{"id":51986,"date":"2023-01-31T08:23:55","date_gmt":"2023-01-31T07:23:55","guid":{"rendered":"https:\/\/mediafocus.ch\/?post_type=glossary&#038;p=51986"},"modified":"2023-01-31T08:24:07","modified_gmt":"2023-01-31T07:24:07","slug":"out-of-home-ooh","status":"publish","type":"glossary","link":"https:\/\/mediafocus.ch\/fr\/glossaire\/out-of-home-ooh\/","title":{"rendered":"Out of Home (OOH)"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-group container container-medium is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"is-style-default has-turqoise-500-color has-text-color wp-block-heading\">Out of Home (OOH)<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis 2016, le groupe de m\u00e9dias OoH est divis\u00e9 en 4 sous-groupes de m\u00e9dias:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Rue, gare, a\u00e9roport : on retrouve ici la majeure partie des affiches. Comme son l\u2019indique, ces affiches sont plac\u00e9es dans les rues, gares, a\u00e9roports, ainsi que les affiches qui sont quasiment reli\u00e9es au r\u00e9seau de transport.<\/li>\n\n\n\n<li>POS (Point of Sales) : centres commerciaux, foires, stades, pr\u00e9sentoirs dans les pharmacies, etc.<\/li>\n\n\n\n<li>Moyens de transport : (affichages sur et dans les moyens de transport, par ex. publicit\u00e9 dans le train ou sur les trams)<\/li>\n\n\n\n<li>autres (cat\u00e9gorie r\u00e9siduelle pour les r\u00e9servations non attribuables, marginal)<\/li>\n<\/ol>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:130px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Out of Home (OOH) Depuis 2016, le groupe de m\u00e9dias OoH est divis\u00e9 en 4 sous-groupes de m\u00e9dias:<\/p>\n","protected":false},"featured_media":49016,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-51986","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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