{"id":579177,"date":"2023-04-20T16:29:13","date_gmt":"2023-04-20T14:29:13","guid":{"rendered":"https:\/\/mediafocus.ch\/publication\/augmentation-significative-de-la-pression-publicitaire-brute-au-mois-de-mars\/"},"modified":"2023-04-20T16:29:13","modified_gmt":"2023-04-20T14:29:13","slug":"augmentation-significative-de-la-pression-publicitaire-brute-au-mois-de-mars","status":"publish","type":"wbk_post_entry","link":"https:\/\/mediafocus.ch\/fr\/publication\/augmentation-significative-de-la-pression-publicitaire-brute-au-mois-de-mars\/","title":{"rendered":"Augmentation significative de la pression publicitaire brute au mois de mars"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2023-04-20T16:29:13+02:00\" itemprop=\"datePublished\">20.04.2023<\/time><\/div><div class=\"wbk-category-list-block\"><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">Augmentation significative de la pression publicitaire brute au mois de mars<\/h1><h2 class=\"wp-block-heading\">Les temps forts du mois de Mars<\/h2>\n<p>Alicia G\u00f6rlitz<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"482\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-FR.png\" alt=\"\" class=\"wp-image-65210\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-FR.png 710w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-FR-300x204.png 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/figure>\n<p>Comme les ann\u00e9es pr\u00e9c\u00e9dentes, le march\u00e9 publicitaire suisse repart nettement \u00e0 la hausse en mars&nbsp;2023. Le mois printanier se termine sur une forte valeur de 572,1&nbsp;millions de francs bruts, ce qui correspond \u00e0 une augmentation de 30,5% par rapport au mois pr\u00e9c\u00e9dent. N\u00e9anmoins, le mois de mars est en retrait de 16% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente.&nbsp;<\/p>\n<p>En particulier, les secteurs <strong>Transports en commun<\/strong> (+72,2%), <strong>Manifestations<\/strong> (+20,6%) et <strong>Finances<\/strong> (+18,6%) ont connu une nette augmentation de leur pression publicitaire en mars, contribuant ainsi \u00e0 cette \u00e9volution positive.<\/p>\n<p>Le premier trimestre&nbsp;2022 redonne de l\u2019\u00e9lan au march\u00e9 publicitaire suisse et se cl\u00f4ture avec 1444,2 millions de francs bruts.<\/p>\n<\/p>\n<p><strong>Pression publicitaire sur le march\u00e9 global<\/strong><strong><\/strong><\/p>\n<p>\u00c9volution de la pression publicitaire au mois de mars&nbsp;2023 en millions de francs bruts<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"882\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Grafik_FR-1024x882.png\" alt=\"\" class=\"wp-image-65166\" style=\"width:1000px;height:861px\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Grafik_FR-1024x882.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Grafik_FR-300x258.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Grafik_FR-768x661.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Grafik_FR.png 1387w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Tabelle_FR-1024x512.png\" alt=\"\" class=\"wp-image-65169\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Tabelle_FR-1024x512.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Tabelle_FR-300x150.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Tabelle_FR-768x384.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Tabelle_FR.png 1146w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/p>\n<p><strong>Le secteur des transports en commun en forte hausse <\/strong><strong><\/strong><\/p>\n<p>Avec 72,2%, c\u2019est le secteur <strong>Transports en commun<\/strong> qui fait le plus grimper la pression publicitaire. Il est suivi par le secteur <strong>Manifestations<\/strong>, avec une augmentation de 20,6%. Le secteur<strong> Finances<\/strong> fait \u00e9galement partie des grands gagnants, entra\u00eenant une hausse de la pression publicitaire brute de 18,6%. En outre secteurs <strong>Automobile<\/strong> (+13,4%), <strong>Boissons<\/strong> (+5,6%) et <strong>Produits alimentaires<\/strong> (+3,4%) suivent le m\u00eame mouvement. <strong><\/strong><\/p>\n<p><strong>Recul global de 15&nbsp;secteurs<\/strong><strong><\/strong><\/p>\n<p>Pas moins de 15&nbsp;secteurs enregistrent une baisse de la pression publicitaire brute en f\u00e9vrier. Le secteur <strong>Nettoyage<\/strong>, avec une diminution de 58%, est le plus touch\u00e9. Le secteur<strong> Besoins personnels<\/strong> suit avec une baisse de 43,3%.