{"id":51870,"date":"2023-01-23T09:38:41","date_gmt":"2023-01-23T08:38:41","guid":{"rendered":"https:\/\/mediafocus.ch\/?post_type=glossary&#038;p=51870"},"modified":"2023-01-31T08:32:17","modified_gmt":"2023-01-31T07:32:17","slug":"cpm-cout-pour-mille-cout-pour-mille-contacts-publicitaires","status":"publish","type":"glossary","link":"https:\/\/mediafocus.ch\/fr\/glossaire\/cpm-cout-pour-mille-cout-pour-mille-contacts-publicitaires\/","title":{"rendered":"CPM (Co\u00fbt pour Mille) \u2013 Co\u00fbt pour mille contacts publicitaires"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-group container container-medium is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"is-style-default has-turqoise-500-color has-text-color wp-block-heading\">CPM (Co\u00fbt pour Mille) \u2013 Co\u00fbt pour mille contacts publicitaires<\/h1>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Co\u00fbt pour Mille, en abr\u00e9g\u00e9 CPM, est un terme anglais issu de la planification publicitaire des m\u00e9dias et traduit en fran\u00e7ais par \u00ab\u00a0co\u00fbt par mille\u00a0\u00bb. CPM est l&rsquo;abr\u00e9viation de \u00ab\u00a0Cost-per-1000-Impressions\u00a0\u00bb (prix pour 1000 impressions). Dans le cas des annonces CPM, les annonceurs d\u00e9finissent le prix pour 1000 annonces diffus\u00e9es et choisissent les emplacements publicitaires sp\u00e9cifiques sur lesquels les annonces doivent \u00eatre diffus\u00e9es. Le CPM permet notamment de comparer les co\u00fbts de diff\u00e9rents supports ou de diff\u00e9rents m\u00e9dias.<\/p>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:130px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>CPM (Co\u00fbt pour Mille) \u2013 Co\u00fbt pour mille contacts publicitaires Co\u00fbt pour Mille, en abr\u00e9g\u00e9 CPM, est un terme anglais issu de la planification publicitaire des m\u00e9dias et traduit en fran\u00e7ais par \u00ab\u00a0co\u00fbt par mille\u00a0\u00bb. CPM est l&rsquo;abr\u00e9viation de \u00ab\u00a0Cost-per-1000-Impressions\u00a0\u00bb (prix pour 1000 impressions). Dans le cas des annonces CPM, les annonceurs d\u00e9finissent le prix [&hellip;]<\/p>\n","protected":false},"featured_media":48616,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-51870","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CPM (Co\u00fbt pour Mille) \u2013 Co\u00fbt pour mille contacts publicitaires - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/fr\/glossaire\/cpm-cout-pour-mille-cout-pour-mille-contacts-publicitaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPM (Co\u00fbt pour Mille) \u2013 Co\u00fbt pour mille contacts publicitaires - Media Focus\" \/>\n<meta property=\"og:description\" content=\"CPM (Co\u00fbt pour Mille) \u2013 Co\u00fbt pour mille contacts publicitaires Co\u00fbt pour Mille, en abr\u00e9g\u00e9 CPM, est un terme anglais issu de la planification publicitaire des m\u00e9dias et traduit en fran\u00e7ais par \u00ab\u00a0co\u00fbt par mille\u00a0\u00bb. 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