{"id":51868,"date":"2023-01-23T09:37:21","date_gmt":"2023-01-23T08:37:21","guid":{"rendered":"https:\/\/mediafocus.ch\/?post_type=glossary&p=51868"},"modified":"2023-01-31T08:38:16","modified_gmt":"2023-01-31T07:38:16","slug":"cpc-cost-per-click-cout-par-clic","status":"publish","type":"glossary","link":"https:\/\/mediafocus.ch\/fr\/glossaire\/cpc-cost-per-click-cout-par-clic\/","title":{"rendered":"CPC (Cost per Click) co\u00fbt par clic"},"content":{"rendered":"\n
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CPC (Cost per Click) co\u00fbt par clic<\/h1>\n\n\n\n
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CPC = co\u00fbt pour l’annonceur lorsque quelqu’un clique sur l’annonce publicitaire en ligne.<\/p>\n\n\n\n


Le co\u00fbt par clic est l’unit\u00e9 de mesure la plus courante dans les campagnes de r\u00e9f\u00e9rencement payant. Lorsqu’un internaute clique sur une annonce publicitaire, cela entra\u00eene des co\u00fbts pour l’annonceur. Pour simplifier, le montant du CPC se d\u00e9finit sur plusieurs crit\u00e8res: le terme de recherche, la position de l’annonce dans les r\u00e9sultats de recherche, la qualit\u00e9 de l’annonce et du site internet. Par exemple, des termes de recherche populaires tels que \u00ab\u00a0assurance vie\u00a0\u00bb engendreront des co\u00fbts par clic plus \u00e9lev\u00e9s que \u00ab\u00a0opossum\u00a0\u00bb. Les CPC jouent un r\u00f4le important dans la collecte de nos donn\u00e9es Search<\/a>.<\/p>\n\n\n\n

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CPC (Cost per Click) co\u00fbt par clic CPC = co\u00fbt pour l’annonceur lorsque quelqu’un clique sur l’annonce publicitaire en ligne. Le co\u00fbt par clic est l’unit\u00e9 de mesure la plus courante dans les campagnes de r\u00e9f\u00e9rencement payant. Lorsqu’un internaute clique sur une annonce publicitaire, cela entra\u00eene des co\u00fbts pour l’annonceur. Pour simplifier, le montant du […]<\/p>\n","protected":false},"featured_media":48612,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-51868","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nCPC (Cost per Click) co\u00fbt par clic - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/fr\/glossaire\/cpc-cost-per-click-cout-par-clic\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPC (Cost per Click) co\u00fbt par clic - Media Focus\" \/>\n<meta property=\"og:description\" content=\"CPC (Cost per Click) co\u00fbt par clic CPC = co\u00fbt pour l’annonceur lorsque quelqu’un clique sur l’annonce publicitaire en ligne. Le co\u00fbt par clic est l’unit\u00e9 de mesure la plus courante dans les campagnes de r\u00e9f\u00e9rencement payant. Lorsqu’un internaute clique sur une annonce publicitaire, cela entra\u00eene des co\u00fbts pour l’annonceur. 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