{"id":52023,"date":"2023-01-31T08:22:48","date_gmt":"2023-01-31T07:22:48","guid":{"rendered":"https:\/\/mediafocus.ch\/?post_type=glossary&#038;p=52023"},"modified":"2023-01-31T08:23:05","modified_gmt":"2023-01-31T07:23:05","slug":"paid-search","status":"publish","type":"glossary","link":"https:\/\/mediafocus.ch\/fr\/glossaire\/paid-search\/","title":{"rendered":"Paid Search"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-group container container-medium is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"is-style-default has-turqoise-500-color has-text-color wp-block-heading\">Paid Search<\/h1>\n\n\n\n<p>Paid Search se traduit litt\u00e9ralement par recherche payante. Elle se r\u00e9f\u00e8re aux r\u00e9sultats de recherche sur Internet pour lesquels l&rsquo;annonceur paie. Ces annonces sont diffus\u00e9es sur des moteurs de recherche (par exemple sur Google), pour des termes de recherche auxquelles elles r\u00e9pondent et sont g\u00e9n\u00e9ralement affich\u00e9es sous la barre de recherche.<\/p>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:130px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Paid Search Paid Search se traduit litt\u00e9ralement par recherche payante. Elle se r\u00e9f\u00e8re aux r\u00e9sultats de recherche sur Internet pour lesquels l&rsquo;annonceur paie. Ces annonces sont diffus\u00e9es sur des moteurs de recherche (par exemple sur Google), pour des termes de recherche auxquelles elles r\u00e9pondent et sont g\u00e9n\u00e9ralement affich\u00e9es sous la barre de recherche.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-52023","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paid Search - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/fr\/glossaire\/paid-search\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paid Search - Media Focus\" \/>\n<meta property=\"og:description\" content=\"Paid Search Paid Search se traduit litt\u00e9ralement par recherche payante. Elle se r\u00e9f\u00e8re aux r\u00e9sultats de recherche sur Internet pour lesquels l&rsquo;annonceur paie. Ces annonces sont diffus\u00e9es sur des moteurs de recherche (par exemple sur Google), pour des termes de recherche auxquelles elles r\u00e9pondent et sont g\u00e9n\u00e9ralement affich\u00e9es sous la barre de recherche.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediafocus.ch\/fr\/glossaire\/paid-search\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Focus\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-31T07:23:05+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/glossaire\\\/paid-search\\\/\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/glossaire\\\/paid-search\\\/\",\"name\":\"Paid Search - Media Focus\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#website\"},\"datePublished\":\"2023-01-31T07:22:48+00:00\",\"dateModified\":\"2023-01-31T07:23:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/glossaire\\\/paid-search\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/glossaire\\\/paid-search\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/glossaire\\\/paid-search\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Paid Search\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/\",\"name\":\"Media Focus\",\"description\":\"Data driven insights\",\"publisher\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#organization\",\"name\":\"Media Focus\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/media-focus-logo-mit-claim.svg\",\"contentUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/media-focus-logo-mit-claim.svg\",\"caption\":\"Media Focus\"},\"image\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paid Search - Media Focus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mediafocus.ch\/fr\/glossaire\/paid-search\/","og_locale":"fr_FR","og_type":"article","og_title":"Paid Search - Media Focus","og_description":"Paid Search Paid Search se traduit litt\u00e9ralement par recherche payante. 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