{"id":51984,"date":"2023-01-31T08:23:34","date_gmt":"2023-01-31T07:23:34","guid":{"rendered":"https:\/\/mediafocus.ch\/?post_type=glossary&#038;p=51984"},"modified":"2023-01-31T08:23:34","modified_gmt":"2023-01-31T07:23:34","slug":"veille-mediatique","status":"publish","type":"glossary","link":"https:\/\/mediafocus.ch\/fr\/glossaire\/veille-mediatique\/","title":{"rendered":"Veille m\u00e9diatique"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-group container container-medium is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"is-style-default has-turqoise-500-color has-text-color wp-block-heading\">Veille m\u00e9diatique<\/h1>\n\n\n\n<p>La veille m\u00e9diatique permet l\u2019observation des m\u00e9dias. Ce service est propos\u00e9 par Media Focus. La veille m\u00e9diatique passe au crible les m\u00e9dias classiques et num\u00e9riques afin de trouver des mentions sur sa propre entreprise ou ses concurrents. Les contributions pertinentes sont alors filtr\u00e9es afin d&rsquo;obtenir une analyse compl\u00e8te et d\u00e9taill\u00e9e de la r\u00e9sonance m\u00e9diatique. <\/p>\n\n\n\n<p>Pour assurer cette analyse de march\u00e9, Media Focus ne mesure la pr\u00e9sence des entreprises et des marques dans les m\u00e9dias, ainsi que la pertinence, le ton et la diffusion des publications. Chaque entreprise peut utiliser les analyses de Media Focus, d&rsquo;une part, pour contr\u00f4ler le succ\u00e8s de son travail m\u00e9diatique et, d&rsquo;autre part, comme base pour des d\u00e9cisions strat\u00e9giques.<\/p>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:130px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Veille m\u00e9diatique La veille m\u00e9diatique permet l\u2019observation des m\u00e9dias. Ce service est propos\u00e9 par Media Focus. La veille m\u00e9diatique passe au crible les m\u00e9dias classiques et num\u00e9riques afin de trouver des mentions sur sa propre entreprise ou ses concurrents. Les contributions pertinentes sont alors filtr\u00e9es afin d&rsquo;obtenir une analyse compl\u00e8te et d\u00e9taill\u00e9e de la r\u00e9sonance [&hellip;]<\/p>\n","protected":false},"featured_media":49000,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-51984","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veille m\u00e9diatique - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/fr\/glossaire\/veille-mediatique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veille m\u00e9diatique - Media Focus\" \/>\n<meta property=\"og:description\" content=\"Veille m\u00e9diatique La veille m\u00e9diatique permet l\u2019observation des m\u00e9dias. 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