{"id":579173,"date":"2023-08-10T16:10:39","date_gmt":"2023-08-10T14:10:39","guid":{"rendered":"https:\/\/mediafocus.ch\/publication\/tendances-des-marques-suisse-s1-2023\/"},"modified":"2023-08-10T16:10:39","modified_gmt":"2023-08-10T14:10:39","slug":"tendances-des-marques-suisse-s1-2023","status":"publish","type":"wbk_post_entry","link":"https:\/\/mediafocus.ch\/fr\/publication\/tendances-des-marques-suisse-s1-2023\/","title":{"rendered":"Tendances des marques Suisse S1 2023"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2023-08-10T16:10:39+02:00\" itemprop=\"datePublished\">10.08.2023<\/time><\/div><div class=\"wbk-category-list-block\"><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">Tendances des marques Suisse S1 2023<\/h1><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/Markentrend-H1-2023-FR-1024x469.png\" alt=\"\" class=\"wp-image-68791\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/Markentrend-H1-2023-FR-1024x469.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/Markentrend-H1-2023-FR-300x137.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/Markentrend-H1-2023-FR-768x352.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/Markentrend-H1-2023-FR-1536x703.png 1536w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/Markentrend-H1-2023-FR-2048x938.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\">\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"457\" height=\"301\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/Icon-2023-FR.png\" alt=\"\" class=\"wp-image-68794 size-full\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/Icon-2023-FR.png 457w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/Icon-2023-FR-300x198.png 300w\" sizes=\"auto, (max-width: 457px) 100vw, 457px\" \/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p><strong><strong>Visibilit\u00e9 globale 4,9 milliards: \u2300 15,4 millions par marque<\/strong><\/strong><\/p>\n<p>La visibilit\u00e9 totale des 315 marques recens\u00e9es s\u2019\u00e9levait \u00e0 4,9 milliards de francs bruts au premier semestre 2023.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\">\n<figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"457\" height=\"300\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Ratio.png\" alt=\"\" class=\"wp-image-65064 size-full\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Ratio.png 457w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Ratio-300x197.png 300w\" sizes=\"auto, (max-width: 457px) 100vw, 457px\" \/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p><strong><strong>Le ratio Paid\/Earned est en faveur du Earned Media<\/strong><\/strong><\/p>\n<p>65% de la visibilit\u00e9 globale est attribuable au Earned Media, ce qui repr\u00e9sente 3,2 milliards de francs. La pression publicitaire brute vaut quant \u00e0 elle 1,7 milliards de francs (35%).<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\">\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"456\" height=\"299\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/10-Icon-2.png\" alt=\"\" class=\"wp-image-68786 size-full\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/10-Icon-2.png 456w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/10-Icon-2-300x197.png 300w\" sizes=\"auto, (max-width: 456px) 100vw, 456px\" \/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p><strong><strong>Hausse de la visibilit\u00e9 entre S1 2022 et S1 2023<\/strong><\/strong><\/p>\n<p>La visibilit\u00e9 totale a augment\u00e9 de 457,7 millions de CHF (+10% par rapport au 1er semestre 2022) au 1er semestre 2023. Le facteur d\u00e9terminant est la hausse de la pr\u00e9sence Earned (+18%). Durant cette p\u00e9riode, la pr\u00e9sence Paid a l\u00e9g\u00e8rement diminu\u00e9 (-2%). La plus forte augmentation de la visibilit\u00e9 en pourcentage concerne le secteur des \u00c9tablissements financiers (+88%, fusion de CS et UBS). Le secteur \u00c9nergie enregistre en revanche la plus forte baisse de visibilit\u00e9 (-31%).<\/p>\n<\/div>\n<\/div>\n<p>Vous trouverez l&rsquo;ensemble de l&rsquo;\u00e9valuation, y compris les passionnantes \u00ab\u00a0Battles of the Brands\u00a0\u00bb de 7 secteurs, dans notre Tendance des marques S1 2023.<\/p>\n<p>T\u00e9l\u00e9charger maintenant !<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/Tendance-des-marques-en-Suisse-S1-2023.pdf\">Tendances des marques S1 2023<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>10.08.2023Tendances des marques Suisse S1 2023 Visibilit\u00e9 globale 4,9 milliards: \u2300 15,4 millions par marque La visibilit\u00e9 totale des 315 marques recens\u00e9es s\u2019\u00e9levait \u00e0 4,9 milliards de francs bruts au premier semestre 2023. Le ratio Paid\/Earned est en faveur du Earned Media 65% de la visibilit\u00e9 globale est attribuable au Earned Media, ce qui repr\u00e9sente [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"wbk_post_entry_category":[124,126],"wbk_post_entry_tag":[],"class_list":["post-579173","wbk_post_entry","type-wbk_post_entry","status-publish","format-standard","hentry","wbk_post_entry_category-publications","wbk_post_entry_category-tendance-de-la-marque"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendances des marques Suisse S1 2023 - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/fr\/publication\/tendances-des-marques-suisse-s1-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendances des marques Suisse S1 2023 - Media Focus\" \/>\n<meta property=\"og:description\" content=\"10.08.2023Tendances des marques Suisse S1 2023 Visibilit\u00e9 globale 4,9 milliards: \u2300 15,4 millions par marque La visibilit\u00e9 totale des 315 marques recens\u00e9es s\u2019\u00e9levait \u00e0 4,9 milliards de francs bruts au premier semestre 2023. 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