{"id":576062,"date":"2022-10-26T08:17:00","date_gmt":"2022-10-26T06:17:00","guid":{"rendered":"https:\/\/mediafocus.ch\/news-events\/analyse-la-visibilite-du-sponsoring-du-sport-de-levenement-et-de-la-culture\/"},"modified":"2022-10-26T08:17:00","modified_gmt":"2022-10-26T06:17:00","slug":"analyse-la-visibilite-du-sponsoring-du-sport-de-levenement-et-de-la-culture","status":"publish","type":"wbk_news_event","link":"https:\/\/mediafocus.ch\/fr\/news-events\/analyse-la-visibilite-du-sponsoring-du-sport-de-levenement-et-de-la-culture\/","title":{"rendered":"Analyse la visibilit\u00e9 du sponsoring du sport, de l&rsquo;\u00e9v\u00e9nement et de la culture"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2022-10-26T08:17:00+02:00\" itemprop=\"datePublished\">26.10.2022<\/time><\/div><div class=\"wbk-category-list-block\"><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">Analyse la visibilit\u00e9 du sponsoring du sport, de l&rsquo;\u00e9v\u00e9nement et de la culture<\/h1><p>Avec l\u2019analyse de sponsoring, Media&nbsp;Focus \u00e9largit sa gamme de produits. Celle-ci comprend d\u00e9j\u00e0 l\u2019analyse de la pr\u00e9sence des marques issue de la publicit\u00e9 et de la couverture m\u00e9diatique. L\u2019analyse de sponsoring indique la visibilit\u00e9 des sponsors lors de manifestations sportives, \u00e9v\u00e9nementielles et culturelles. Gr\u00e2ce aux r\u00e9sultats qu\u2019elle apporte, le succ\u00e8s du sponsoring devient mesurable et comparable \u00e0 d\u2019autres activit\u00e9s de publicit\u00e9 et de communication.<\/p>\n<p>L\u2019analyse examine avant tout la valeur ajout\u00e9e du sponsoring, par moyen publicitaire, type de m\u00e9dia et plateforme. Dans ce cadre, l\u2019accent est mis sur l\u2019\u00e9valuation coh\u00e9rente des activit\u00e9s de sponsoring sur tous les canaux m\u00e9diatiques (classiques et num\u00e9riques) en utilisant une m\u00e9thodologie uniforme. Outre les m\u00e9dias traditionnels, les principaux r\u00e9seaux sociaux tels qu\u2019Instagram, Facebook, Twitter, YouTube et Snapchat sont \u00e9galement scrut\u00e9s.<\/p>\n<p><strong>Ueli&nbsp;Weber, CEO de Media&nbsp;Focus<\/strong>: \u00abJe suis tr\u00e8s heureux que nous soyons d\u00e9sormais en mesure d\u2019analyser en d\u00e9tail non seulement les activit\u00e9s de publicit\u00e9 et de communication, mais aussi l\u2019engagement de notre client\u00e8le en mati\u00e8re de sponsoring, et de lui fournir des informations pr\u00e9cieuses pour ses d\u00e9cisions strat\u00e9giques.\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>26.10.2022Analyse la visibilit\u00e9 du sponsoring du sport, de l&rsquo;\u00e9v\u00e9nement et de la cultureAvec l\u2019analyse de sponsoring, Media&nbsp;Focus \u00e9largit sa gamme de produits. Celle-ci comprend d\u00e9j\u00e0 l\u2019analyse de la pr\u00e9sence des marques issue de la publicit\u00e9 et de la couverture m\u00e9diatique. L\u2019analyse de sponsoring indique la visibilit\u00e9 des sponsors lors de manifestations sportives, \u00e9v\u00e9nementielles et culturelles. [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"wbk_news_event_category":[],"wbk_news_event_tag":[],"class_list":["post-576062","wbk_news_event","type-wbk_news_event","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analyse la visibilit\u00e9 du sponsoring du sport, de l&rsquo;\u00e9v\u00e9nement et de la culture - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/fr\/news-events\/analyse-la-visibilite-du-sponsoring-du-sport-de-levenement-et-de-la-culture\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analyse la visibilit\u00e9 du sponsoring du sport, de l&rsquo;\u00e9v\u00e9nement et de la culture - Media Focus\" \/>\n<meta property=\"og:description\" content=\"26.10.2022Analyse la visibilit\u00e9 du sponsoring du sport, de l&rsquo;\u00e9v\u00e9nement et de la cultureAvec l\u2019analyse de sponsoring, Media&nbsp;Focus \u00e9largit sa gamme de produits. Celle-ci comprend d\u00e9j\u00e0 l\u2019analyse de la pr\u00e9sence des marques issue de la publicit\u00e9 et de la couverture m\u00e9diatique. L\u2019analyse de sponsoring indique la visibilit\u00e9 des sponsors lors de manifestations sportives, \u00e9v\u00e9nementielles et culturelles. 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