{"id":15658,"date":"2022-08-18T11:57:04","date_gmt":"2022-08-18T09:57:04","guid":{"rendered":"https:\/\/mediafocus.ch\/?p=15658"},"modified":"2024-10-07T11:20:43","modified_gmt":"2024-10-07T09:20:43","slug":"werbemarkt-trend-juli-2022","status":"publish","type":"post","link":"https:\/\/mediafocus.ch\/fr\/publications\/tendance-du-marche-publicitaire\/werbemarkt-trend-juli-2022\/","title":{"rendered":"La pression publicitaire brute baisse l\u00e9g\u00e8rement en \u00e9t\u00e9"},"content":{"rendered":"\n\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":15809,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,76],"tags":[],"class_list":["post-15658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendance-du-marche-publicitaire","category-publications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La pression publicitaire brute baisse l\u00e9g\u00e8rement en \u00e9t\u00e9 - Media Focus<\/title>\n<meta name=\"description\" content=\"Tendance du march\u00e9 publicitaire en juillet 2022 avec le mix m\u00e9dia, les produits phares, les annonceurs et les secteurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/fr\/publications\/tendance-du-marche-publicitaire\/werbemarkt-trend-juli-2022\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La pression publicitaire brute baisse l\u00e9g\u00e8rement en \u00e9t\u00e9 - Media Focus\" \/>\n<meta property=\"og:description\" content=\"Tendance du march\u00e9 publicitaire en juillet 2022 avec le mix m\u00e9dia, les produits phares, les annonceurs et les secteurs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediafocus.ch\/fr\/publications\/tendance-du-marche-publicitaire\/werbemarkt-trend-juli-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Focus\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-18T09:57:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-07T09:20:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/08\/20_04_2022_DE_Gesamtmarkt-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"739\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/publications\\\/tendance-du-marche-publicitaire\\\/werbemarkt-trend-juli-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/publications\\\/tendance-du-marche-publicitaire\\\/werbemarkt-trend-juli-2022\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#\\\/schema\\\/person\\\/a16c05a0d85e9df406232d9694bdabe5\"},\"headline\":\"La pression publicitaire brute baisse l\u00e9g\u00e8rement en \u00e9t\u00e9\",\"datePublished\":\"2022-08-18T09:57:04+00:00\",\"dateModified\":\"2024-10-07T09:20:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/publications\\\/tendance-du-marche-publicitaire\\\/werbemarkt-trend-juli-2022\\\/\"},\"wordCount\":471,\"publisher\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/publications\\\/tendance-du-marche-publicitaire\\\/werbemarkt-trend-juli-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/20_04_2022_DE_Gesamtmarkt-2.png\",\"articleSection\":[\"Tendance du march\u00e9 publicitaire\",\"Publications\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/publications\\\/tendance-du-marche-publicitaire\\\/werbemarkt-trend-juli-2022\\\/\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/publications\\\/tendance-du-marche-publicitaire\\\/werbemarkt-trend-juli-2022\\\/\",\"name\":\"La pression publicitaire brute baisse l\u00e9g\u00e8rement en \u00e9t\u00e9 - Media Focus\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/publications\\\/tendance-du-marche-publicitaire\\\/werbemarkt-trend-juli-2022\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/publications\\\/tendance-du-marche-publicitaire\\\/werbemarkt-trend-juli-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/20_04_2022_DE_Gesamtmarkt-2.png\",\"datePublished\":\"2022-08-18T09:57:04+00:00\",\"dateModified\":\"2024-10-07T09:20:43+00:00\",\"description\":\"Tendance du march\u00e9 publicitaire en juillet 2022 avec le mix m\u00e9dia, les produits phares, les annonceurs et les secteurs.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/publications\\\/tendance-du-marche-publicitaire\\\/werbemarkt-trend-juli-2022\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/publications\\\/tendance-du-marche-publicitaire\\\/werbemarkt-trend-juli-2022\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/publications\\\/tendance-du-marche-publicitaire\\\/werbemarkt-trend-juli-2022\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/20_04_2022_DE_Gesamtmarkt-2.png\",\"contentUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/20_04_2022_DE_Gesamtmarkt-2.png\",\"width\":820,\"height\":739},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/publications\\\/tendance-du-marche-publicitaire\\\/werbemarkt-trend-juli-2022\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Publications\",\"item\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/category\\\/publications\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Tendance du march\u00e9 publicitaire\",\"item\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/category\\\/publications\\\/tendance-du-marche-publicitaire\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"La pression publicitaire brute baisse l\u00e9g\u00e8rement en \u00e9t\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/\",\"name\":\"Media Focus\",\"description\":\"Data driven insights\",\"publisher\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#organization\",\"name\":\"Media Focus\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/media-focus-logo-mit-claim.svg\",\"contentUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/media-focus-logo-mit-claim.svg\",\"caption\":\"Media Focus\"},\"image\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#\\\/schema\\\/person\\\/a16c05a0d85e9df406232d9694bdabe5\",\"name\":\"admin\",\"sameAs\":[\"http:\\\/\\\/localhost:9933\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La pression publicitaire brute baisse l\u00e9g\u00e8rement en \u00e9t\u00e9 - Media Focus","description":"Tendance du