{"id":52031,"date":"2023-01-31T08:20:34","date_gmt":"2023-01-31T07:20:34","guid":{"rendered":"https:\/\/mediafocus.ch\/?post_type=glossary&#038;p=52031"},"modified":"2023-01-31T08:20:34","modified_gmt":"2023-01-31T07:20:34","slug":"seo-search-engine-optimization","status":"publish","type":"glossary","link":"https:\/\/mediafocus.ch\/fr\/glossaire\/seo-search-engine-optimization\/","title":{"rendered":"SEO (Search Engine Optimization)"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-group container container-medium is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"is-style-default has-turqoise-500-color has-text-color wp-block-heading\">SEO (Search Engine Optimization)<\/h1>\n\n\n\n<p>SEO est l&rsquo;abr\u00e9viation de \u00ab\u00a0Search Engine Optimization\u00a0\u00bb et signifie en fran\u00e7ais \u00ab\u00a0optimisation des moteurs de recherche\u00a0\u00bb. Ce terme g\u00e9n\u00e9ral d\u00e9signe diff\u00e9rentes techniques afin d\u2019am\u00e9liorer la position d\u2019un site sur les moteurs de recherche (comme Google). Concr\u00e8tement, en utilisant le SEO, un site internet essaie de gagner des places dans le r\u00e9f\u00e9rencement naturel.<\/p>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:130px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SEO (Search Engine Optimization) SEO est l&rsquo;abr\u00e9viation de \u00ab\u00a0Search Engine Optimization\u00a0\u00bb et signifie en fran\u00e7ais \u00ab\u00a0optimisation des moteurs de recherche\u00a0\u00bb. Ce terme g\u00e9n\u00e9ral d\u00e9signe diff\u00e9rentes techniques afin d\u2019am\u00e9liorer la position d\u2019un site sur les moteurs de recherche (comme Google). Concr\u00e8tement, en utilisant le SEO, un site internet essaie de gagner des places dans le r\u00e9f\u00e9rencement [&hellip;]<\/p>\n","protected":false},"featured_media":49268,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-52031","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO (Search Engine Optimization) - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/fr\/glossaire\/seo-search-engine-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO (Search Engine Optimization) - Media Focus\" \/>\n<meta property=\"og:description\" content=\"SEO (Search Engine Optimization) SEO est l&rsquo;abr\u00e9viation de \u00ab\u00a0Search Engine Optimization\u00a0\u00bb et signifie en fran\u00e7ais \u00ab\u00a0optimisation des moteurs de recherche\u00a0\u00bb. Ce terme g\u00e9n\u00e9ral d\u00e9signe diff\u00e9rentes techniques afin d\u2019am\u00e9liorer la position d\u2019un site sur les moteurs de recherche (comme Google). Concr\u00e8tement, en utilisant le SEO, un site internet essaie de gagner des places dans le r\u00e9f\u00e9rencement [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediafocus.ch\/fr\/glossaire\/seo-search-engine-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Focus\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/01\/Glossarbeitrag-Beikleber-Media-Focus-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-2-1-1-1-1-1-1-2-1-1-1-1-2-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1014\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/glossaire\\\/seo-search-engine-optimization\\\/\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/glossaire\\\/seo-search-engine-optimization\\\/\",\"name\":\"SEO (Search Engine Optimization) - Media Focus\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/glossaire\\\/seo-search-engine-optimization\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/glossaire\\\/seo-search-engine-optimization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Glossarbeitrag-Beikleber-Media-Focus-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-2-1-1-1-1-1-1-2-1-1-1-1-2-1.webp\",\"datePublished\":\"2023-01-31T07:20:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/glossaire\\\/seo-search-engine-optimization\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/glossaire\\\/seo-search-engine-optimization\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/glossaire\\\/seo-search-engine-optimization\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Glossarbeitrag-Beikleber-Media-Focus-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-2-1-1-1-1-1-1-2-1-1-1-1-2-1.webp\",\"contentUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Glossarbeitrag-Beikleber-Media-Focus-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-2-1-1-1-1-1-1-2-1-1-1-1-2-1.webp\",\"width\":2000,\"height\":1014},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/glossaire\\\/seo-search-engine-optimization\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO (Search Engine Optimization)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/\",\"name\":\"Media Focus\",\"description\":\"Data driven insights\",\"publisher\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#organization\",\"name\":\"Media Focus\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/media-focus-logo-mit-claim.svg\",\"contentUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/media-focus-logo-mit-claim.svg\",\"caption\":\"Media Focus\"},\"image\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO (Search Engine Optimization) - Media Focus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mediafocus.ch\/fr\/glossaire\/seo-search-engine-optimization\/","og_locale":"fr_FR","og_type":"article","og_title":"SEO (Search Engine Optimization) - Media Focus","og_description":"SEO (Search Engine Optimization) SEO est l&rsquo;abr\u00e9viation de \u00ab\u00a0Search Engine Optimization\u00a0\u00bb et signifie en fran\u00e7ais \u00ab\u00a0optimisation des moteurs de recherche\u00a0\u00bb. Ce terme g\u00e9n\u00e9ral d\u00e9signe diff\u00e9rentes techniques afin d\u2019am\u00e9liorer la position d\u2019un site sur les moteurs de recherche (comme Google). Concr\u00e8tement, en utilisant le SEO, un site internet essaie de gagner des places dans le r\u00e9f\u00e9rencement [&hellip;]","og_url":"https:\/\/mediafocus.ch\/fr\/glossaire\/seo-search-engine-optimization\/","og_site_name":"Media Focus","og_image":[{"width":2000,"height":1014,"url":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/01\/Glossarbeitrag-Beikleber-Media-Focus-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-2-1-1-1-1-1-1-2-1-1-1-1-2-1.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mediafocus.ch\/fr\/glossaire\/seo-search-engine-optimization\/","url":"https:\/\/mediafocus.ch\/fr\/glossaire\/seo-search-engine-optimization\/","name":"SEO (Search Engine Optimization) - Media Focus","isPartOf":{"@id":"https:\/\/mediafocus.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mediafocus.ch\/fr\/glossaire\/seo-search-engine-optimization\/#primaryimage"},"image":{"@id":"https:\/\/mediafocus.ch\/fr\/glossaire\/seo-search-engine-optimization\/#primaryimage"},"thumbnailUrl":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/01\/Glossarbeitrag-Beikleber-Media-Focus-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-2-1-1-1-1-1-1-2-1-1-1-1-2-1.webp","datePublished":"2023-01-31T07:20:34+00:00","breadcrumb":{"@id":"https:\/\/mediafocus.ch\/fr\/glossaire\/seo-search-engine-optimization\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mediafocus.ch\/fr\/glossaire\/seo-search-engine-optimization\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/mediafocus.ch\/fr\/glossaire\/seo-search-engine-optimization\/#primaryimage","url":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/01\/Glossarbeitrag-Beikleber-Media-Focus-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-2-1-1-1-1-1-1-2-1-1-1-1-2-1.webp","contentUrl":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/01\/Glossarbeitrag-Beikleber-Media-Focus-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-2-1-1-1-1-1-1-2-1-1-1-1-2-1.webp","width":2000,"height":1014},{"@type":"BreadcrumbList","@id":"https:\/\/mediafocus.ch\/fr\/glossaire\/seo-search-engine-optimization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mediafocus.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"SEO (Search Engine Optimization)"}]},{"@type":"WebSite","@id":"https:\/\/mediafocus.ch\/fr\/#website","url":"https:\/\/mediafocus.ch\/fr\/","name":"Media Focus","description":"Data driven insights","publisher":{"@id":"https:\/\/mediafocus.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mediafocus.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/mediafocus.ch\/fr\/#organization","name":"Media Focus","url":"https:\/\/mediafocus.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/mediafocus.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/05\/media-focus-logo-mit-claim.svg","contentUrl":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/05\/media-focus-logo-mit-claim.svg","caption":"Media Focus"},"image":{"@id":"https:\/\/mediafocus.ch\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/glossary\/52031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"replies":[{"embeddable":true,"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/comments?post=52031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/media\/49268"}],"wp:attachment":[{"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/media?parent=52031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}