaire unique. Il ne s\u2019agit donc pas des d\u00e9penses, co\u00fbts ou budgets r\u00e9els. Les rabais de quantit\u00e9, les conditions clients ou les conditions sp\u00e9ciales ne sont pas [&hellip;]<\/p>\n","protected":false},"featured_media":48539,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-51866","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pression publicitaire brute - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/fr\/glossaire\/pression-publicitaire-brute\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pression publicitaire brute - Media Focus\" \/>\n<meta property=\"og:description\" content=\"Pression publicitaire brute La pr\u00e9sence publicitaire est mesur\u00e9e en \u00ab\u00a0pression publicitaire brute\u00a0\u00bb. 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