{"id":51976,"date":"2023-01-23T10:03:51","date_gmt":"2023-01-23T09:03:51","guid":{"rendered":"https:\/\/mediafocus.ch\/?post_type=glossary&#038;p=51976"},"modified":"2023-01-31T08:25:45","modified_gmt":"2023-01-31T07:25:45","slug":"grp-gross-rating-point","status":"publish","type":"glossary","link":"https:\/\/mediafocus.ch\/fr\/glossaire\/grp-gross-rating-point\/","title":{"rendered":"GRP (Gross Rating Point)"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-group container container-medium is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"is-style-default has-turqoise-500-color has-text-color wp-block-heading\">GRP (Gross Rating Point)<\/h1>\n\n\n\n<p>Le terme Gross Rating Point provient de la planification m\u00e9dia et est une mesure de la pression publicitaire. Il repr\u00e9sente la p\u00e9n\u00e9tration brute en pourcentage au sein d&rsquo;un groupe cible donn\u00e9. Il est particuli\u00e8rement adapt\u00e9 \u00e0 l&rsquo;\u00e9valuation des campagnes publicitaires TV. Il est toutefois \u00e9galement utilis\u00e9 dans la publicit\u00e9 radio, la publicit\u00e9 ext\u00e9rieure et la publicit\u00e9 imprim\u00e9e pour \u00e9valuer les campagnes.<\/p>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:130px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>GRP (Gross Rating Point) Le terme Gross Rating Point provient de la planification m\u00e9dia et est une mesure de la pression publicitaire. Il repr\u00e9sente la p\u00e9n\u00e9tration brute en pourcentage au sein d&rsquo;un groupe cible donn\u00e9. Il est particuli\u00e8rement adapt\u00e9 \u00e0 l&rsquo;\u00e9valuation des campagnes publicitaires TV. Il est toutefois \u00e9galement utilis\u00e9 dans la publicit\u00e9 radio, la [&hellip;]<\/p>\n","protected":false},"featured_media":48836,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-51976","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GRP (Gross Rating Point) - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/fr\/glossaire\/grp-gross-rating-point\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GRP (Gross Rating Point) - Media Focus\" \/>\n<meta property=\"og:description\" content=\"GRP (Gross Rating Point) Le terme Gross Rating Point provient de la planification m\u00e9dia et est une mesure de la pression publicitaire. 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