march\u00e9 publicitaire en juillet 2022 avec le mix m\u00e9dia, les produits phares, les annonceurs et les secteurs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mediafocus.ch\/fr\/publications\/tendance-du-marche-publicitaire\/werbemarkt-trend-juli-2022\/","og_locale":"fr_FR","og_type":"article","og_title":"La pression publicitaire brute baisse l\u00e9g\u00e8rement en \u00e9t\u00e9 - Media Focus","og_description":"Tendance du march\u00e9 publicitaire en juillet 2022 avec le mix m\u00e9dia, les produits phares, les annonceurs et les secteurs.","og_url":"https:\/\/mediafocus.ch\/fr\/publications\/tendance-du-marche-publicitaire\/werbemarkt-trend-juli-2022\/","og_site_name":"Media Focus","article_published_time":"2022-08-18T09:57:04+00:00","article_modified_time":"2024-10-07T09:20:43+00:00","og_image":[{"width":820,"height":739,"url":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/08\/20_04_2022_DE_Gesamtmarkt-2.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"admin","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mediafocus.ch\/fr\/publications\/tendance-du-marche-publicitaire\/werbemarkt-trend-juli-2022\/#article","isPartOf":{"@id":"https:\/\/mediafocus.ch\/fr\/publications\/tendance-du-marche-publicitaire\/werbemarkt-trend-juli-2022\/"},"author":{"name":"admin","@id":"https:\/\/mediafocus.ch\/fr\/#\/schema\/person\/a16c05a0d85e9df406232d9694bdabe5"},"headline":"La pression publicitaire brute baisse l\u00e9g\u00e8rement en \u00e9t\u00e9","datePublished":"2022-08-18T09:57:04+00:00","dateModified":"2024-10-07T09:20:43+00:00","mainEntityOfPage":{"@id":"https:\/\/mediafocus.ch\/fr\/publications\/tendance-du-marche-publicitaire\/werbemarkt-trend-juli-2022\/"},"wordCount":471,"publisher":{"@id":"https:\/\/mediafocus.ch\/fr\/#organization"},"image":{"@id":"https:\/\/mediafocus.ch\/fr\/publications\/tendance-du-marche-publicitaire\/werbemarkt-trend-juli-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/08\/20_04_2022_DE_Gesamtmarkt-2.png","articleSection":["Tendance du march\u00e9 publicitaire","Publications"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/mediafocus.ch\/fr\/publications\/tendance-du-marche-publicitaire\/werbemarkt-trend-juli-2022\/","url":"https:\/\/mediafocus.ch\/fr\/publications\/tendance-du-marche-publicitaire\/werbemarkt-trend-juli-2022\/","name":"La pression publicitaire brute baisse l\u00e9g\u00e8rement en \u00e9t\u00e9 - Media Focus","isPartOf":{"@id":"https:\/\/mediafocus.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mediafocus.ch\/fr\/publications\/tendance-du-marche-publicitaire\/werbemarkt-trend-juli-2022\/#primaryimage"},"image":{"@id":"https:\/\/mediafocus.ch\/fr\/publications\/tendance-du-marche-publicitaire\/werbemarkt-trend-juli-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/08\/20_04_2022_DE_Gesamtmarkt-2.png","datePublished":"2022-08-18T09:57:04+00:00","dateModified":"2024-10-07T09:20:43+00:00","description":"Tendance du march\u00e9 publicitaire en juillet 2022 avec le mix m\u00e9dia, les produits phares, les annonceurs et les secteurs.","breadcrumb":{"@id":"https:\/\/mediafocus.ch\/fr\/publications\/tendance-du-marche-publicitaire\/werbemarkt-trend-juli-2022\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mediafocus.ch\/fr\/publications\/tendance-du-marche-publicitaire\/werbemarkt-trend-juli-2022\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/mediafocus.ch\/fr\/publications\/tendance-du-marche-publicitaire\/werbemarkt-trend-juli-2022\/#primaryimage","url":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/08\/20_04_2022_DE_Gesamtmarkt-2.png","contentUrl":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/08\/20_04_2022_DE_Gesamtmarkt-2.png","width":820,"height":739},{"@type":"BreadcrumbList","@id":"https:\/\/mediafocus.ch\/fr\/publications\/tendance-du-marche-publicitaire\/werbemarkt-trend-juli-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mediafocus.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"Publications","item":"https:\/\/mediafocus.ch\/fr\/category\/publications\/"},{"@type":"ListItem","position":3,"name":"Tendance du march\u00e9 publicitaire","item":"https:\/\/mediafocus.ch\/fr\/category\/publications\/tendance-du-marche-publicitaire\/"},{"@type":"ListItem","position":4,"name":"La pression publicitaire brute baisse l\u00e9g\u00e8rement en \u00e9t\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/mediafocus.ch\/fr\/#website","url":"https:\/\/mediafocus.ch\/fr\/","name":"Media Focus","description":"Data driven insights","publisher":{"@id":"https:\/\/mediafocus.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mediafocus.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/mediafocus.ch\/fr\/#organization","name":"Media Focus","url":"https:\/\/mediafocus.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/mediafocus.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/05\/media-focus-logo-mit-claim.svg","contentUrl":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/05\/media-focus-logo-mit-claim.svg","caption":"Media Focus"},"image":{"@id":"https:\/\/mediafocus.ch\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mediafocus.ch\/fr\/#\/schema\/person\/a16c05a0d85e9df406232d9694bdabe5","name":"admin","sameAs":["http:\/\/localhost:9933"]}]}},"_links":{"self":[{"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/posts\/15658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/comments?post=15658"}],"version-history":[{"count":3,"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/posts\/15658\/revisions"}],"predecessor-version":[{"id":22976,"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/posts\/15658\/revisions\/22976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/media\/15809"}],"wp:attachment":[{"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/media?parent=15658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/categories?post=15658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/tags?post=15658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}