{"id":579172,"date":"2023-08-16T11:42:32","date_gmt":"2023-08-16T09:42:32","guid":{"rendered":"https:\/\/mediafocus.ch\/publication\/grace-a-barbenheimer-pas-de-creux-estival-pour-la-publicite-au-cinema\/"},"modified":"2023-08-16T11:42:32","modified_gmt":"2023-08-16T09:42:32","slug":"grace-a-barbenheimer-pas-de-creux-estival-pour-la-publicite-au-cinema","status":"publish","type":"wbk_post_entry","link":"https:\/\/mediafocus.ch\/fr\/publication\/grace-a-barbenheimer-pas-de-creux-estival-pour-la-publicite-au-cinema\/","title":{"rendered":"Gr\u00e2ce \u00e0 \u00abBarbenheimer\u00bb, pas de creux estival pour la publicit\u00e9 au cin\u00e9ma"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2023-08-16T11:42:32+02:00\" itemprop=\"datePublished\">16.08.2023<\/time><\/div><div class=\"wbk-category-list-block\"><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">Gr\u00e2ce \u00e0 \u00abBarbenheimer\u00bb, pas de creux estival pour la publicit\u00e9 au cin\u00e9ma<\/h1><h2 class=\"wp-block-heading\">Les temps forts du mois de juillet 2023<\/h2>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"482\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-FR.png\" alt=\"\" class=\"wp-image-65210\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-FR.png 710w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-FR-300x204.png 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/figure>\n<p>La pression publicitaire brute atteint en juillet 390,8 millions de francs bruts et enregistre ainsi une r\u00e9duction de 5,2% par rapport \u00e0 l&rsquo;ann\u00e9e derni\u00e8re. Comme les ann\u00e9es pr\u00e9c\u00e9dentes, le creux de l\u2019\u00e9t\u00e9 se fait \u00e9galement remarquer en 2023. Cependant, les secteurs Cin\u00e9ma et Out-of-Home ne semblent pas souffrir du creux estival et connaissent une augmentation \u00e0 deux chiffres de leur pression publicitaire.<\/p>\n<p>La pression publicitaire se situe \u00e0 5,9% AAJ en dessous de la valeur de l\u2019ann\u00e9e derni\u00e8re et cl\u00f4ture avec un volume de francs bruts de 3412 millions.<\/p>\n<p><strong>Pression publicitaire sur le march\u00e9 global<\/strong><strong><\/strong><\/p>\n<p>\u00c9volution de la pression publicitaire au mois de juillet&nbsp;2023 en millions de francs bruts<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"727\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/FR-WMT-Juli-2023-Gesamtmarkt.png\" alt=\"\" class=\"wp-image-70228\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/FR-WMT-Juli-2023-Gesamtmarkt.png 796w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/FR-WMT-Juli-2023-Gesamtmarkt-300x274.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/FR-WMT-Juli-2023-Gesamtmarkt-768x701.png 768w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/figure>\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"345\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/FR-WMT-Juli-2023-Gesamtmarkt-Tabelle.png\" alt=\"\" class=\"wp-image-70231\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/FR-WMT-Juli-2023-Gesamtmarkt-Tabelle.png 697w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/FR-WMT-Juli-2023-Gesamtmarkt-Tabelle-300x148.png 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure>\n<\/p>\n<p><strong><strong><strong>Le secteur de la finance largement au-dessus de 2022<\/strong><\/strong><\/strong><\/p>\n<p>Le classement des secteurs est presque identique \u00e0 celui du mois pr\u00e9c\u00e9dent. Seuls les secteurs <strong>Cosm\u00e9tiques et soins corporels<\/strong> et <strong>Manifestations<\/strong> \u00e9changent de place.<\/p>\n<p>Le secteur de la finance enregistre une remarquable performance AAJ et peut en&nbsp;2023 g\u00e9n\u00e9rer presque un tiers de plus de pression publicitaire. Alors qu\u2019il \u00e9tait \u00e0 la sixi\u00e8me place en&nbsp;2022, il se positionne d\u00e9sormais \u00e0 la deuxi\u00e8me place. Mais, en juillet, il enregistre seulement la quatri\u00e8me plus grande augmentation (+15,1%). <strong>Produits tabagiques<\/strong> (+363,7%), <strong>Nettoyage<\/strong> (+74,6%) et <strong>T\u00e9l\u00e9communications<\/strong> (+21,3%) enregistrent \u00e9galement en juillet des hausses significatives.<\/p>\n<p><strong><strong>Le creux estival plus marqu\u00e9 qu\u2019en&nbsp;2022 dans 12&nbsp;secteurs<\/strong><\/strong><\/p>\n<p>Les d\u00e9penses r\u00e9duites en publicit\u00e9 pendant l\u2019\u00e9t\u00e9 se font sentir nettement dans 12 des 21&nbsp;secteurs. Comme en juin d\u00e9j\u00e0, les secteurs <strong>\u00c9nergie<\/strong> (-37,2%), <strong>Mode et sport<\/strong> (-28,2%) et <strong>Construction, Industrie et Ameublement<\/strong> (-27,9%) enregistrent les plus fortes r\u00e9ductions. Ces trois secteurs avaient pu en juillet l\u2019ann\u00e9e derni\u00e8re enregistrer des augmentations significatives.