{"id":594713,"date":"2022-12-07T08:20:00","date_gmt":"2022-12-07T07:20:00","guid":{"rendered":"https:\/\/mediafocus.ch\/news-events\/a-partir-de-2023-media-focus-indiquera-le-volume-publicitaire-brut-de-la-publicite-programmatique-et-de-la-publicite-native-en-ligne\/"},"modified":"2022-12-07T08:20:00","modified_gmt":"2022-12-07T07:20:00","slug":"a-partir-de-2023-media-focus-indiquera-le-volume-publicitaire-brut-de-la-publicite-programmatique-et-de-la-publicite-native-en-ligne","status":"publish","type":"wbk_news_event","link":"https:\/\/mediafocus.ch\/fr\/news-events\/a-partir-de-2023-media-focus-indiquera-le-volume-publicitaire-brut-de-la-publicite-programmatique-et-de-la-publicite-native-en-ligne\/","title":{"rendered":"\u00c0 partir de\u00a02023, Media Focus indiquera le volume publicitaire brut de la publicit\u00e9 programmatique et de la publicit\u00e9 native en ligne"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2022-12-07T08:20:00+01:00\" itemprop=\"datePublished\">07.12.2022<\/time><\/div><div class=\"wbk-category-list-block\"><p>Media Focus \u00c9v\u00e9nement<\/p><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">\u00c0 partir de\u00a02023, Media Focus indiquera le volume publicitaire brut de la publicit\u00e9 programmatique et de la publicit\u00e9 native en ligne<\/h1><p>Depuis des ann\u00e9es, le march\u00e9 publicitaire souhaite qu\u2019en plus des r\u00e9servations classiques en ligne, le volume de publicit\u00e9 programmatique ainsi que la publicit\u00e9 native en ligne soient relev\u00e9s et comptabilis\u00e9s dans le mix de m\u00e9dias du volume publicitaire num\u00e9rique. En collaboration avec les r\u00e9gies publicitaires en ligne audienzz, Goldbach, Ringier et l\u2019IAB Switzerland, une solution a \u00e9t\u00e9 \u00e9labor\u00e9e et test\u00e9e avec succ\u00e8s au cours des derniers mois. Il en r\u00e9sulte qu\u2019\u00e0 partir de&nbsp;2023, les donn\u00e9es seront int\u00e9gr\u00e9es dans les statistiques de la pression publicitaire brute. Afin de garantir la comparabilit\u00e9 par rapport \u00e0&nbsp;2022, les nouvelles donn\u00e9es seront prises en compte r\u00e9troactivement dans le mix de m\u00e9dias pour l\u2019ann\u00e9e&nbsp;2022.<\/p>\n<p><strong>Urs Fl\u00fcckiger, directeur de l\u2019IAB Switzerland:<\/strong> \u00abJe suis tr\u00e8s heureux que Media Focus int\u00e8gre \u00e0 partir de&nbsp;2023, en plus des r\u00e9servations display classiques, la publicit\u00e9 programmatique ainsi que la publicit\u00e9 native en ligne dans ses statistiques de pression publicitaire. Nous faisons ainsi un pas consid\u00e9rable en direction d\u2019une approche plus r\u00e9aliste en ce qui concerne la part du num\u00e9rique dans le mix de m\u00e9dias\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>07.12.2022Media Focus \u00c9v\u00e9nement\u00c0 partir de\u00a02023, Media Focus indiquera le volume publicitaire brut de la publicit\u00e9 programmatique et de la publicit\u00e9 native en ligneDepuis des ann\u00e9es, le march\u00e9 publicitaire souhaite qu\u2019en plus des r\u00e9servations classiques en ligne, le volume de publicit\u00e9 programmatique ainsi que la publicit\u00e9 native en ligne soient relev\u00e9s et comptabilis\u00e9s dans le mix [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"wbk_news_event_category":[110],"wbk_news_event_tag":[],"class_list":["post-594713","wbk_news_event","type-wbk_news_event","status-publish","format-standard","hentry","wbk_news_event_category-media-focus-evenement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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