{"id":608058,"date":"2022-04-21T08:11:00","date_gmt":"2022-04-21T06:11:00","guid":{"rendered":"https:\/\/mediafocus.ch\/news-events\/collaboration-entre-media-focus-et-livesystems\/"},"modified":"2022-04-21T08:11:00","modified_gmt":"2022-04-21T06:11:00","slug":"collaboration-entre-media-focus-et-livesystems","status":"publish","type":"wbk_news_event","link":"https:\/\/mediafocus.ch\/fr\/news-events\/collaboration-entre-media-focus-et-livesystems\/","title":{"rendered":"Collaboration entre Media\u00a0Focus et Livesystems"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2022-04-21T08:11:00+02:00\" itemprop=\"datePublished\">21.04.2022<\/time><\/div><div class=\"wbk-category-list-block\"><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">Collaboration entre Media\u00a0Focus et Livesystems<\/h1><p>Media\u00a0Focus int\u00e8gre d\u00e9sormais les chiffres d\u2019affaires publicitaires bruts num\u00e9riques de Livesystems dans les statistiques de pression publicitaire existantes de la Suisse.<\/p>\n<p><strong>Dans les statistiques de pression publicitaire de la Suisse, Media Focus Schweiz&nbsp;GmbH ajoute aux chiffres d\u2019affaires publicitaires bruts Out-of-Home existants les chiffres d\u2019affaires publicitaires num\u00e9riques bruts de Livesystems Group&nbsp;SA. Le chiffre d\u02bcaffaires publicitaire brut du segment Out-of-Home augmente ainsi de 11% (base: 2021). L\u2019int\u00e9gration des donn\u00e9es permet d\u00e9sormais d\u2019afficher s\u00e9par\u00e9ment les chiffres d\u02bcaffaires publicitaires num\u00e9riques bruts de Livesystems.<\/strong><\/p>\n<p>Les statistiques de pression publicitaire de la Suisse int\u00e8grent les chiffres d\u02bcaffaires publicitaires bruts classiques et num\u00e9riques des plus grands prestataires Out-of-Home. Actuellement, la pression publicitaire dans le domaine Out-of-Home (classique et num\u00e9rique) ne peut pas \u00eatre d\u00e9compos\u00e9e selon les diff\u00e9rents prestataires Out-of-Home. Dans le domaine des m\u00e9dias num\u00e9riques, les chiffres d\u02bcaffaires publicitaires bruts sont indiqu\u00e9s dans leur ensemble. Gr\u00e2ce \u00e0 l\u02bcint\u00e9gration des donn\u00e9es num\u00e9riques de Livesystems, il est d\u00e9sormais possible de pr\u00e9senter de mani\u00e8re s\u00e9par\u00e9e dans les statistiques de pression publicitaire les chiffres d\u02bcaffaires publicitaires bruts de Livesystems des ann\u00e9es 2021 et 2022, au sein de l\u2019outil d\u2019\u00e9valuation en ligne WizzAd+.<\/p>\n<p>Ueli Weber, CEO de Media Focus: \u00abJe suis ravi que Livesystems ait d\u00e9cid\u00e9 de compl\u00e9ter les statistiques de pression publicitaire avec ses chiffres d\u2019affaires publicitaires bruts et qu\u2019elle accepte \u00e9galement de les rendre visible s\u00e9par\u00e9ment. Je suis persuad\u00e9 que cela apportera une pr\u00e9cieuse valeur ajout\u00e9e \u00e0 toutes les parties impliqu\u00e9es (clients, agences, march\u00e9 Out-of-Home).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>21.04.2022Collaboration entre Media\u00a0Focus et LivesystemsMedia\u00a0Focus int\u00e8gre d\u00e9sormais les chiffres d\u2019affaires publicitaires bruts num\u00e9riques de Livesystems dans les statistiques de pression publicitaire existantes de la Suisse. Dans les statistiques de pression publicitaire de la Suisse, Media Focus Schweiz&nbsp;GmbH ajoute aux chiffres d\u2019affaires publicitaires bruts Out-of-Home existants les chiffres d\u2019affaires publicitaires num\u00e9riques bruts de Livesystems Group&nbsp;SA. Le [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"wbk_news_event_category":[],"wbk_news_event_tag":[],"class_list":["post-608058","wbk_news_event","type-wbk_news_event","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Collaboration entre Media\u00a0Focus et Livesystems - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/fr\/news-events\/collaboration-entre-media-focus-et-livesystems\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Collaboration entre Media\u00a0Focus et Livesystems - Media Focus\" \/>\n<meta property=\"og:description\" content=\"21.04.2022Collaboration entre Media\u00a0Focus et LivesystemsMedia\u00a0Focus int\u00e8gre d\u00e9sormais les chiffres d\u2019affaires publicitaires bruts num\u00e9riques de Livesystems dans les statistiques de pression publicitaire existantes de la Suisse. Dans les statistiques de pression publicitaire de la Suisse, Media Focus Schweiz&nbsp;GmbH ajoute aux chiffres d\u2019affaires publicitaires bruts Out-of-Home existants les chiffres d\u2019affaires publicitaires num\u00e9riques bruts de Livesystems Group&nbsp;SA. 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