{"id":393577,"date":"2025-09-05T10:50:39","date_gmt":"2025-09-05T08:50:39","guid":{"rendered":"https:\/\/mediafocus.ch\/?page_id=393577"},"modified":"2026-04-28T15:54:18","modified_gmt":"2026-04-28T13:54:18","slug":"advantage","status":"publish","type":"page","link":"https:\/\/mediafocus.ch\/fr\/produits\/advantage\/","title":{"rendered":"AdVantage"},"content":{"rendered":"\n<div class=\"wp-block-cover is-light\" style=\"min-height:204px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-block-cover__image-background wp-image-585025 size-large\" alt=\"\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2026\/04\/Design-ohne-Titel-3-1024x576.png\" style=\"object-position:52% 82%\" data-object-fit=\"cover\" data-object-position=\"52% 82%\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2026\/04\/Design-ohne-Titel-3-1024x576.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2026\/04\/Design-ohne-Titel-3-300x169.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2026\/04\/Design-ohne-Titel-3-768x432.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2026\/04\/Design-ohne-Titel-3-1536x864.png 1536w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2026\/04\/Design-ohne-Titel-3-2048x1151.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#5fa3bd\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:395px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2547\" height=\"744\" class=\"wp-block-cover__image-background wp-image-400100 size-full\" alt=\"\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2025\/09\/AdVantage-Header-FR-1.png\" style=\"object-position:50% 44%\" data-object-fit=\"cover\" data-object-position=\"50% 44%\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2025\/09\/AdVantage-Header-FR-1.png 2547w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2025\/09\/AdVantage-Header-FR-1-300x88.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2025\/09\/AdVantage-Header-FR-1-1024x299.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2025\/09\/AdVantage-Header-FR-1-768x224.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2025\/09\/AdVantage-Header-FR-1-1536x449.png 1536w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2025\/09\/AdVantage-Header-FR-1-2048x598.png 2048w\" sizes=\"auto, (max-width: 2547px) 100vw, 2547px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#f0e9e7\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns container-xxl is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"280\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/10\/Logo-mit-Claim.png\" alt=\"\" class=\"wp-image-193706\" style=\"width:226px;height:auto\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/10\/Logo-mit-Claim.png 823w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/10\/Logo-mit-Claim-300x102.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/10\/Logo-mit-Claim-768x261.png 768w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>AdVantage montre comment la <strong>pression publicitaire, la pr\u00e9sence de marque et la perception de marque<\/strong> sont li\u00e9es. Les donn\u00e9es de pression publicitaire et les KPI de perception de marque sont regroup\u00e9s de mani\u00e8re claire dans un <strong>tableau de<\/strong> <strong>bord interactif<\/strong>. Cela facilite l\u2019\u00e9valuation de l\u2019impact de marque et de la position sur le march\u00e9, tout en soutenant les d\u00e9cisions strat\u00e9giques en mati\u00e8re de gestion de marque et de communication.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"313\" height=\"66\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2025\/08\/Logo-YouGov.png\" alt=\"\" class=\"wp-image-394543\" style=\"width:225px;height:auto\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2025\/08\/Logo-YouGov.png 313w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2025\/08\/Logo-YouGov-300x63.png 300w\" sizes=\"auto, (max-width: 313px) 100vw, 313px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\n\n<section class=\"wp-block-xeit-newsletter section section-form newsletter\" id=\"newsletter-form\" style=\"background-color:#0942bd\"><div class=\"container-medium\"><div class=\"row\"><div class=\"col-lg-5\"><section>\n<h3 class=\"wp-block-heading has-white-000-color has-text-color\">N\u2019h\u00e9sitez pas \u00e0 nous contacter.<\/h3>\n\n\n\n<p class=\"has-white-000-color has-text-color\"><br>Notre \u00e9quipe Conseil et Analyse se fera un plaisir de vous aider.<\/p>\n<\/section><\/div><div class=\"col-lg-6 pl-xl-9\"><div class=\"contactInfo\" style=\"display:flex;gap:20px;margin:20px 0;font-size:xx-large;flex-direction:column\"><div class=\"telInfo mediafocus-wite\" style=\"display:flex;gap:20px\"><img decoding=\"async\" class=\"\" src=\"https:\/\/mediafocus.ch\/wp-content\/themes\/mediafocus-ch\/images\/icons\/phone.svg\"\/><a><a href=\"tel:+41453222750\">T +41 43 322 27 50<\/a><\/a><\/div><div class=\"mailInfo mediafocus-wite\" style=\"display:flex;gap:20px\"><img decoding=\"async\" class=\"\" src=\"https:\/\/mediafocus.ch\/wp-content\/themes\/mediafocus-ch\/images\/icons\/mail.svg\"\/><a><a href=\"mailto:mediafocus@mediafocus.ch\">mediafocus@mediafocus.ch<\/a><\/a><\/div><\/div><input type=\"submit\" value=\"Contactez nous\" class=\"btn btn-outline-white\" data-mf-button=\"modalWindow-5b8c663c-26df-478b-8611-61df1bc36f24\"\/><div class=\"modal\" id=\"modalWindow-5b8c663c-26df-478b-8611-61df1bc36f24\" data-mf-modal=\"modal\"><div class=\"modal__dialog\"><div class=\"modal__content\"><div class=\"modal__body\"><div class=\"ratio ratio--4x3\"><iframe class=\"modal__iframe\" src=\"https:\/\/online3.superoffice.com\/Cust27000\/CS\/scripts\/customer.fcgi?action=formFrame&amp;formId=F-php5jCan\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"modal__backdrop\" id=\"modalBackdrop\"><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>AdVantage montre comment la pression publicitaire, la pr\u00e9sence de marque et la perception de marque sont li\u00e9es. Les donn\u00e9es de pression publicitaire et les KPI de perception de marque sont regroup\u00e9s de mani\u00e8re claire dans un tableau de bord interactif. Cela facilite l\u2019\u00e9valuation de l\u2019impact de marque et de la position sur le march\u00e9, tout [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1404,"parent":7370,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-393577","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AdVantage - Media Focus<\/title>\n<meta name=\"description\" content=\"AdVantage r\u00e9unit les donn\u00e9es de pression publicitaire de Media Focus avec les KPI de perception de marque de YouGov Suisse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/fr\/produits\/advantage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdVantage - 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