{"id":51985,"date":"2023-01-31T08:23:46","date_gmt":"2023-01-31T07:23:46","guid":{"rendered":"https:\/\/mediafocus.ch\/?post_type=glossary&#038;p=51985"},"modified":"2023-01-31T08:24:09","modified_gmt":"2023-01-31T07:24:09","slug":"native-advertising-publicite-native-ou-publicite-integree","status":"publish","type":"glossary","link":"https:\/\/mediafocus.ch\/fr\/glossaire\/native-advertising-publicite-native-ou-publicite-integree\/","title":{"rendered":"Native advertising \u2013 publicit\u00e9 native ou publicit\u00e9 int\u00e9gr\u00e9e"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-group container container-medium is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"is-style-default has-turqoise-500-color has-text-color wp-block-heading\">Native advertising \u2013 publicit\u00e9 native ou publicit\u00e9 int\u00e9gr\u00e9e<\/h1>\n\n\n\n<p>Le native advertising est une forme de publicit\u00e9 sur Internet et dans la presse \u00e9crite qui, en proposant du contenu, est con\u00e7ue de mani\u00e8re \u00e0 ce que les lecteurs puissent difficilement la distinguer des articles r\u00e9dactionnels, attirant ainsi l&rsquo;attention des utilisateurs par camouflage.<\/p>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:130px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Native advertising \u2013 publicit\u00e9 native ou publicit\u00e9 int\u00e9gr\u00e9e Le native advertising est une forme de publicit\u00e9 sur Internet et dans la presse \u00e9crite qui, en proposant du contenu, est con\u00e7ue de mani\u00e8re \u00e0 ce que les lecteurs puissent difficilement la distinguer des articles r\u00e9dactionnels, attirant ainsi l&rsquo;attention des utilisateurs par camouflage.<\/p>\n","protected":false},"featured_media":48996,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-51985","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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