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"536\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/FR-WMT-Juli-2023-Branchen.png\" alt=\"\" class=\"wp-image-70234\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/FR-WMT-Juli-2023-Branchen.png 841w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/FR-WMT-Juli-2023-Branchen-300x191.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/FR-WMT-Juli-2023-Branchen-768x489.png 768w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><\/figure>\n<\/p>\n<p><strong>Les meilleurs annonceurs et produits<\/strong><strong><\/strong><\/p>\n<p>Les meilleurs annonceurs et les produits et services les plus promus (hors promotion d\u2019assortiment et d\u2019image et hors cat\u00e9gories) en juillet<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"239\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/FR-WMT-Juli-2023-Top-Werbungtreibende.png\" alt=\"\" class=\"wp-image-70237\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/FR-WMT-Juli-2023-Top-Werbungtreibende.png 765w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/FR-WMT-Juli-2023-Top-Werbungtreibende-300x94.png 300w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure>\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"239\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/FR-WMT-Juli-2023-Top-Produkte.png\" alt=\"\" class=\"wp-image-70240\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/FR-WMT-Juli-2023-Top-Produkte.png 765w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/FR-WMT-Juli-2023-Top-Produkte-300x94.png 300w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure>\n<\/p>\n<p><strong>Mix de m\u00e9dias<\/strong><strong><\/strong><\/p>\n<p>Mix de m\u00e9dias pour le mois de juillet<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"834\" height=\"357\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/FR-WMT-Juli-2023-Media-Mix.png\" alt=\"\" class=\"wp-image-70243\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/FR-WMT-Juli-2023-Media-Mix.png 834w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/FR-WMT-Juli-2023-Media-Mix-300x128.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/FR-WMT-Juli-2023-Media-Mix-768x329.png 768w\" sizes=\"auto, (max-width: 834px) 100vw, 834px\" \/><\/figure>\n<\/p>\n<p>Contact: <a href=\"mailto:mediafocus@mediafocus.ch\">mediafocus@mediafocus.ch<\/a>, T\u00e9l.: +41&nbsp;43&nbsp;322&nbsp;27&nbsp;50<\/p>\n<p><\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/fr\/werbemarkt-trend-dezember-2022\/\">R\u00e9sum\u00e9 de l\u2019ann\u00e9e 2022<\/a><\/div>\n<\/div>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/fr\/\/werbemarkt-trend-juni-2023\/\">Tendance du march\u00e9 de juin<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>16.08.2023Gr\u00e2ce \u00e0 \u00abBarbenheimer\u00bb, pas de creux estival pour la publicit\u00e9 au cin\u00e9maLes temps forts du mois de juillet 2023 La pression publicitaire brute atteint en juillet 390,8 millions de francs bruts et enregistre ainsi une r\u00e9duction de 5,2% par rapport \u00e0 l&rsquo;ann\u00e9e derni\u00e8re. Comme les ann\u00e9es pr\u00e9c\u00e9dentes, le creux de l\u2019\u00e9t\u00e9 se fait \u00e9galement remarquer [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"wbk_post_entry_category":[124,125],"wbk_post_entry_tag":[],"class_list":["post-579172","wbk_post_entry","type-wbk_post_entry","status-publish","format-standard","hentry","wbk_post_entry_category-publications","wbk_post_entry_category-tendance-du-marche-publicitaire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gr\u00e2ce \u00e0 \u00abBarbenheimer\u00bb, pas de creux estival pour la publicit\u00e9 au cin\u00e9ma - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/fr\/publication\/grace-a-barbenheimer-pas-de-creux-estival-pour-la-publicite-au-cinema\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gr\u00e2ce \u00e0 \u00abBarbenheimer\u00bb, pas de creux estival pour la publicit\u00e9 au cin\u00e9ma - Media Focus\" \/>\n<meta property=\"og:description\" content=\"16.08.2023Gr\u00e2ce \u00e0 \u00abBarbenheimer\u00bb, pas de creux estival pour la publicit\u00e9 au cin\u00e9maLes temps forts du mois de juillet 2023 La pression publicitaire brute atteint en juillet 390,8 millions de francs bruts et enregistre ainsi une r\u00e9duction de 5,2% par rapport \u00e0 l&rsquo;ann\u00e9e derni\u00e8re. 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