{"id":594710,"date":"2024-02-08T08:25:00","date_gmt":"2024-02-08T07:25:00","guid":{"rendered":"https:\/\/mediafocus.ch\/news-events\/media-focus-elargit-le-volumepublicitaire-brut-dela-radio-avec-laudio-numerique\/"},"modified":"2024-02-08T08:25:00","modified_gmt":"2024-02-08T07:25:00","slug":"media-focus-elargit-le-volumepublicitaire-brut-dela-radio-avec-laudio-numerique","status":"publish","type":"wbk_news_event","link":"https:\/\/mediafocus.ch\/fr\/news-events\/media-focus-elargit-le-volumepublicitaire-brut-dela-radio-avec-laudio-numerique\/","title":{"rendered":"Media Focus \u00e9largit le volumepublicitaire brut dela radio avec l&rsquo;audio num\u00e9rique"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2024-02-08T08:25:00+01:00\" itemprop=\"datePublished\">08.02.2024<\/time><\/div><div class=\"wbk-category-list-block\"><p>Media Focus Actualit\u00e9s<\/p><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">Media Focus \u00e9largit le volumepublicitaire brut dela radio avec l&rsquo;audio num\u00e9rique<\/h1><p><strong>Zurich, le 09 f\u00e9vrier 2024 &#8211; Apr\u00e8s des mois de pr\u00e9paration et une phase de test intensive, il sera possible, \u00e0 partir du 1er janvier 2024 (r\u00e9troactivement aussi pour toute l&rsquo;ann\u00e9e 2023), de faire \u00e9tat du volume publicitaire brut de 34 stations de radio suisses actuelles et de r\u00e9seaux audio internationaux.<\/strong><\/p>\n<p>Avec l&rsquo;\u00e9volution continue du paysage m\u00e9diatique et l&rsquo;utilisation croissante des plateformes num\u00e9riques, la consommation de la radio via un mode de diffusion num\u00e9rique ne cesse de cro\u00eetre. Il est donc possible pour les stations de radio d&rsquo;atteindre les groupes cibles de mani\u00e8re cibl\u00e9e via la diffusion num\u00e9rique, en plus de la diffusion lin\u00e9aire. C&rsquo;est dans ce contexte que Media Focus a pris cette initiative en collaboration avec Swiss Radioworld.<\/p>\n<p><strong>Ralf Brachat, directeur de Swiss Radioworld : <\/strong>\u00ab\u00a0La d\u00e9cision de Media Focus d&rsquo;afficher le volume publicitaire brut de l&rsquo;audio num\u00e9rique est une \u00e9tape importante pour notre secteur. Je suis convaincu que cette extension constitue une contribution pr\u00e9cieuse au d\u00e9veloppement de la publicit\u00e9 audio. Chez Swiss Radioworld, nous nous r\u00e9jouissons de faire partie de cette \u00e9volution et continuerons \u00e0 d\u00e9velopper, au nom des radios, des solutions innovantes pour nos clients afin qu&rsquo;ils puissent placer leurs messages publicitaires avec succ\u00e8s\u00a0\u00bb.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>08.02.2024Media Focus Actualit\u00e9sMedia Focus \u00e9largit le volumepublicitaire brut dela radio avec l&rsquo;audio num\u00e9riqueZurich, le 09 f\u00e9vrier 2024 &#8211; Apr\u00e8s des mois de pr\u00e9paration et une phase de test intensive, il sera possible, \u00e0 partir du 1er janvier 2024 (r\u00e9troactivement aussi pour toute l&rsquo;ann\u00e9e 2023), de faire \u00e9tat du volume publicitaire brut de 34 stations de [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"wbk_news_event_category":[185],"wbk_news_event_tag":[],"class_list":["post-594710","wbk_news_event","type-wbk_news_event","status-publish","format-standard","hentry","wbk_news_event_category-media-focus-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media Focus \u00e9largit le volumepublicitaire brut dela radio avec l&rsquo;audio num\u00e9rique - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/fr\/news-events\/media-focus-elargit-le-volumepublicitaire-brut-dela-radio-avec-laudio-numerique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Focus \u00e9largit le volumepublicitaire brut dela radio avec l&rsquo;audio num\u00e9rique - Media Focus\" \/>\n<meta property=\"og:description\" content=\"08.02.2024Media Focus Actualit\u00e9sMedia Focus \u00e9largit le volumepublicitaire brut dela radio avec l&rsquo;audio num\u00e9riqueZurich, le 09 f\u00e9vrier 2024 &#8211; 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