&nbsp; De plus, les secteurs <strong>\u00c9nergie<\/strong> (-43,1%), <strong>T\u00e9l\u00e9communication <\/strong>(-40,4%), <strong>Num\u00e9rique et m\u00e9nages<\/strong> (-39,3%), <strong>Construction, industrie et ameublement<\/strong> (-33,8%), <strong>M\u00e9dias <\/strong>(-29,4%),<strong> Services<\/strong> (-27,3%), <strong>Loisirs, gastronomie et tourisme<\/strong> (-23,9%), <strong>Cosm\u00e9tiques et soins corporels<\/strong> (-19,5%), <strong>Pharmacie et sant\u00e9<\/strong> (-15,8%), <strong>Commerce de d\u00e9tail<\/strong> (-15,2%), <strong>Mode et sport<\/strong> (-15,1%), <strong>Initiatives et campagnes<\/strong> (-11,8%) et <strong>Produits tabagiques<\/strong> (-2,3%) ont \u00e9galement enregistr\u00e9 un recul de la pression publicitaire brute.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Branchen_FR-1-1024x579.png\" alt=\"\" class=\"wp-image-65200\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Branchen_FR-1-1024x579.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Branchen_FR-1-300x170.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Branchen_FR-1-768x434.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Branchen_FR-1.png 1438w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><strong>Les meilleurs annonceurs et produits<\/strong><strong><\/strong><\/p>\n<p>Les meilleurs annonceurs et les produits et services les plus promus (hors promotion d\u2019assortiment et d\u2019image et hors cat\u00e9gories) en mars<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"348\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Werbungtreibende_FR-1024x348.png\" alt=\"\" class=\"wp-image-65175\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Werbungtreibende_FR-1024x348.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Werbungtreibende_FR-300x102.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Werbungtreibende_FR-768x261.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Werbungtreibende_FR.png 1314w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"348\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Produkte_FR-1024x348.png\" alt=\"\" class=\"wp-image-65178\" style=\"width:1000px;height:339px\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Produkte_FR-1024x348.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Produkte_FR-300x102.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Produkte_FR-768x261.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Produkte_FR.png 1314w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/p>\n<p><strong>Mix de m\u00e9dias<\/strong><strong><\/strong><\/p>\n<p>Mix de m\u00e9dias pour le mois de mars <strong><\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"868\" height=\"357\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Media-Mix_FR.png\" alt=\"\" class=\"wp-image-65181\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Media-Mix_FR.png 868w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Media-Mix_FR-300x123.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Media-Mix_FR-768x316.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/p>\n<p>Contact: <a href=\"mailto:mediafocus@mediafocus.ch\">mediafocus@mediafocus.ch<\/a>, T\u00e9l.: +41&nbsp;43&nbsp;322&nbsp;27&nbsp;50<\/p>\n<p><\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/fr\/werbemarkt-trend-dezember-2022\/\">R\u00e9sum\u00e9 de l\u2019ann\u00e9e 2022<\/a><\/div>\n<\/div>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/fr\/werbemarkt-trend-februar-2023\/\">Tendance du march\u00e9 de f\u00e9vrier<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>20.04.2023Augmentation significative de la pression publicitaire brute au mois de marsLes temps forts du mois de Mars Alicia G\u00f6rlitz Comme les ann\u00e9es pr\u00e9c\u00e9dentes, le march\u00e9 publicitaire suisse repart nettement \u00e0 la hausse en mars&nbsp;2023. Le mois printanier se termine sur une forte valeur de 572,1&nbsp;millions de francs bruts, ce qui correspond \u00e0 une augmentation de [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"wbk_post_entry_category":[124,125],"wbk_post_entry_tag":[],"class_list":["post-579177","wbk_post_entry","type-wbk_post_entry","status-publish","format-standard","hentry","wbk_post_entry_category-publications","wbk_post_entry_category-tendance-du-marche-publicitaire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Augmentation significative de la pression publicitaire brute au mois de mars - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/fr\/publication\/augmentation-significative-de-la-pression-publicitaire-brute-au-mois-de-mars\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augmentation significative de la pression publicitaire brute au mois de mars - Media Focus\" \/>\n<meta property=\"og:description\" content=\"20.04.2023Augmentation significative de la pression publicitaire brute au mois de marsLes temps forts du mois de Mars Alicia G\u00f6rlitz Comme les ann\u00e9es pr\u00e9c\u00e9dentes, le march\u00e9 publicitaire suisse repart nettement \u00e0 la hausse en mars&nbsp;2023. 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